Download or read book City Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019-04-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Download or read book Marketing Your City U S A written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
Download or read book City Promotion Ways written by , Zhenyinfang and published by Funstory. This book was released on 2020-02-17 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: metropolitan promotion meter
Download or read book The Affordable City written by Shane Phillips and published by Island Press. This book was released on 2020-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Los Angeles to Boston and Chicago to Miami, US cities are struggling to address the twin crises of high housing costs and household instability. Debates over the appropriate course of action have been defined by two poles: building more housing or enacting stronger tenant protections. These options are often treated as mutually exclusive, with support for one implying opposition to the other. Shane Phillips believes that effectively tackling the housing crisis requires that cities support both tenant protections and housing abundance. He offers readers more than 50 policy recommendations, beginning with a set of principles and general recommendations that should apply to all housing policy. The remaining recommendations are organized by what he calls the Three S’s of Supply, Stability, and Subsidy. Phillips makes a moral and economic case for why each is essential and recommendations for making them work together. There is no single solution to the housing crisis—it will require a comprehensive approach backed by strong, diverse coalitions. The Affordable City is an essential tool for professionals and advocates working to improve affordability and increase community resilience through local action.
Download or read book Maker City written by Peter Hirshberg and published by Maker Media, Inc.. This book was released on 2016-10-07 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maker City Playbook is a comprehensive case studies and how-to information useful for city leaders, civic innovators, nonprofits, and others engaged in urban economic development. The Maker City Playbook is committed to going beyond stories to find patterns and discern promising practices to help city leaders make even more informed decisions. Maker City Playbook Chapter 1: Introduction and a Call to Action Chapter 2: The Maker movement and Cities Chapter 3: The Maker City as Open Ecosystem Chapter 4: Education and Learning in the Maker City Chapter 5: Workforce Development in the Maker City Chapter 6: Advanced Manufacturing and Supply Chain inside the Maker City Chapter 7: Real Estate Matters in the Maker City Chapter 8: Civic Engagement in the Maker City Chapter 9: The Future of the Maker City Maker City Project is a collaboration between the Kauffman Foundation, the Gray Area for the Arts, and Maker Media.
Download or read book Report of an Investigation of the Municipal Civil Service Commission and of the Administration of the Civil Service Law and Rules in the City of New York written by Civil Service Commission of the City of New York and published by . This book was released on 1915 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promoting the Sustainable Development Goals in North American Cities written by David B. Abraham and published by Springer Nature. This book was released on 2021-03-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents North American best practices and perspectives on developing, managing and monitoring indicators to track development progress towards the Sustainable Development Goals (SDGs) in local communities and cities. In 4 main sections, the book presents and frames the many ways in which community indicator programs are either integrating or retooling to integrate the SDGs into their existing frameworks, or how they are developing new programs to track and report progress on the SDGs. This is the first volume that focuses on SDG adoption within the context of North Americans cities and communities, and the unique issues and opportunities prevalent in these settings. The chapters are developed by experienced academics and practitioners of community planning and sustainable development, and will add broad perspective on public policy, organizational management, information management and data visualization. This volume presents a case-study approach to chapters, offering lessons that can be used by three main audiences: 1) teachers and researchers in areas of urban, regional, and environmental planning, urban development, and public policy; 2) professional planners, decision-makers, and urban managers; and 3) sustainability activists and interested groups.
Download or read book The American City written by Arthur Hastings Grant and published by . This book was released on 1911 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Research on Construction and Promotion of China s Intelligent Cities written by Yunhe Pan and published by Springer. This book was released on 2018-04-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a general overview of the book series and summarizes the research results in its 13 subtopics. It systematically elaborates on how the construction and promotion of intelligent cities with Chinese characteristics could be implemented in the course of intelligent urbanization in China. Furthermore, it presents a variety of literature on urban management innovation and development, making it a valuable reference source on both the theoretic and empirical development of the new urbanization in China for intelligent-city decision-makers, c-level directors and officials in urban economy, social and environment departments and institutions all over the world.
Download or read book Adorno Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Download or read book Railway Engineering and Maintenance of Way written by and published by . This book was released on 1900 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Download or read book Promoting Rental Housing Affordability in European Cities written by Marco Peverini and published by Springer Nature. This book was released on 2023-12-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates policies for the promotion of housing affordability in the rental sector of attractive cities in Europe. Affordability links the housing situation to the economic situation of households, referring to conditions of access to housing and to the role of housing in determining poverty or wealth. The book examines the current affordability crisis and frames it in the ongoing process of urban restructuring and devolution of welfare. From the perspective of the Foundational Economy, the book calls for a proactive and effective role of public administrations in making the rental sector an affordable and stable alternative to housing financialization and commodification. By intertwining theory construction and real-world data collected through case studies in Milan and Vienna, the book provides an original framework for the analysis of public policies that promote rental affordability in a multi-level setting. Through the analysis, it highlights critical nodes of the different (housing, urban, and social) policy domains at stake in the promotion of rental affordability in attractive cities. The book proposes a shift from the currently dominant supply-side argument to an integrated, intersectoral and multi-scalar policy system for making cities more affordable.
Download or read book Railway Maintenance Engineer written by and published by . This book was released on 1916 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Railway Track and Structures written by and published by . This book was released on 1922 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ECRM2013 Proceedings of the 12th European Conference on Research Methods written by Isabel Ramos and published by Academic Conferences Limited. This book was released on 2013-04-07 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 13th European Conference on Research Methodology for Business and Management Studies ECRM 2013 PRINT version Published by Academic Conferences and Publishing International Limited.
Download or read book The Engineering Index Annual for written by and published by . This book was released on 1911 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
