Download or read book Choosing the Right Domain Name written by Alan Charlesworth and published by Lulu.com. This book was released on 2009-10-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to choosing the right domain name for your organization, business, product or brand

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

Download or read book Domain Names written by Stephen Elias and published by NOLO. This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the legal aspects of domain names, including reserving a name, trademarks, cybersquatting, conflicts, and customer confusion, and provides advice on registering domain names and trademarks.

Download or read book To Sell is Not to Sell written by Greta Schulz and published by iUniverse. This book was released on 2008-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Greta gets to the heart of successful selling with an engaging writing style that invites readers to embrace mutually beneficial relationship-building strategies to turbo-boost sales ? a people-first approach that fosters fierce customer loyalty. A must-read for sales leaders at every level!? ? Andrea Rowland, Managing Editor, Go-Daddy, Garage ?Our sales executives give Greta's training an A+? ? Ray Shaw, Past Chairman, CEO & President of American City Business Journals past President and COO of Dow Jones & Co. and the Wall Street Journal. ?Greta has shown us how to close more deals with less effort and pressure. If you learn her way you will not only enjoy selling even more, but truly excel at it.' ? Frank J. De Raffele Jr. New York Times Best Selling Author, Strategic Business Networking and Business Networking and Sex

Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Download or read book Domain Names For Dummies written by GreatDomains.com and published by For Dummies. This book was released on 2001-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, every business or organization needs a Web presence. But how to youfind and register a memorable Web address? In this easy-to-follow guide, apreeminent domain name services firm walks you through the ins and outs of thedomain name game, from registering and trademarking a new name to buying orselling an existing site.

Download or read book The Domain Name Handbook written by Ellen Rony and published by Cmp Books. This book was released on 1998 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: An administrator's guide to navigating the domain name game. This handbook for system administrators describes Internet domain policies and procedures; investigates the confusions and conflicts people often face when registering names for their Web sites; and details attempts to reconcile Internet name use for commerce with trademark laws of precedence.

Download or read book The Current State of Domain Name Regulation written by Konstantinos Komaitis and published by Routledge. This book was released on 2010-07-12 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Konstantinos Komaitis identifies a tripartite problem – intellectual, institutional and ethical – inherent in the domain name regulation culture. Using the theory of property, Komaitis discusses domain names as sui generis ‘e-property’ rights and analyses the experience of the past ten years, through the Uniform Domain Name Dispute Resolution Policy (UDRP) and the Anticybersquatting Consumer Protection Act (ACPA). The institutional deficit he identifies, generates a further discussion on the ethical dimensions in the regulation of domain names and prompts Komaitis to suggest the creation of an environment based on justice. The relationship between trademarks and domain names has always been contentious and the existing institutions of the UDRP and ACPA have not assisted in alleviating the tension between the two identifiers. Over the past ten years, the trademark community has been systematic in encouraging and promoting a culture that indiscriminately considers domain names as secondclass citizens, suggesting that trademark rights should have priority over the registration in the domain name space. Komaitis disputes this assertion and brings to light the injustices and the trademark-oriented nature of the UDRP and ACPA. He queries what the appropriate legal source to protect registrants when not seeking to promote trademark interests is. He also delineates a legal hypothesis on their nature as well as the steps of their institutionalisation process that we need to reverse, seeking to create a just framework for the regulation of domain names. Finally he explores how the current policies contribute to the philosophy of domain names as second-class citizens. With these questions in mind, Komaitis suggests some recommendations concerning the reconfiguration of the regulation of domain names.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Download or read book Domain driven Design written by Eric Evans and published by Addison-Wesley Professional. This book was released on 2004 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Domain-Driven Design" incorporates numerous examples in Java-case studies taken from actual projects that illustrate the application of domain-driven design to real-world software development.

Download or read book Addressing the World written by Erica Schlesinger Wass and published by Rowman & Littlefield. This book was released on 2003 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few people think of an Internet domain name like .us or .in as anything other than an address--when, in fact, it often serves as a roadmap to national identities and priorities. Addressing the World looks behind eleven of the 240 global domain names, from the United States and Australia to Moldova and East Timor. Stories and first-person accounts by activists, journalists, Internet administrators, lawyers, and academics examine the sociological, historical, political, and technological development of Internet country code top-level domains (ccTLDs). Visit our website for sample chapters!

Download or read book Domain Names Rewired written by Jennifer C. Wolfe and published by John Wiley & Sons. This book was released on 2012-11-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Download or read book How To Choose Your Best Domain Name written by Peter Laws and published by Createspace Independent Publishing Platform. This book was released on 2018-11-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Choose Your Best Domain Name is a short book written by Gordon Goodfellow, a highly experienced Internet marketer, writer, researcher and webmaster who has designed and built over 300 websites since the start of the century, and written the content of all of them. Without the right domain name, the website will fail. The domain name is the central keyword phrase which the website is built around and optimized for, so you'd better get it right first time, as there are no second chances. Gordon Goodfellow shows the rationale behind selecting the right domain name for a website (with the emphasis on business websites) and looks at things like search volumes, competitive balances and options for domain extensions. What to do when a domain name is not available to register is also tackled in this short but helpful book.