Download or read book Click and Order for Brick and Mortar written by Myron Golden and published by . This book was released on 2014-05-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Bricks to Clicks 5 Steps to Creating a Durable Online Brand written by Serge Timacheff and published by McGraw Hill Professional. This book was released on 2001-07-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.
Download or read book Bricks and Mortar written by Helen Ashton and published by . This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the life of a London architect from the 1890s to the early 1930s. This novel is about a 'very decent, simple, sweet-minded creature' who realises that his marriage has been a mistake yet makes the best of things: because he has dignity, commonsense and kindness, and is 'very much in love with his profession'.
Download or read book Bricks to Clicks written by Ed McMahon and published by . This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gone are the days when managers could throw money at the Web in the hope that some of it would stick. An unplanned approach is risky. Just ask Levi Strauss and Toys "R" Us, and CD Universe. Over the past two Christmas sesasons, Levi Strauss and Toys "R" Us each suffered sales losses and brand damage when the seasonal demand overwhelmed their distribution capabilities and they failed to deliver orders taken on-line. And in January 2000 a security crisis threatened to sink CD Universe when an on-line hacker hijacked almost 350,000 credit card numbers and threatened to post them on his Web site unless he was paid a ransom. But the Internet is here to stay, and many businesses have figured out how to make it work. Look at Dell, which pioneered the direct sales of personal computers to end consumers in an industry that had until then relied on value-added resellers for the distribution of product to retail outlets. Dell has proven that selling on-line has unlimited potential when the go-to-market model is planned and executed, and is continuously monitored for success. Ed McMahon's message is straightforward: In order to make your e-business transformation successful, you need a plan - an overview, a blueprint. You need some way to assess what you have to work with and to get yourself and the other leaders in your organization united around a common purpose. You need to understand your company's resources and capabilities, your industry, and your customer. Bricks to Clicks gives you that blueprint. With clear explanations and hundreds of real-life examples, this timely and important book tells you everything you need to know to craft your approach. From e-business fundamentals to understanding B2B and B2C top-line and bottom-line opportunities to assessing your company's internal capabilities, the answers you need are here! -- from dust jacket
Download or read book Time Was Soft There written by Jeremy Mercer and published by Macmillan. This book was released on 2005-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a leafy square on Paris's Left Bank, a young writer finds a home and an unlikely mentor among the shelves of a legendary bookshop.
Download or read book E Commerce Activated written by Damien Coughlan and published by . This book was released on 2021-04-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: E-COMMERCE ACTIVATED is the BLUEPRINT!E-Commerce entrepreneurs all over the world are taking advantage of a new digital era in which online shopping, technology, social media, data and analytics, and a more educated consumer with choice, are in abundance.The Retail Apocalypse has forced many large and established traditional brick and mortar businesses to close, simply because they failed to move swiftly to acknowledge new trends in consumer spending.From Brick and Mortar to Click and Order! This book is a step-by-step framework to start, sell, scale, and systemize an online business with E-Commerce - skipping the trial and error. This book was designed for both beginners and experienced business owners.--------------------------------------------------------------------------"If you are someone looking for a book on E-Commerce, this is it. Damien has outlined in great detail the exact strategies that he used when he saw a gap in the market and started selling dog products online to people all over the world. - Kevin Harrington - Original Shark from the hit TV show "Shark Tank"--------------------------------------------------------------------------In this book, you'll discover how you can replicate his success and sell simple everyday products online as a complete beginner, and take advantage of the multi-trillion dollar industry.Damien has a marketing degree and a master's degree in E-Commerce, and has been featured on Forbes, Yahoo Finance, and spoken all over the world. Damien made the transition from working at some of the largest corporations in the world to taking that experience and knowledge and applying it to his own business and teachings as an entrepreneur.Today, Damien runs his own E-Commerce stores, while teaching and inspiring others to start their business and leveraging the power of E-Commerce.ACTIVATE your business today!
Download or read book Implementing New Business Models in For Profit and Non Profit Organizations Technologies and Applications written by Chen, Te Fu and published by IGI Global. This book was released on 2010-12-31 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to evolve, existing business models become limited with respect to complexity and speed. Accordingly, significant transformation has shaped the economy and business environments in recent decades. Implementing New Business Models in For-Profit and Non-Profit Organizations: Technologies and Applications provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and then explores the relationship between the new Business 2.0 alliance and Web 2.0.
