Download or read book CIM 12 Managing Corporate Reputation written by BPP Learning Media and published by BPP Publishing. This book was released on 2012-06-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
Download or read book CIM Managing Corporate Reputation written by BPP Learning Media (Firm) and published by BPP Publishing. This book was released on 2010 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CIM Post grad Diploma written by BPP Learning Media and published by . This book was released on 2012 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.
Download or read book CIM Post grad Diploma written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.
Download or read book Cim 12 Study Txt Managing Corporate Repu written by BPP Learning Media (Firm) and published by . This book was released on 2009-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reputation Management written by Sabrina Helm and published by Springer Science & Business Media. This book was released on 2011-08-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Download or read book Corporate Reputation written by Ronald J. Burke and published by CRC Press. This book was released on 2016-05-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Download or read book Corporate Reputation written by Ronald J. Burke and published by Gower Publishing, Ltd.. This book was released on with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Strategies for Reputation Management written by Andrew Griffin and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.
Download or read book Reputation Management written by John Doorley and published by Routledge. This book was released on 2020-07-14 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Download or read book Corporate Reputation written by Stuart Roper and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, interact and can impact on corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Corporate Reputation, Brand and Communication: defines what is meant by corporate reputation discusses the rise in importance and complexity of managing corporate reputation considers the nature and characteristics of corporate brands stresses the importance of employees in the development of strong corporate brands explores how corporate communication can influence branding, image and reputation. Key features Chapter objectives - each chapter opens with a brief commentary on the broad issues that will be addressed, to help signal the primary topics that are covered in the chapter and so guide the learning experience. Viewpoints - these examples demonstrate how a particular aspect of corporate reputation has been used by an organisation in a particular context. They feature companies such as Ryanair, MTV, Google, Disney and Médecins Sans Frontières. Summaries and minicases - chapter summaries, followed by discussion questions, enable you to consolidate and test your understanding of the content of each chapter. Mini case studies help readers consider some of the issues explored within each Part of the book. Online resources - students have access to further materials on the accompanying website, including short video presentations by the authors explaining the main concepts outlined in each chapter, and annotated weblinks. For lecturers there is an Instructor's Manual and customisable PowerPoint slides. Go to www.pearsoned.co.uk/roperfill This is the essential companion for undergraduate and postgraduate students studying corporate reputation, branding, corporate communication and public relations. It is also an invaluable resource for students studying for professional marketing qualifications, most notably the 'Managing Corporate Reputation' module on the Professional Postgraduate Diploma offered by The Chartered Institute of Marketing. About the authors Dr Stuart Roper is Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is the founder and Managing Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Grenoble Graduate School of Business and is a Fellow of The Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, 'Managing Corporate Reputation'.
Download or read book CIM Coursebook 07 08 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-05-23 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Download or read book CIM Coursebook 08 09 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-08-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Download or read book Corporate Reputation and Competitiveness written by Rosa Chun and published by Routledge. This book was released on 2005-09-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Download or read book Managing Corporate Reputation and Risk written by Dale Neef and published by Routledge. This book was released on 2012-06-25 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a corporate ethics program is a hot issue that will be the next big thing for large organizations. A drive toward standardized reporting of corporate ethics practices was coming anyway; the recent public corporate disasters will only encourage corporate executive teams to scramble to demonstrate to customers and shareholders that their organization takes these issues seriously. This book is an executive briefing for business people explaining how a corporation can combine leading practices in risk and knowledge management with emerging international integrity guidelines in order to manage corporate reputation and risk. Through a mixture of leading practice case studies and a clear framework, it shows how existing knowledge management tools and systems can be re-engineered to manage corporate risk and integrity policies.
Download or read book Corporate Reputation Management durch Corporate Communications written by Ralph Seemann and published by Cuvillier Verlag. This book was released on 2008 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pages:1 to 25 -- Pages:26 to 50 -- Pages:51 to 75 -- Pages:76 to 100 -- Pages:101 to 125 -- Pages:126 to 150 -- Pages:151 to 175 -- Pages:176 to 200 -- Pages:201 to 225 -- Pages:226 to 250 -- Pages:251 to 275 -- Pages:276 to 300 -- Pages:301 to 325 -- Pages:326 to 349
Download or read book Strategic Reputation Management written by Pekka Aula and published by Routledge. This book was released on 2020-08-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.
