Download or read book China in Symbolic Communication written by Sui Yan and published by Routledge. This book was released on 2017-07-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete social phenomena, hidden in diverse fields of Chinese society, are given lucid explanations based on the interdisciplinary theories of semiotics and communication. It studies the evolution of classic Chinese symbols through history and investigates the root causes for the communication of negative Chinese images in modern times. Besides, this book explicates the pattern of interaction between groups communication and mass communication in the Chinese society by exploring the different paths of transmutation and communication for the symbol of the "APEC Blue." How the image of China is constructed via non-government symbols is also addressed. By pointing out that classic semiotics has been reduced to an embarrassing dilemma of "a severe lack of historical sense," this book seeks to make Western semiotic findings bear closely on Chinese social reality and accomplish an updated contribution to this academic discipline. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in modern Chinese society will also benefit from it.

Download or read book The Patterns of Symbolic Communication written by Sui Yan and published by Routledge. This book was released on 2017-07-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media. In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication. This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

Download or read book Rhetoric of the Chinese Cultural Revolution written by Xing Lu and published by Univ of South Carolina Press. This book was released on 2020-08-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A startling look at revolutionary rhetoric and its effects Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966–76) brought death to thousands of Chinese and persecution to millions. In Rhetoric of the Chinese Cultural Revolution Xing Lu identifies the rhetorical practices and persuasive effects of the polarizing political language and symbolic practices used by Communist Party leaders to legitimize their use of power and violence to dehumanize people identified as class enemies. Lu provides close readings of the movement's primary texts—political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with individuals who experienced the Cultural Revolution during their teenage years. In her new preface, Lu expresses deep concern about recent nationalism, xenophobia, divisiveness, and violence instigated by the rhetoric of hatred and fear in the United States and across the globe. She hopes that by illuminating the way language shapes perception, thought, and behavior, this book will serve as a reminder of past mistakes so that we may avoid repeating them in the future.

Download or read book The Language of Color in China written by Jun Zhou and published by Cambridge Scholars Publishing. This book was released on 2019-01-17 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to explore color history in Asia. Color is a natural phenomenon and a fundamental element of the universe, and offers a medium to communicate with others globally. It is a language of signals, such as traffic lights, signs or symbols, and an essential part of society. Color attracts people’s attention and transmits important information. As such, color language denotes all of the activities of human history, and has been associated with changes in society, economic development, and dynasties replacing the old with the new. The book brings together many elements of Chinese history with reference to the topic of ‘color’ and has evolved from the authors’ respective interests in art and design, teaching and research, consultancy and publishing. The topic will be of increasing importance in the future as a consequence of China’s increasing influence in the sphere of global culture. For practitioners of art and design, the book will be a valuable resource; for the general public, interested in the development of Chinese aesthetics over the centuries, it will provide a new perspective complimentary to existing studies about art, design and the history of the region.

Download or read book National Image written by Xiangfei Meng and published by Springer Nature. This book was released on 2020-03-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.

Download or read book Immersive Communication written by Qin Li and published by Routledge. This book was released on 2019-12-06 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immersive communication”. Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.

Download or read book Epistemology of News Frame written by Xiao Wei and published by Routledge. This book was released on 2019-12-17 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Frame analysis” has long been an active field in journalism and communication, but there are many chaotic, ambiguous definitions and duplicated studies. This book combines subjective philosophy with empirical research to fully explore what news framing is and how a media organization's news frame is constructed. Topics discussed include connotation and composition, facts and sources, functions and effects, construction and updates, competition and negotiation, presenting as a whole a clear and systematic epistemological framework and providing inspiration for news frame researchers, media practitioners and the public to understand the role of the news media. In addition, the book also examines and analyses empirical cases from different countries and regions, including particular emphasis on frame analysis in China, which can help foreign readers better understand Chinese media reports.

Download or read book The Origins of Chinese Thought written by Zehou Li and published by BRILL. This book was released on 2018-10-22 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Choice Outstanding Academic Title "The Origins of Chinese Thought offers an account of the origins and nature of a uniquely Chinese way of thinking that, carried through Confucian tradition, continues to define the character of Chinese culture and society. Li Zehou argues that vestiges of the practices of early shamanistic ritual, rationalized in ritual regulations and internalized in morals and values, continue to shape Chinese thought and relationships. This outlook and its understanding of the world, the divine, ourselves, one another, what is right and what is good differ fundamentally from other world traditions. As an alternative to modern liberalism, it offers unique resources for addressing modern Chinese—and even global—philosophic and moral issues."

Download or read book Food and Environment in Early and Medieval China written by E. N. Anderson and published by University of Pennsylvania Press. This book was released on 2014-09-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese food is one of the most recognizable and widely consumed cuisines in the world. Almost no town on earth is without a Chinese restaurant of some kind, and Chinese canned, frozen, and preserved foods are available in shops from Nairobi to Quito. But the particulars of Chinese cuisine vary widely from place to place as its major ingredients and techniques have been adapted to local agriculture and taste profiles. To trace the roots of Chinese foodways, one must look back to traditional food systems before the early days of globalization. Food and Environment in Early and Medieval China traces the development of the food systems that coincided with China's emergence as an empire. Before extensive trade and cultural exchange with Europe was established, Chinese farmers and agriculturalists developed systems that used resources in sustainable and efficient ways, permitting intensive and productive techniques to survive over millennia. Fields, gardens, semiwild lands, managed forests, and specialized agricultural landscapes all became part of an integrated network that produced maximum nutrients with minimal input—though not without some environmental cost. E. N. Anderson examines premodern China's vast, active network of trade and contact, such as the routes from Central Asia to Eurasia and the slow introduction of Western foods and medicines under the Mongol Empire. Bringing together a number of new findings from archaeology, history, and field studies of environmental management, Food and Environment in Early and Medieval China provides an updated picture of language relationships, cultural innovations, and intercultural exchanges.

Download or read book Global Perspectives on International Student Experiences in Higher Education written by Krishna Bista and published by Routledge. This book was released on 2018-10-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on International Student Experiences in Higher Education examines a wide range of international student experiences empirically from multiple perspectives that includes socio-cultural identities, contextual influences on their learning experiences, their wellbeing experiences, and their post-study experiences. This collection sheds light on the over five million students who cross geographical, cultural, and educational borders for higher education outside of their home countries. This book consists of nineteen chapters spread across four sections. Throughout the book, contributors question the existing assumptions and values of international student programs and services, reexamine and explore new perspectives to present the emerging challenges and critical evaluations of student experiences and their identities. Offering a rich understanding of these students and their global college experiences in Africa, Asia, Australia, Europe and Americas, this book offers research-based strategies to effectively recruit, engage, support, and retain international students as they participate in higher educational settings around the world. This book provides resource material to benefit educators, policymakers, and staff who work closely with international students in higher education.

Download or read book Symbols Art and Language from the Land of the Dragon written by Yibin Ni and published by Watkins Publishing. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much more than a book about language, "100 Chinese Characters" interweaves history, culture and art to reveal one of the world's greatest civilizations. Chinese characters have developed over thousands of years, captivating as much with their artistic expressiveness as with their intriguing layers of meaning. In this book the text is accompanied with calligraphy and full-colour reproductions of Chinese brush paintings, calligraphic scrolls cermaics and textiles, whilst each entry explores the meaning behind the character and its significance in Chinese culture, from words such as dragon, mountain and heaven, to abstract concepts such as love, beauty and trust. Drawing on the latest scholarship, this silk-bound edition is both engaging and informative - language as an art form; art as language.

Download or read book Kingdom of Characters Pulitzer Prize Finalist written by Jing Tsu and published by Penguin. This book was released on 2022-01-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE FINALIST A New York Times Notable Book of 2022 What does it take to reinvent a language? After a meteoric rise, China today is one of the world’s most powerful nations. Just a century ago, it was a crumbling empire with literacy reserved for the elite few, as the world underwent a massive technological transformation that threatened to leave them behind. In Kingdom of Characters, Jing Tsu argues that China’s most daunting challenge was a linguistic one: the century-long fight to make the formidable Chinese language accessible to the modern world of global trade and digital technology. Kingdom of Characters follows the bold innovators who reinvented the Chinese language, among them an exiled reformer who risked a death sentence to advocate for Mandarin as a national language, a Chinese-Muslim poet who laid the groundwork for Chairman Mao's phonetic writing system, and a computer engineer who devised input codes for Chinese characters on the lid of a teacup from the floor of a jail cell. Without their advances, China might never have become the dominating force we know today. With larger-than-life characters and an unexpected perspective on the major events of China’s tumultuous twentieth century, Tsu reveals how language is both a technology to be perfected and a subtle, yet potent, power to be exercised and expanded.

Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.

Download or read book Luxury Fashion and Media Communication written by Paula von Wachenfeldt and published by Bloomsbury Publishing. This book was released on 2023-11-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

Download or read book Science in Traditional China written by Joseph Needham and published by Chinese University Press. This book was released on 1981 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary German Chinese Cultures in Dialogue written by Haina Jin and published by Springer Nature. This book was released on 2023-05-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique perspective on contemporary German and Chinese cultural encounters. Moving away from highlighting exchanges between the two countries in terms of colonial connections, religious influences and philosophical impacts, the book instead focuses on the vast array of modern cultural dialogues that have influenced both countries, especially in literature, theatre and film. The book discusses issues of translation, adaptation, and reception to reveal a unique cultural relationship. The editors and contributors examine the existing programs and strategies for cultural interchange, and analyse how these shape or have shaped intercultural dialogue, and what kind of intercultural exchange is encouraged. This book is of interest to students and researchers of film and media studies, Sinophone studies, transnational studies, cultural studies and social and cultural anthropology.

Download or read book Exit from Communism written by Stephen R. Graubard and published by Routledge. This book was released on 2021-09-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1989, it has been possible to review what has been published both at home and abroad on the communist states of Central and Eastern Europe and, no less importantly, on the Soviet Union itself, from a new perspective. Few have chosen to engage in this Herculean task, whether out of a residual civility in not wishing to mock certain aging scholars whose research would appear curiously dated, or out of a sense of fatigue with the whole subject of casting aspersions on mistaken views. A New Europe for the Old? asks whether the master narratives that circulated so widely in the West in the half-century since 1945 remain valid. Stephen Graubard's volume raises pertinent questions regarding the current state of the European world as it has evolved since 1989. He includes contributions from important scholars around the world: "A New Europe for the Old?" by Martin Malia; "The Serbs: The Sweet and Rotten Smell of History" by Tim Judah; "Illyrianism and the Croatian Quest for Statehood" by Marcus Tanner; "To Be or Not to Be Balkan: Romania's Quest for Self-Definition" by Tom Gallagher; "Ukraine: From an Imperial Periphery to Sovereign State" by Roman Szporlunk; "Ethnic Nationalism in the Russian Federation" by Anatoly M. Khazanov; "Im Osten viel Neues: Plenty of News from the Eastern Lnder" by Barbara Ischinger; "Discourse and (Dis)Integration in Europe: The Cases of France, Germany, and Great Britain" by Vivien A. Schmidt; "The European Debate on Citizenship" by Dominique Schnapper; "Has the Nation Died? The Debate Over Italy's Identity (and Future)" by Dario Biocca; and "Postwar Europe" by Arne Roth. A New Europe for the Old? provides greater sympathy for the complexity of societies, and argues for greater tolerance of those that are small, and that do not cast a long shadow in the world of today. In the twenty-first as in the twentieth century, they may be engines of change, both as a result of the disorder that they produce as well as the ways in which their values, however seemingly antiquated, survive and prosper, and not only in their native lands. This volume will intrigue historians and European studies scholars alike.