Download or read book Bricks and Mortar written by Clemens Meyer and published by . This book was released on 2016 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bricks and Mortar is the story of the sex trade in a big city in the former GDR, from just before 1989 to the present day, charting the development of the industry from absolute prohibition to full legality in the twenty years following the reunification of Germany. The focus is on the rise and fall of one man from football hooligan to large-scale landlord and service- provider for prostitutes to, ultimately, a man persecuted by those he once trusted. But we also hear other voices: many different women who work in prostitution, their clients, small-time gangsters, an ex-jockey searching for his drug-addict daughter, a businessman from the West, a girl forced into child prostitution, a detective, a pirate radio presenter... In his most ambitious book to date, Clemens Meyer pays homage to modernist, East German and contemporary writers like Alfred Döblin, Wolfgang Hilbig and David Peace but uses his own style and almost hallucinatory techniques. Time shifts and stretches, people die and come to life again, and Meyer takes his characters seriously and challenges his readers in this dizzying eye-opening novel that also finds inspiration in the films of Russ Meyer, Takashi Miike, Gaspar Noé and David Lynch.
Download or read book Clickology written by Graham Jones and published by Hachette UK. This book was released on 2013-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.
Download or read book Retail Isn t Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Download or read book Billions of Bricks written by Kurt Cyrus and published by Macmillan. This book was released on 2016-10-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: A counting book that leads readers through a day in the life of a construction worker building with bricks.
Download or read book B O S S Moves written by Myron Golden and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to teach business owners how to scale their business exponentially.
Download or read book CEO 7 Secrets To Unleash Your Inner Boss And Start Building Your Million Dollar Future Today written by Jeremy McGilvrey and published by Jeremy McGilvrey. This book was released on 2020-02-19 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: You will not become rich on the outside until you become rich on the inside. “Your future self is begging you to read this book.” ~Tatyana Moshchenkov, Mompreneur “Jeremy’s ability to tell stories that paint pictures in your mind about how to achieve success is second to none.” ~Peter Beshay, CEO Here’s the bad news: Most people would rather pick up a beer than a book. They’d rather party than plan. They’d rather be entertained than be educated. Most people don’t set goals, and that’s why they work for people who do. Here’s the good news: You’re not like most people. That’s why you picked this book. That’s why you never trade what you want most – for what you want now. And that’s why you’re in pursuit of discovering how to create the best version of yourself possible. Jeremy McGilvrey is a Harvard-educated No. 1 bestselling author. When he’s not studying neuroscience or epigenetics, he’s helping business owners take their companies from brick-and-mortar to click-and-order by leveraging the massive power of the Internet. If you’re on the fence about reading this book, let me ask: when you were a child, what did you want to be when you grew up? Are you who that child wanted you to become? If not, you need to start believing in yourself and your dreams again. This book will show you scientifically proven and action-based strategies so you can do just that: believe in yourself and become who you were meant to be.
Download or read book From the Trash Man to the Cash Man written by Myron Golden and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soul of a Citizen written by Paul Rogat Loeb and published by St. Martin's Griffin. This book was released on 2010-03-30 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soul of a Citizen awakens within us the desire and the ability to make our voices heard and our actions count. We can lead lives worthy of our convictions. A book of inspiration and integrity, Soul of a Citizen is an antidote to the twin scourges of modern life--powerlessness and cynicism. In his evocative style, Paul Loeb tells moving stories of ordinary Americans who have found unexpected fulfillment in social involvement. Through their example and Loeb's own wise and powerful lessons, we are compelled to move from passivity to participation. The reward of our action, we learn, is nothing less than a sense of connection and purpose not found in a purely personal life. Soul of a Citizen has become the handbook for budding social activists, veteran organizers, and anybody who wants to make a change—big or small—in the world around them. At this critical historical time , Paul Loeb's completely revised edition—and inspiring message—is more urgently important than ever.
Download or read book The Illusions of Entrepreneurship written by Scott A. Shane and published by Yale University Press. This book was released on 2008-10-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success, and which predict a likely failure. The Illusions of Entrepreneurship is an essential resource for everyone who has dreamed of starting a new business, for investors in start-ups, for policy makers attempting to facilitate the formation and survival of new businesses, and for researchers interested in the economic impact of entrepreneurial activity. Scott Shane offers research-based answers to these questions and many others: · Why do people start businesses? · What industries are popular for start-ups? · How many jobs do new businesses create? · How do entrepreneurs finance their start-ups? · What makes some locations and some countries more entrepreneurial than others? · What are the characteristics of the typical entrepreneur? · How well does the typical start-up perform? · What strategies contribute to the survival and profitability of new businesses over time?
Download or read book Bricks to Clicks written by David Feinleib and published by Apress. This book was released on 2017-05-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
