Download or read book Clear Concise Compelling written by Simon Hertnon and published by . This book was released on 2021-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written outputs are the primary mechanism for researchers, advisors, academics, and managers of every kind to deliver value, yet few knowledge workers are trained writers. Clear Concise Compelling tackles this essential education gap head on, providing readers with the equivalent of an engaging two-day master class on writing to deliver value.
Download or read book Clear Concise Compelling written by Simon Hertnon and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Renovating Your Writing written by Richard Kallan and published by Taylor & Francis. This book was released on 2017-07-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Download or read book Clear Concise Compelling How to Present to Change Minds and Influence Outcomes written by Susan Garrity Bish and published by Author Academy Elite. This book was released on 2019-08-12 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Become known for delivering powerful, audience-centric presentations that audiences want to attend -Utilize presentation skills to advance your career -Become efficient in crafting presentations and confident in delivering presentations -Learn to use presentations to change minds and influence others
Download or read book Start Where You Are written by Chris Gardner and published by Harper Collins. This book was released on 2009-05-05 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Gardner is encouraging us all to start where we are and dare to make our lives bigger and stronger, more satisfactory, and better. Chris Gardner is a knockout!” —Maya Angelou Chris Gardner’s astonishing memoir—the phenomenal New York Times bestseller, The Pursuit of Happyness, which inspired the film of the same name starring Will Smith—served as a shining beacon of hope for countless people. In Start Where You Are, “a book that teaches you how to transform the impossible into the possible” (Sidney Poitier), Gardner offers indispensible life lessons in getting from where you are to where you want to be.
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Download or read book Stylish Academic Writing written by Helen Sword and published by Harvard University Press. This book was released on 2012-04-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elegant data and ideas deserve elegant expression, argues Helen Sword in this lively guide to academic writing. For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative, practical, witty pointers that show how to make articles and books a pleasure to read—and to write. Dispelling the myth that you cannot get published without writing wordy, impersonal prose, Sword shows how much journal editors and readers welcome work that avoids excessive jargon and abstraction. Sword’s analysis of more than a thousand peer-reviewed articles across a wide range of fields documents a startling gap between how academics typically describe good writing and the turgid prose they regularly produce. Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.
Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Download or read book Brief written by Joseph McCormack and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Download or read book Start Where You Are written by Chris Gardner and published by Harper Collins. This book was released on 2009-05-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the story of his transformation from homeless, single and struggling father to millionaire became known the world over, Chris Gardner --whose life story both inspired the movie The Pursuit of Happyness and became a #1 New York Times bestseller by the same name--has been inundated with two questions: “How Did You Do It” and “How Can I Do it Too?” Gardner’s power-packed, transformational reply is the basis of this long-anticipated book. As a departure from standard self-help tomes that promise overnight riches and exclusive secrets for success, Gardner avoids any tilt toward magical thinking by staying with real issues and solutions impacting individuals in all walks of life. If you’ve had the rug pulled out from under you, or have been dealing with the loss of a home, a job, a health or financial crisis, or simply can’t find the motivation to pursue new challenges, Start Where You Are abounds with life lessons that offer hope and provide a road map for starting anew. This is also the book for anyone ready to launch a personal, professional undertaking, or break generational cycles that hem in their potential. Taking stock of his own credos, including “The Cavalry Ain’t Coming,” “Find Your Button,” and “Seek the Furthest Star”-- Gardner’s 44 life lessons are earthy, soulful, and always accessible. With an array of stories from the author’s own life, as well as from those he has known or admired, both famous and not, Start Where You Are has arrived just in time to embolden and encourage all of us, even in our era of great global change, reminding us of the infinite resources we already have in our collective pursuit of happyness, and spurring us on in only one direction - forward!
Download or read book Assaulting the Gates written by Rev. Paul D. Borden and published by Abingdon Press. This book was released on 2011-12-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the “Big Picture” approach that will aim your congregation at the mission field in your back yard, or around the world. Many churches want to make the transition from an inward to an outward focus, from catering to the needs of members to reaching out into the world to make disciples of Jesus Christ. Too often they try to accomplish this radical change by taking half steps and partial measures, initiating a new program here or adding a new staff members there. Yet this kind of change requires more. To succeed in changing its core focus this way, a congregation must learn strategic thinking; it must commit itself to seeing the big picture, and to taking the steps necessary to paint that picture afresh. Everyone, including pastors, lay leaders, key teams and groups, and the congregation as a whole must be involved in a process of transformation. Paul D. Borden, author of Hit the Bullseye and Direct Hit, knows that this transformation will not be easy. But if the target is bringing more people into saving relationship with Jesus Christ, what could be more worthwhile?
Download or read book Church Unique written by Will Mancini and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by church consultant Will Mancini expert on a new kind of visioning process to help churches develop a stunningly unique model of ministry that leads to redemptive movement. He guides churches away from an internal focus to emphasize participation in their community and surrounding culture. In this important book, Mancini offers an approach for rethinking what it means to lead with clarity as a visionary. Mancini explains that each church has a culture that reflects its particular values, thoughts, attitudes, and actions and shows how church leaders can unlock their church's individual DNA and unleash their congregation's one-of-a-kind potential.
Download or read book StorySelling written by John Rees and published by Lulu.com. This book was released on 2016-08-24 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old ways of selling are broken. Largely discredited as interuptions that none of us really want. The new way to influence people with your ideas, products or services is to tell your story. But it must be told in a way that captivates your audience and motivates them to take action. And that's exactly what you'll learn in this book. Simple, proven and powerful techniques that will transform the way you create and tell your stories.
Download or read book The Compelling Communicator written by Tim Pollard and published by . This book was released on 2017-05-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" of learning. In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way by:* Building around a small number of big ideas that will lead to action* Keeping content within the audience's "brain bandwidth" * Developing logical narrative structure* Anchoring communication in the listener's priorities* Creating "mind-sticky" storytelling and visuals* Producing handouts that allow your presentation to live on after the handshakesFilled with examples of exceptional--and not so exceptional--presentations and clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.
Download or read book Say It Simply written by Nina Durfee and published by Balboa Press. This book was released on 2018-03-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say It Simply outlines eight easy steps that shift reader response from lackluster to exhilarating, not only for your book but also for your blog, your website, your newsletters, your emails, and your marketing materials. Even if you dont think of yourself as a writer, Ninas formula magically guides you through clear, concise, and fearless expression of your stunning genius to hoist you head and shoulders above the crowd and to compel readers to eagerly engage with you.
