Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Download or read book Children and the Formats of Television Advertising written by Ellen Wartella and published by . This book was released on 1983 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on the effects of television advertising on children written by and published by . This book was released on 1977 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children and the Formal Features of Television written by Manfred Meyer and published by Walter de Gruyter. This book was released on 2013-06-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How the Child s Mind Develops written by David Cohen and published by Taylor & Francis. This book was released on 2024-08-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we get from helpless baby to knowing teenager? What impact do iPads, social media, video games, and evolving technology have on the way children's minds develop? How we learn to think, perceive, remember, talk, reason, and learn is a central topic in psychology – and one that sees constant new research. How the Child's Mind Develops discusses the latest studies and covers all the controversies that have dogged the subject for nearly 150 years. David Cohen examines the fundamental issues of how children learn to read and write, of how their intellectual abilities are measured and the development of their morality. This fully updated Fourth Edition incorporates issues of cultural differences in brain development and skin-to-skin contact, and how they effect development, addiction to social media, the effect of trauma and stress, and emotional development. This book is an integrated and thought-provoking account of the central issues in child development. Students, parents, and professionals will find it an invaluable introduction.
Download or read book Constructing the Child Viewer written by Carmen Luke and published by Bloomsbury Publishing USA. This book was released on 1990-12-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning from a poststructuralist position, Constructing the Child Viewer examines three decades of U.S. research on television and children. The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic. Nearly all academic studies published from 1948 to 1979 on the subject are included in this volume. Each receives close textual analysis, making this a useful bibliographic resource and reference book. Methodologically and theoretically, this is the first text of its kind to read the history of research on television and children as an archaeology of knowledge. Constructing the Child Viewer is an extensive bibliographical resource, a preliminary introduction to Foucault's discourse theory, and an experimental application of that theory to one major strand of the discourse of mass communications research. Students of educational psychology, sociology, and communications/media will find this work invaluable.
Download or read book Advances in Advertising Research VIII written by Vesna Zabkar and published by Springer. This book was released on 2017-06-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Download or read book Television Advertising And Consumer Response Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quality Criteria in children TV written by Valerio Fuenzalida and published by ebooks del sur. This book was released on 2015-05-26 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a review of some changes that have recently taken place in literary creation and script writing in TV programs for children 0-6 years; a new image of child-audience at home has recently emerged: children are actives and living in “media immersion”. New quality criteria have emerged for production of attractive socio-emotional TV programs. The review is addressed to TV professionals working in TV script design and literary creation for children audiovisual programs.
Download or read book The Psychology of Food Marketing and Overeating written by Frans Folkvord and published by Routledge. This book was released on 2019-07-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
Download or read book Television written by George Comstock and published by Academic Press. This book was released on 1999-04-15 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. - Incorporates social psychology, political science, sociology, child development, and the growing field of communications - Presents tables and graphs clarifying theories and linking sets of data - Paints concise portraits of the role of television in entertainment, politics, and child-rearing - