Download or read book Choosing between different beer containers What factors influence the purchasing decisions of Generation Y in England written by Michal Man and published by GRIN Verlag. This book was released on 2020-02-13 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: GPA 4.0, UK first-class honours, Bournemouth University (School of Tourism), language: English, abstract: This research is focused on the investigation of factors influencing purchasing decisions of Generation Y in England when choosing between different beer containers; specifically canned, bottled and draught beer products. The objectives for this research were to review current and relevant literature on the beer industry, consumer behaviour and marketing sector in relation to beer purchasing by Generation Y in respect of different beer containers, to carry out primary research regarding the influencing factors of beer purchasing decisions of this segment, to analyse the research findings by offering discussion and evaluation of both primary and secondary data, and to present research conclusion including identification of limitations to this research and make recommendation for the beer market and further research. In modern society beer is the leading drinks category in the UK by some distance in both volume and value sales. In this competitive market, product and packaging innovations are essential in order to create or maintain competitive advantage. Beer companies are introducing various fruit flavoured products and new package designs offering new ways to serve up a colder and smoother drink experience, and they have become adept at tapping into consumer insights to help direct such innovations. This research is focused on three major types of beer packaging and examines purchasing behaviour within the English youth market in the age banding 18-34; often referred to as Generation Y.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book New York Magazine written by and published by . This book was released on 1985-06-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book UK Beer Industry Analysis written by Mark Dinkhoff and published by GRIN Verlag. This book was released on 2008-05-08 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - General, grade: 1,3, University of Lincoln (School of Business and Law), course: Strategic Management, language: English, abstract: Compared with the rest of the world the UK beer consumption was on rank 5 in 2001 what shows its significance. Within the overall market value of 15,473.8 million pounds (2004), premium lager was the leading segment with a value share of 39.2 %. All in all 5,454.7 million litres of beer have been sold in 2004. Below you will find a Porter`s five forces analysis of the UK beer industry which deduces the attractiveness of the industry from its structure. The structure itself influences the corporate strategy which is responsible for corporate success finally. Attractiveness in Porter`s view depends on five forces which influence an industry. Porter says that “the collective strength of these forces determines the ultimate profit potential of an industry.” (Porter 1980, p. 21) In order to detect the importance of a single force Porter provides some indicators which will be highlighted. I have chosen this external analysis tool because it covers a wide range of important influences affecting the UK beer industry. To anticipate the later shown results it will become ob-vious that some of the forces provided by Porter have a massive effect on the industry especially intensity of rivalry and bargaining power of buyers. Companies acting in the industry have to have good knowledge of the industry structure and its threats to defend or favourably influence it to stay competitive and earn profits. The stronger the forces are the more the industry becomes unattractive.
Download or read book Black Enterprise written by and published by . This book was released on 2000-06 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Popular Science written by and published by . This book was released on 1982-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Download or read book Auditory Contributions to Food Perception and Consumer Behaviour written by and published by BRILL. This book was released on 2019-10-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a state-of-the-art summary of the emerging field of sonic seasoning research, whereby music/soundscapes are specifically chosen, or else designed/composed, in order to correspond crossmodally to, and hence potentially modify, the associated taste/flavour of food and beverages.
Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.
Download or read book Multisensory Human Food Interaction written by Carlos Velasco and published by Frontiers Media SA. This book was released on 2018-07-26 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.
Download or read book Consumer Price Index Manual 2020 written by Brian Graf and published by INTERNATIONAL MONETARY FUND. This book was released on 2020-11-19 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Price Index Manual: Concepts and Methods contains comprehensive information and explanations on compiling a consumer price index (CPI). The Manual provides an overview of the methods and practices national statistical offices (NSOs) should consider when making decisions on how to deal with the various problems in the compilation of a CPI. The chapters cover many topics. They elaborate on the different practices currently in use, propose alternatives whenever possible, and discuss the advantages and disadvantages of each alternative. The primary purpose of the Manual is to assist countries in producing CPIs that reflect internationally recommended methods and practices.
Download or read book Los Angeles Magazine written by and published by . This book was released on 1999-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Indianapolis Monthly written by and published by . This book was released on 2001-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book New York Magazine written by and published by . This book was released on 1985-06-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
