Download or read book TWITTER The Dark Side Does Bit ly Enable a Massive Click Fraud written by Roman Latkovic and published by Lulu.com. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Crimeware written by Markus Jakobsson and published by Addison-Wesley Professional. This book was released on 2008-04-06 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is the most current and comprehensive analysis of the state of Internet security threats right now. The review of current issues and predictions about problems years away are critical for truly understanding crimeware. Every concerned person should have a copy and use it for reference.” —Garth Bruen, Project KnujOn Designer There’s a new breed of online predators—serious criminals intent on stealing big bucks and top-secret information—and their weapons of choice are a dangerous array of tools called “crimeware.” With an ever-growing number of companies, organizations, and individuals turning to the Internet to get things done, there’s an urgent need to understand and prevent these online threats. Crimeware: Understanding New Attacks and Defenses will help security professionals, technical managers, students, and researchers understand and prevent specific crimeware threats. This book guides you through the essential security principles, techniques, and countermeasures to keep you one step ahead of the criminals, regardless of evolving technology and tactics. Security experts Markus Jakobsson and Zulfikar Ramzan have brought together chapter contributors who are among the best and the brightest in the security industry. Together, they will help you understand how crimeware works, how to identify it, and how to prevent future attacks before your company’s valuable information falls into the wrong hands. In self-contained chapters that go into varying degrees of depth, the book provides a thorough overview of crimeware, including not only concepts prevalent in the wild, but also ideas that so far have only been seen inside the laboratory. With this book, you will Understand current and emerging security threats including rootkits, bot networks, spyware, adware, and click fraud Recognize the interaction between various crimeware threats Gain awareness of the social, political, and legal implications of these threats Learn valuable countermeasures to stop crimeware in its tracks, now and in the future Acquire insight into future security trends and threats, and create an effective defense plan With contributions by Gary McGraw, Andrew Tanenbaum, Dave Cole, Oliver Friedrichs, Peter Ferrie, and others.

Download or read book DigiMarketing written by Kent Wertime and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." —Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." —John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." —Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." —Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." —John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." —Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Download or read book The Truth About Pay Per Click Search Advertising written by Kevin Lee and published by FT Press. This book was released on 2009-03-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for • The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success. This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book. To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

Download or read book Fighting Fraud written by Gerald L. Kovacich and published by Elsevier. This book was released on 2007-08-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical reference provides the basics for instituting a corporate anti-fraud program that helps prepare corporate security professionals and other corporate managers for fighting corporate fraud from inside the company. Fighting Fraud provides an exceptional foundation for security professionals or business executives involved in developing and implementing a corporate anti-fraud program as part of a corporate assets protection program. The author’s intent is to provide the reader with a practitioner’s guide (a “how-to book), augmented by some background information to put it all in perspective. The approach used should enable the readers to immediately put in place a useful anti-fraud program under the leadership of the corporate security officer (CSO), or other corporate professional. Shows professionals how to save their companies money Provides a roadmap for developing an anti-fraud program Allows security professionals to tailor their anti-fraud program to their own corporate environment Explains how fraud is costing corporations a competitive edge in the global marketplace

Download or read book Fraud Prevention in Online Digital Advertising written by Xingquan Zhu and published by Springer. This book was released on 2017-06-08 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Download or read book Practical Fraud Prevention written by Gilit Saporta and published by "O'Reilly Media, Inc.". This book was released on 2022-03-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the booming ecommerce and fintech industries have become a breeding ground for fraud. Organizations that conduct business online are constantly engaged in a cat-and-mouse game with these invaders. In this practical book, Gilit Saporta and Shoshana Maraney draw on their fraud-fighting experience to provide best practices, methodologies, and tools to help you detect and prevent fraud and other malicious activities. Data scientists, data analysts, and fraud analysts will learn how to identify and quickly respond to attacks. You'll get a comprehensive view of typical incursions as well as recommended detection methods. Online fraud is constantly evolving. This book helps experienced researchers safely guide and protect their organizations in this ever-changing fraud landscape. With this book, you will: Examine current fraud attacks and learn how to mitigate them Find the right balance between preventing fraud and providing a smooth customer experience Share insights across multiple business areas, including ecommerce, banking, cryptocurrency, anti-money laundering, and ad tech Evaluate potential risks for a new vertical, market, or product Train and mentor teams by boosting collaboration and kickstarting brainstorming sessions Get a framework of fraud methods, fraud-fighting analytics, and data science methodologies

Download or read book Google Income written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2009 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are dozens of ways to start making money with Google and because of its digital nature, anyone can doit from anywhere in the world. Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online.

Download or read book Pay Per Click Search Engine Marketing For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Download or read book Network Forensics written by Anchit Bijalwan and published by CRC Press. This book was released on 2021-10-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book primarily focuses on providing deep insight into the concepts of network security, network forensics, botnet forensics, ethics and incident response in global perspectives. It also covers the dormant and contentious issues of the subject in most scientific and objective manner. Various case studies addressing contemporary network forensics issues are also included in this book to provide practical know – how of the subject. Network Forensics: A privacy & Security provides a significance knowledge of network forensics in different functions and spheres of the security. The book gives the complete knowledge of network security, all kind of network attacks, intention of an attacker, identification of attack, detection, its analysis, incident response, ethical issues, botnet and botnet forensics. This book also refer the recent trends that comes under network forensics. It provides in-depth insight to the dormant and latent issues of the acquisition and system live investigation too. Features: Follows an outcome-based learning approach. A systematic overview of the state-of-the-art in network security, tools, Digital forensics. Differentiation among network security, computer forensics, network forensics and botnet forensics. Discussion on various cybercrimes, attacks and cyber terminologies. Discussion on network forensics process model. Network forensics tools and different techniques Network Forensics analysis through case studies. Discussion on evidence handling and incident response. System Investigations and the ethical issues on network forensics. This book serves as a reference book for post graduate and research investigators who need to study in cyber forensics. It can also be used as a textbook for a graduate level course in Electronics & Communication, Computer Science and Computer Engineering.

Download or read book Cyber Security Essentials written by James Graham and published by CRC Press. This book was released on 2016-04-19 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sophisticated methods used in recent high-profile cyber incidents have driven many to need to understand how such security issues work. Demystifying the complexity often associated with information assurance, Cyber Security Essentials provides a clear understanding of the concepts behind prevalent threats, tactics, and procedures.To accomplish

Download or read book Is It Safe Protecting Your Computer Your Business and Yourself Online written by Michael R. Miller and published by Que Publishing. This book was released on 2008-06-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is It Safe? PROTECTING YOUR COMPUTER, YOUR BUSINESS, AND YOURSELF ONLINE IDENTITY THEFT. DATA THEFT. INTERNET FRAUD. ONLINE SURVEILLANCE. EMAIL SCAMS. Hacks, attacks, and viruses. The Internet is a dangerous place. In years past, you could protect your computer from malicious activity by installing an antivirus program and activating a firewall utility. Unfortunately, that’s no longer good enough; the Internet has become a much darker place, plagued not only by rogue software but also by dangerous criminals and shadowy government agencies. Is It Safe? addresses the new generation of security threat. It presents information about each type of threat and then discusses ways to minimize and recover from those threats. Is It Safe? differs from other security books by focusing more on the social aspects of online security than purely the technical aspects. Yes, this book still covers topics such as antivirus programs and spam blockers, but it recognizes that today’s online security issues are more behavioral in nature–phishing schemes, email scams, and the like. Are you being scammed? Learn how to spot the newest and most insidious computer security threats–fraudulent retailers, eBay scammers, online con artists, and the like. Is your identity safe? Avoid being one of the nine million Americans each year who have their identities stolen. Today’s real Internet threats aren’t viruses and spam. Today’s real threat are thieves who steal your identity, rack up thousands on your credit card, open businesses under your name, commit crimes, and forever damage your reputation! Is Big Brother watching? Get the scoop on online tracking and surveillance. We examine just who might be tracking your online activities and why. Is your employer watching you? How to tell when you’re being monitored; and how to determine what is acceptable and what isn’t. Michael Miller has written more than 80 nonfiction books over the past two decades. His best-selling books include Que’s YouTube 4 You, Googlepedia: The Ultimate Google Resource, iPodpedia: The Ultimate iPod and iTunes Resource, and Absolute Beginner’s Guide to Computer Basics. He has established a reputation for clearly explaining technical topics to nontechnical readers and for offering useful real-world advice about complicated topics.

Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce Cameron Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

Download or read book The Global Cybercrime Industry written by Nir Kshetri and published by Springer Science & Business Media. This book was released on 2010-06-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet’s rapid diffusion and digitization of economic activities have led to the emergence of a new breed of criminals. Economic, political, and social impacts impacts of these cyber-criminals’ activities have received considerable attention in recent years. Individuals, businesses, and governments rightfully worry about the security of their systems, networks, and IT infrastructures. Looking at the patterns of cybercrimes, it is apparent that many underlying assumptions about crimes are ?awed, unrealistic, and implausible to explain this new form of criminality. The empirical records regarding crime patterns and stra- gies to avoid and ?ght crimes run counter to the functioning of the cyberworld. The ?elds of hacking and cybercrime have also undergone political, social, and psychological metamorphosis. The cybercrime industry is a comparatively young area of inquiry. While there has been an agreement that the global cybercrime industry is tremendously huge, little is known about its exact size and structure. Very few published studies have examined economic and institutional factors that in?uence strategies and behaviors of various actors associated with the cybercrime industry. Theorists are also debating as to the best way to comprehend the actions of cyber criminals and hackers and the symbiotic relationships they have with various players.

Download or read book Computer Security ESORICS 2014 written by Miroslaw Kutylowski and published by Springer. This book was released on 2014-08-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set, LNCS 8712 and LNCS 8713 constitutes the refereed proceedings of the 19th European Symposium on Research in Computer Security, ESORICS 2014, held in Wroclaw, Poland, in September 2014 The 58 revised full papers presented were carefully reviewed and selected from 234 submissions. The papers address issues such as cryptography, formal methods and theory of security, security services, intrusion/anomaly detection and malware mitigation, security in hardware, systems security, network security, database and storage security, software and application security, human and societal aspects of security and privacy.

Download or read book Predictive Analytics and Data Mining written by Vijay Kotu and published by Morgan Kaufmann. This book was released on 2014-11-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining.You’ll be able to:1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process.2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases.3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Download or read book Web Marketing All in One Desk Reference For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.