Download or read book Cleantech Sell written by Tony McDonald and published by . This book was released on 2018-09-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cleantech Sell is the essential resource for selling resource efficient products in the B2B marketplace. Packed with wisdom and resources for launching a successful cleantech product, and based on the author's 10 years' experience building and mentoring successful cleantech companies, Cleantech Sell provides specific knowledge of use to people in the cleantech, energy efficiency, and resource efficiency space. Learn more at www.cleantechsell.com.What will you learn from this book? Here are some highlights: Why there is no such thing as cleantech, there is only moneyAvoiding the cleantech fallacyPre-marketing your product to avoid problems laterPrioritizing your prospects quantitativelyFinding and managing indirect and direct distribution channelsThe secret marketing vector that only cleantech companies can useHarnessing utility companies to help you sell your productHow to establish your credibilityFinancing your saleThe information and advice in the book are the result of the author's experience taking a cleantech company from zero sales, to INC 600 growth recognition, to winning multiple awards, to eventual sale to a large strategic competitor. He also took a company through the CleanTech Open and has mentored other companies in that competition and was named Mentor of the Year. A former international consultant for KPMG, he has many year's experience in private equity as well as building other companies and serving on corporate boards

Download or read book Formula Marketing written by David Wilkey and published by iUniverse. This book was released on 2010-11-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: What the marketing experts are saying about FORMULA MARKETING What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company. James Hedgecock, Vice President of Business Development, Dimension One Spas Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend. Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it. Marques McCammon, Chief Marketing Offi cer, nbspnbspnbspnbspnbspnbspnbspnbspnbspAptera Motors Formula Marketing gives you the basic tools to create a successful marketing plan. nbspnbspnbspnbspMike Matey, VP Marketing, Quiksilver

Download or read book Crowdfunding written by Douglas J. Cumming and published by Academic Press. This book was released on 2019-12-05 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding: Fundamental Cases, Facts, and Insights presents fundamental knowledge about a maturing economic field. Assembling and arranging datasets, case analyses, and other foundational materials on subjects associated with crowdfunding, it systematically, comprehensively, and authoritatively provides access to a consistent body of crowdfunding research. With the crowdfunding industry now consolidated, this core reference can serve as the basis for research projects and applied work. Acclaim for Crowdfunding"This book provides insightful cases and statistics from around the world on how rewards and equity crowdfunding markets work. It also includes useful information on marketplace lending. It is a great resource for entrepreneurs and investors, as well as for policymakers, academics, and students."– Craig Asano, Founder and CEO, National Crowdfunding and Fintech Association "Crowdfunding offers detailed analyses of rewards and equity crowdfunding markets using statistical methods and case studies. I recommend it for academics, practitioners, and policymakers who seek a rigorous look at crowdfunding markets around the world."– Jay Ritter, Joseph B. Cordell Eminent Scholar Chair, Warrington College of Business, University of Florida - Presents a complete scope of crowdfunding areas in the international landscape - Combines economics with international business, management, law and finance - Enables practitioners and researchers to compare regulatory frameworks, best practices and market opportunities - Includes a freely available website of supplementary pedagogical material

Download or read book Digital Selling written by Grant Leboff and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.

Download or read book Making Ecopreneurs written by Michael Schaper and published by CRC Press. This book was released on 2016-05-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA , India, western Europe, UK, Australia, central America and New Zealand. Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.

Download or read book Clean Money written by John Rubino and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Clean Money, John Rubino, Editor of GreenStockInvesting.com, introduces you to the world of clean tech (also known as green tech) and its wealth creation potential. Throughout the book, he explores a variety of clean energy sources–from solar power to biofuels–and shows how these renewable resources will spawn successful companies and rising share prices. Page by page, you'll discover the technologies that will drive this boom and become familiar with the state of their markets, their growth prospects, and the companies that are best positioned to become tomorrow's success stories.

Download or read book Summary The Clean Tech Revolution written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ron Pernick and Clint Wilder's book: "The Clean Tech Revolution: The Next Big Growth and Investment Opportunity". This complete summary of the ideas from Ron Pernick and Clint Wilder's book "The Clean Tech Revolution" shows that the concept of "clean tech" is not only the environmentally friendly option, it is the business-friendly option too, as government regulation and public opinion swings in its favour. Additionally, using fewer natural resources can mean increasing returns for investors. In their book, the authors explore the rationale behind Clean Tech and the eight key sectors. They explain that each sector still has its challenges but also analyse where the profit opportunities are for the companies with the knowledge and expertise to exploit those opportunities. This summary also offers a blueprint for how to sell Clean Tech products in a market that's changing, but is still a little resistant to the idea of Clean Tech. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Clean Tech Revolution" and discover the future of technology.

Download or read book Greenovation written by Joan Fitzgerald and published by Oxford University Press. This book was released on 2020-02-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collectively, cities take up a relatively tiny amount of land on the earth, yet emit 72 percent of greenhouse gas emissions. Clearly, cities need to be at the center of any broad effort to reduce climate change. In Greenovation, the eminent urban policy scholar Joan Fitzgerald argues that too many cities are only implementing random acts of greenness that will do little to address the climate crisis. She instead calls for "greenovation"--using the city as a test bed for adopting and perfecting green technologies for more energy--efficient buildings, transportation, and infrastructure more broadly. Further, Fitzgerald contends that while many city mayors cite income inequality as a pressing problem, few cities are connecting climate action and social justice-another aspect of greenovation. Focusing on the biggest producers of greenhouse gases in cities, buildings, energy and transportation, Fitzgerald examines how greenovating cities are reducing emissions overall and lays out an agenda for fostering and implementing urban innovations that can help reverse the path toward irrevocable climate damage. Drawing on interviews with practitioners in more than 20 North American and European cities, she identifies the strategies and policies they are employing and how support from state, provincial and national governments has supported or thwarted their efforts. A uniquely urban-focused appraisal of the economic, political, and social debates that underpin the drive to "go green," Greenovation helps us understand what is arguably the toughest policy problem of our era: the increasing impact of anthropocentric climate change on modern social life.

Download or read book Clean Technology and the Environment written by R. Kirkwood and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many environmental problems resulting from atmospheric, land and water pollution are now widely understood. The combination of both improved technology and legislative pressure has led to a reduction in pollution from industrial practices in the West in recent years. However, sustainable development is dependent upon a new approach to environmental protection - clean technology. This book is in two parts. The first explores the ecological principles governing the function of ecosystems, sustain ability and biodiversity (Chapter 1) and the problems resulting from atmospheric pollution (Chapter 2), water pollution (Chapter 3) and land pollution (Chapter 4). For example, there is increasing international concern that the combustion of fossil fuels is leading to an increase in the levels of carbon, sulphur and nitrogen gases which pollute the atmosphere of our planet. The enhanced levels of carbon gases such as carbon dioxide may cause change in our global climate and, in tum, lead to flooding and loss of low-lying coastal regions. In addition, the deposition of sulphur and nitrogen oxides is believed to be the cause of 'acid rain' which has led to loss of fish stocks from upland lochs and damage to forestry plantations.

Download or read book The Power of Unreasonable People written by John Elkington and published by Harvard Business Press. This book was released on 2008 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The Power of Unreasonable People argues that leaders and decision-makers can gain insight into the future of market opportunity from the mindset and strategies of this new type of entrepreneur. The book offers an on-the-ground look at social entrepreneurs by identifying a new breed of "unreasonable" entrepreneurs, explaining how their enterprises have been built, exploring the impact of their work on future market risks and opportunities, and finally highlighting lessons for tomorrow's leaders. Incumbents who recognize the value of investing in, partnering with, and learning from these entrepreneurial operations will be better positioned to adapt to the disruption and adopt new business practices. John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.

Download or read book The Clean Tech Revolution written by Ron Pernick and published by Harper Collins. This book was released on 2009-10-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech—technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings—promises to be the next engine of economic growth. In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now. Groundbreaking and authoritative, The Clean Tech Revolution is the must-read book to understand and profit from the clean technologies that are reshaping our fast-changing world.

Download or read book Principles and Strategies to Balance Ethical Social and Environmental Concerns with Corporate Requirements written by Maria Alejandra Gonzalez-Perez and published by Emerald Group Publishing. This book was released on 2013-05-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second in a two volume study of Corporate Social Responsibility (CSR) and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies represent one of the most comprehensive collections on contemporary business practices in the significant area of Corporate Social Respo

Download or read book Clean Technology for the Manufacture of Speciality Chemicals written by W Hoyle and published by Royal Society of Chemistry. This book was released on 2007-10-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing large quantities of waste is not only environmentally unacceptable, it is also not viable in economic terms. The chemical industry, particularly the speciality and pharmaceuticals sectors, is becoming increasingly aware of the advantages associated with clean technology, particularly in terms of competitive advantage and environmental benefits. Bringing together an understanding of the concepts and values of clean technology by using case studies from some leading European countries, this book provides an insight into subjects such as catalysis; process intensification; and how to measure the "green" value of a process. It also highlights the role played by both the chemical and chemical engineering disciplines in the development of cleaner processes. Clean Technology for the Manufacture of Speciality Chemicals will prove valuable reading for process development chemists and engineers, particularly those in the specialities and pharmaceuticals sectors, and will also be an important source of teaching material for the growing number of clean technology chemistry courses.

Download or read book Law and the Transition to Business Sustainability written by Daniel R. Cahoy and published by Springer. This book was released on 2014-06-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book expands on law-related research by examining the legal aspects of sustainability with a focus on the impact on business strategies. It recognizes that firms must adopt an integrated approach to law and sustainability, considering multiple disciplines and goals, and serve as a forum for bringing together scholarship from fields such as environmental law, energy, government regulation and intellectual property. Firms increasingly have an interest in transitioning to sustainable business practices that take into consideration the fact that global resources are finite and will be increasingly scarce. They acknowledge that current actions have social, economic and environmental consequences and employ options to ensure that future generations have the same options and benefits. Examples of sustainable practices increasingly employed by firms include the institutionalization of “whole life-cycle” analysis in marketing and product design, utilization of sustainable inputs and energy sources, tracking and reporting sustainability performance, attempting the valuation of future generation prosperity and happiness as a discounting mechanism, and integrating sustainability into firm culture and management goals. It is clear that law and regulation have an extremely important role to play in the transition to more sustainable business practices. Broadly stated, law can provide structure for firms responding to forces that pull transition by enabling sustainability leadership and competitive advantage through funding models, intellectual property rights and collaboration means. Additionally, law can work to push transition by compelling firms to act through regulatory structures, accounting and governance mechanisms.

Download or read book Clean Technology written by Allan Johansson and published by CRC Press. This book was released on 1992-08-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to pressure from government regulations, the design and development of new manufacturing processes are shifting to pollution prevention and waste reduction at the source through the implementation of proper process and product design. Clean Technology incorporates ideas for pollution prevention/waste reduction at the early stages of process design and development. It covers guidelines for development projects, provides background information, and presents general principles for sound engineering together with pollution reduction alternatives. Industrial and hazardous waste, process engineering, energy systems, materials and product design, recycling, and biodegradability are among the subjects discussed. Market mechanisms, economy in production, and policy questions are also covered. Clean Technology will be an important reference for environmental engineers, process and design engineers, consultants, students, and libraries. It provides engineers, consultants, and students with background and techniques for improved waste reduction and pollution control through proper engineering. It will also be a valuable textbook for advanced engineering programs that are working within today's environmental policies.

Download or read book Fuel Cells Clean Technology for the Future written by United States. Congress. House. Committee on Science, Space, and Technology. Subcommittee on Energy and published by . This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of Cleantech written by Climate-KIC and published by Climate-KIC. This book was released on 2014-09-26 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the low of 2009, and the so-called ‘death’ of cleantech, five years have seen a steady resurgence of climate innovation - or 'cleantech 2.0' - as governments and organisations around the world increasingly pursue the sustainability agenda. Climate-KIC believes that entrepreneurs and innovators hold the key to responding to the climate challenge.