Download or read book City Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Download or read book City Promotion Ways written by , Zhenyinfang and published by Funstory. This book was released on 2020-02-17 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: metropolitan promotion meter
Download or read book City Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.
Download or read book The City Record written by New York (N.Y.) and published by . This book was released on 1903 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Smart Cities for Technological and Social Innovation written by Hyung Min Kim and published by Academic Press. This book was released on 2020-09-21 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Cities for Technological and Social Innovation establishes a key theoretical framework to understand the implementation and development of smart cities as innovation drivers, in terms of lasting impacts on productivity, livability and sustainability of specific initiatives. This framework is based on empirical analysis of 12 case studies, including pioneer projects from Europe, Asia, the Middle East, and more. It explores how successful smart cities initiatives nurture both technological and social innovation using a combination of regulatory governance and private agency. Typologies of smart city-making approaches are explored in depth. Integrative analysis identifies key success factors in establishing innovation relating to the effectiveness of social systems, institutional thickness, governance, the role of human capital, and streamlining funding of urban development projects. - Cases from a range of geographies, scales, social and economic contexts - Explores how smart cities can promote technological and social innovation in terms of direct impacts on livability, productivity and sustainability - Establishes an integrative framework based on empirical evidence to develop more innovative smart city initiatives - Investigates the role of governments in coordinating, fostering and guiding innovations resulting from smart city developments - Interrogates the policies and governance structures which have been effective in supporting the development and deployment of smart cities
Download or read book U S Export Promotion Programs written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy and published by . This book was released on 1992 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Town County Edition of The American City written by and published by . This book was released on 1918 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Actions of the Board of Education for written by District of Columbia. Board of Education and published by . This book was released on 1915 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report without Accompanying Documents written by District of Columbia. Board of Commissioners and published by . This book was released on 1915 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09-01 with total page 2878 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade. In more than 500 entries spanning four comprehensive volumes, the Encyclopedia examines the business of tourism around the world paying particular attention to the social, economic, environmental, and policy issues at play. The book examines global, regional, national, and local issues including transportation, infrastructure, the environment, and business promotion. By looking at travel trends and countries large and small, the Encyclopedia analyses a wide variety of challenges and opportunities facing the industry. In taking a comprehensive and global approach, the Encyclopedia approaches the field of travel and tourism through the numerous disciplines it reaches, including the traditional tourism administration curriculum within schools of business and management, economics, public policy, as well as social science disciplines such as the anthropology and sociology. Key features include: More than 500 entries authored and signed by key academics in the field Entries on individual countries that details the health of the tourism industry, policy and planning approaches, promotion efforts, and primary tourism draws. Additional entries look at major cities and popular destinations Coverage of travel trends such as culinary tourism, wine tourism, agritourism, ecotourism, geotourism, slow tourism, heritage and cultural-based tourism, sustainable tourism, and recreation-based tourism Cross-references and further readings A Reader’s Guide grouping articles by disciplinary areas and broad themes
Download or read book The Digital City written by Germaine R. Halegoua and published by NYU Press. This book was released on 2020-01-21 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how digital media connects people to their lived environments Every day, millions of people turn to small handheld screens to search for their destinations and to seek recommendations for places to visit. They may share texts or images of themselves and these places en route or after their journey is complete. We don’t consciously reflect on these activities and probably don’t associate these practices with constructing a sense of place. Critics have argued that digital media alienates users from space and place, but this book argues that the exact opposite is true: that we habitually use digital technologies to re-embed ourselves within urban environments. The Digital City advocates for the need to rethink our everyday interactions with digital infrastructures, navigation technologies, and social media as we move through the world. Drawing on five case studies from global and mid-sized cities to illustrate the concept of “re-placeing,” Germaine R. Halegoua shows how different populations employ urban broadband networks, social and locative media platforms, digital navigation, smart cities, and creative placemaking initiatives to turn urban spaces into places with deep meanings and emotional attachments. Through timely narratives of everyday urban life, Halegoua argues that people use digital media to create a unique sense of place within rapidly changing urban environments and that a sense of place is integral to understanding contemporary relationships with digital media.
Download or read book The American City written by Arthur Hastings Grant and published by . This book was released on 1911 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor Publisher written by and published by . This book was released on 1918 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special features, such as syndicate directories, annual newspaper linage tabulations, etc., appear as separately paged sections of regular issues.
Download or read book Report of the Civil Service Commission of the City of Brooklyn written by Brooklyn (New York, N.Y.). Civil Service Commission and published by . This book was released on 1897 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Charter of the City of Norfolk written by Norfolk (Va.) and published by . This book was released on 1918 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Biennial Report of the Regents written by University of Wisconsin and published by . This book was released on 1912 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to the Study of Public Administration written by Leonard Dupee White and published by . This book was released on 1926 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
