Download or read book The Power of Co Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Download or read book The Elgar Companion to Innovation and Knowledge Creation written by Harald Bathelt and published by Edward Elgar Publishing. This book was released on 2017-11-24 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Companion provides a comprehensive overview and critical evaluation of existing conceptualizations and new developments in innovation research. It draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion brings together leading scholars to reflect upon innovation as a concept (Part I), innovation and institutions (Part II), innovation and creativity (Part III), innovation, networking and communities (Part IV), innovation in permanent spatial settings (Part V), innovation in temporary, virtual and open settings (Part VI), innovation, entrepreneurship and market making (Part VII), and the governance and management of innovation (Part VIII).
Download or read book Working on Innovation written by Christophe Midler and published by Routledge. This book was released on 2009-09-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.
Download or read book Co design in Living Labs for Healthcare and Independent Living written by Robert Picard and published by John Wiley & Sons. This book was released on 2017-08-10 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a surge in "Living Labs" in recent years including those focusing on the health and autonomy sectors. The aim of these innovative user-centered spaces is the emergence of products and services that meet market needs and support both the efficiency of public health and the competitiveness of enterprises. This book is the result of work involving both field practitioners and academic actors in human sciences and co-design. It highlights the good practices that arise within living labs despite their use of different approaches. This collaborative work has given rise to the Living Lab Health and Autonomy (LLSA) Forum and has allowed for an improved capacity to support an efficient development of this form of design for the actors of health and autonomy, but also of industry and of its investors. This book draws on their experience and the views of experts to illuminate their practices and gives better visibility and legibility to these new players.
Download or read book Design Theory written by Pascal Le Masson and published by Springer. This book was released on 2017-04-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents the core of recent advances in design theory and its implications for design methods and design organization. Providing a unified perspective on different design methods and approaches, from the most classic (systematic design) to the most advanced (C-K theory), it offers a unique and integrated presentation of traditional and contemporary theories in the field. Examining the principles of each theory, this guide utilizes numerous real life industrial applications, with clear links to engineering design, industrial design, management, economics, psychology and creativity. Containing a section of exams with detailed answers, it is useful for courses in design theory, engineering design and advanced innovation management. "Students and professors, practitioners and researchers in diverse disciplines, interested in design, will find in this book a rich and vital source for studying fundamental design methods and tools as well as the most advanced design theories that work in practice". Professor Yoram Reich, Tel Aviv University, Editor-in-Chief, Research In Engineering Design. "Twenty years of research in design theory and engineering have shown that training in creative design is indeed possible and offers remarkably operational methods - this book is indispensable for all leaders and practitioners who wish to strengthen theinnovation capacity of their company." Pascal Daloz, Executive Vice President, Dassault Systèmes
Download or read book Urban Design and Planning for Age Friendly Environments Across Europe North and South written by Elisa Pozo Menéndez and published by Springer Nature. This book was released on 2022-09-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a multidisciplinary and international vision across different countries in Europe that are facing similar challenges about ageing and quality of life in present cities. It is divided in three main topics from the global context of health in cities and reduction of health inequities to the current research of different study cases, focusing on residential models and the relationship with the built environment. The third chapter illustrates best practices with some study cases from different cities in Europe. Friendlier environments for older people come together with the need of innovation, smart and updated technologies, healthier environments and mitigation of climate change. Health re-appears nowadays as one of the priorities for urban planning and design, not only for the communicable diseases and the effect of the pandemics, but also for the non-communicable diseases, that were also triggering the wellbeing and equity of our cities. Indeed, the Covid-19 pandemic has highlighted health inequities and vulnerabilities of those areas of the city that were already deprived and facing other health problems, such as obesity, diabetes, social isolation, respiratory problems or mental health issues, specifically applying for vulnerable groups. Older adults have been one of the most affected groups from the pandemic’s threats and derived consequences. In this context, the care crisis arises intertwined with the design and planning of our cities, where there is an urgent need to regenerate our environments with a perspective of sustainability, inclusion, and health prevention and promotion. From the global urban challenges to the specific contextualisation of each city and study cases, each chapter offers an updated insight of the main questions that we should consider to address urban planning and design from the perspective of ageing and social inclusion in European cities.
Download or read book Collaboration and Co creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Download or read book Co creation for Responsible Research and Innovation written by Alessandro Deserti and published by Springer Nature. This book was released on 2021-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book provides a critical analysis of the co-design processes activated in 10 co-creation labs addressing societal challenges across Europe. Each lab as a case study of real-life experimentation is described through its journey, starting from the purpose on the ground of the experimentation and the challenge addressed. Specific attention is then drawn on the role of policies and policy maker engagement. Finally, the experimentation is enquired in terms of its output, transformations triggered within the organization and the overall ecosystem, and its outcomes, opening the reasoning towards the lessons learnt and reflections that the entire co-creation journey brought.
