Download or read book Chinese Marketing and Management Scales written by Oliver H. M. Yau and published by Springer Nature. This book was released on with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese Marketing and Management Scales written by Oliver H. M. Yau and published by Palgrave Macmillan. This book was released on 2024-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field. The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Download or read book China Environmental Technologies Export Market Plan written by and published by Commerce Department. This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serves as a guide for United States exporters.
Download or read book Chinese Multinationals written by Jean-Paul Laron and published by World Scientific. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
Download or read book China s Private Army written by Alessandro Arduino and published by Springer. This book was released on 2017-12-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the role that Private Security Companies (PSC) with ‘Chinese characteristics’ play in protecting people and property associated with the Belt and Road Initiative (BRI). The revival of the ancient Silk Road economic “belt,” combined with the 21st Century sea lanes of communication known as the “road,” is intended to enhance global connectivity and increase commercial activity. However, the socio-political risks associated with Chinese outbound direct investments are often overlooked. Terrorism, separatism, kidnapping and other risks are mostly new to Chinese companies, some of which are operating abroad for the first time. Economic globalization and the transnational exploitation of natural resources have increased the need for Chinese-owned PSCs in spite of the disdain for the profession of “a lance for hire.” Due to peculiar geo-strategic and geo-economic features, the “belt” from Central Asia to Pakistan and the “road” from the Somali coast to the Strait of Malacca are characterized by a high level of insecurity. This book’s focus on how the state’s monopoly of force privatization can play a significant role in protecting the New Silk Road will be of interest to policymakers, journalists, and academics.
Download or read book The New Cycle and New Finance in China written by Shusong Ba and published by Springer Nature. This book was released on 2022-01-23 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a selection of research by a Chinese economist who explains China's financial system, as well as predicting the future. The selected 45 articles focus on six topics covering diverse levels: China's macroeconomic and financial system, financial institutions, payment and clearing industry, inclusive finance, urbanization and financial supervision. The book builds a brand overview on China's financial development trend in the past recent years and long term.--
Download or read book China Listed Companies Handbook Vol 5 written by Shenzhen Securities Information Co Ltd and published by Javvin Technologies Inc.. This book was released on 1900 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Download or read book Deep Knowledge of B2B Relationships Within and Across Borders written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-07-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Download or read book The Routledge Companion to Accounting in China written by Haiyan Zhou and published by Routledge. This book was released on 2018-10-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing interest in accounting issues in China. Despite a relatively short history, China's stock market is the world's second largest. This growth has been accompanied by increasing demand for accounting information alongside reforms of accounting and auditing rules, as international investors have paid increasing attention to investment opportunities in this dynamic and energetic country with a large population and economic growth potentials. Despite this, at present there are few books which offer students, academics and practitioners a comprehensive guide to current accounting issues in China. The Routledge Companion to Accounting in China fills this important gap in the literature. The volume is organized in six thematic sections which cover capital market and corporate finance, financial accounting, managerial accounting, auditing, taxation and internal controls. The structure is intended to reflect the increasing diversity of contemporary accounting issues in China, including a balanced overview of current knowledge, identifying issues and discussing relevant debates. This book is a prestigious reference work which offers students, academics and practitioners an introduction to current accounting issues in the emerging market of China.
Download or read book Proceedings of the International Symposium held in Nanning Guangxi China written by and published by CIAT. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internationalising China s Financial Markets written by Svenja Schlichting and published by Springer. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the stability of the Chinese economy and the nature of its economic governance. Svenja Schlichting examines how internationalization has impacted on financial market development in China and how far this has contributed to the development of new institutions within China.
Download or read book Law and Policy for China s Market Socialism written by John Garrick and published by Routledge. This book was released on 2012-05-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fresh empirical research on the emerging outcomes of China’s law reforms. The chapters examine China’s ‘going out’ policy by addressing the ways in which the underpinning legal reforms enable China to pursue its core interests and broad international responsibilities as a rising power. The contributors consider China’s civil and commercial law reforms against the economic backdrop of an outflow of Chinese capital into strategic assets outside her own borders. This movement of capital has become an intriguing phenomenon for both ongoing economic reform and its largely unheralded underpinning law reforms. The contributors ask probing questions about doing business with China and highlight the astonishing escalation of China’s outbound foreign direct investment (OFDI). Law and Policy for China's Market Socialism includes contributions from leading China-law scholars and specialist practitioners from the People’s Republic of China, Hong Kong, the United States, the United Kingdom and other countries who all extend the examination of powerful influences on China’s law reforms into new areas. Given the forecast for the growth of China’s domestic market, those wishing to gain a better understanding and seeking success in the world's most dynamic marketplace will benefit greatly from reading this book. This book is essential reading for anyone interested in Chinese economics and business, Chinese Law, Chinese politics and commercial law.
Download or read book China s 40 Years of Economic Reform and Development written by Xinli Zheng and published by Springer. This book was released on 2018-10-12 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explain the secret to China’s rapid growth over the last 40 years from the viewpoint of a firsthand witness. Zheng Xinli was enrolled as a graduate student of economics 40 years ago, at a time when very few Chinese people could enroll in higher-level education, let alone graduate school. Since 1978, he has been engaged in the study of macroeconomic theory and economic policy. He has worked with the economic group of the Research Section of the Secretariat of the Central Committee of the Communist Party of China, the State Information Center, and the Policy Research Office of the State Planning Commission, as well as other organizations. His work serves to help Chinese leaders in making economic decisions. In 2013, Zheng Xinli appeared on the list of China’s Top Ten Economists. With the addition of several up-to-date articles, this book is mainly a condensed version of a 16-volume collection of essays selected from among the more-than-500 articles published by Zheng between 1981 and 2016. Addressing some of the major issues in China, namely, Reform and Development, Development Patterns, Macro Regulation, Balanced Urban and Rural Development, Innovation, and Industry Revitalization, the book, as Zheng himself puts it, visualizes the birth process of different policies and measures which have catered to the different stages of reform. As an insider, and also partly as a designer and architect, Zheng Xinli provides readers with a view of China’s reform from the top.
Download or read book Historical Perspectives on Chinese Economics 1949 2011 written by Zhuoyuan Zhang and published by Springer Nature. This book was released on 2020-10-16 with total page 693 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book summarizes the 60 year development of economic theories, explaining in detail the features and development of economic theories from 1949 to 1976 and in the reform and opening-up period. The author has made a systematic theoretical analysis on the economic situation from two different stages — before and after China's reform and opening-up, which put forward many unconventional point of view, and it has contributed visionary ideas for the research on China's economy. It provide the readers with a general understanding of the economic trend and development of contemporary China, with many pertinent answer to the practical and concrete problems about China's economy.
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