Download or read book Design Thinking Research written by Hasso Plattner and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of the second year in the Design Thinking Research Program, a joint venture of Stanford University in Palo Alto and Hasso Plattner Institute in Potsdam. The authors have taken a closer look at the issue of co-creation from different points-of-view. The concept of co-creation can also be applied to the phase in which new ideas and related thought start to influence companies, the economy, our culture, and society. The perpetual pursuit for inventions, new creations and innovations is inherent in human nature. The concept behind co-creation may sound simple, however, it is both an essential element of Design Thinking and highly complex. It is about creating positive synergies for all parties involved.
Download or read book Agroecological Transitions From Theory to Practice in Local Participatory Design written by Jacques-Eric Bergez and published by Springer. This book was released on 2019-02-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book presents feedback from the ‘Territorial Agroecological Transition in Action’- TATA-BOX research project, which was devoted to these specific issues. The multidisciplinary and multi-organisation research team steered a four-year action-research process in two territories of France. It also presents: i) the key dimensions to be considered when dealing with agroecological transition: diversity of agriculture models, management of uncertainties, polycentric governance, autonomies, and role of actors’ networks; ii) an operational and original participatory process and associated boundary tools to support local stakeholders in shifting from a shared diagnosis to a shared action plan for transition, and in so doing developing mutual understanding and involvement; iii) an analysis of the main effects of the methodology on research organisation and on stakeholders’ development and application; iv) critical analysis and foresights on the main outcomes of TATA-BOX, provided by external researchers.
Download or read book Gilles Paquet written by Caroline Andrew and published by University of Ottawa Press. This book was released on 2010-10-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores and contextualizes the contributions of Gilles Paquet as a social scientist. A quintessential public intellectual, Gilles Paquet's long and multifaceted career has shown him to be a thinker of significant power and creativity. This self-described "homo hereticus"--always critical and sometimes controversial--has influenced scholars and policy makers in Canada and around the globe. The contributors reveal how his assessments of economics, politics, public administration, and education have stirred their minds and helped them make sense of the world around them. The volume also provides comments on Paquet's vision of governance, touching on concepts of which he has made extensive use: meso-analysis, social learning, and moral contracts.
Download or read book Knowledge Learning and Innovation written by Vanessa Ratten and published by Springer. This book was released on 2017-09-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book places knowledge, learning and innovation at the heart of cross-sector collaborations. Collaboration for innovation is a topic that has attracted widespread interest from academics, business strategists and government officials. To date the collaborations have focused on the performance management process and more specifically on how to encourage collaboration. However, businesses across the world are realizing that for cross-sector collaboration to be successful, it is necessary for firms to share knowledge and innovation through a process of learning. The book contributes to this by providing fresh insights into ways to stimulate cross-sector collaboration. It presents diverse methods and approaches to unify the dimensions of knowledge, learning and innovation and discusses how collaboration can be created, sustained, and expanded.
Download or read book INNOVATION BASED COMPETITION AND DESIGN SYSTEMS DYNAMICS written by Pierre-Jean Benghozi and published by Editions L'Harmattan. This book was released on 2000-10-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage intégralement en anglais
Download or read book New World Situation New Directions in Concurrent Engineering written by Jerzy Pokojski and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings contain papers accepted for the 17th ISPE International Conference on Concurrent Engineering, which was held in Cracow, Poland, September 6-10, 2010. Concurrent Engineering (CE) has a history of over twenty years. At first, primary focus was on bringing downstream information as much upstream as possible, by introducing parallel processing of processes, in order to prevent errors at the later stage which would sometimes cause irrevocable damage and to reduce time to market. During the period of more than twenty years, numerous new concepts, methodologies and tools have been developed. During this period the background for engineering/manufacturing has changed extensively. Now, industry has to work with global markets. The globalization brought forth a new network of experts and companies across many different domains and fields in distributed environments. These collaborations integrated with very high level of profesionalism and specialisation, provided the basis for innovations in design and manufacturing and succeeded in creating new products on a global market.
Download or read book The Global Management of Creativity written by Marcus Wagner and published by Taylor & Francis. This book was released on 2016-12-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies.
Download or read book Open Labs and Innovation Management written by Valérie Mérindol and published by Taylor & Francis. This book was released on 2022-11-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines returns on experience and managerial practices to generate deeper collaboration, intensify co-creation, support start-ups and established companies to explore, develop and accelerate their projects thanks to open labs (living labs, fab labs, coworking spaces, "third spaces", etc). Open labs are the beatbox to create a rhythm in ecosystems and make all stakeholders move forward, faster, together. This book proposes a framework to understand how open labs, innovation hubs and collaborative spaces contribute to ecosystems. The book looks beyond the short-term effects of open labs and identifies four main dimensions: communities, physical spaces, events, and portfolios of services offered to private businesses, entrepreneurs, and start-ups, established companies, or public institutions. Drawing on extensive field research lasting over five years, with more than 40 cases and more than 200 interviews plus direct observation within different environments, this edited book investigates how managers run these labs, and how ‘users’ or ‘clients’ evolve when benefitting from their services. All chapters analyse how an actual management impacts the dynamics of communities, how it shapes the co-evolution between open labs and their ecosystems, and how the management of the physical space impacts the mission of the lab and its role in the ecosystem. Open Labs and Innovation Research is written for scholars and researchers within the fields of innovation studies and management science. This book can also inform teaching, public policy making, and professional practice.
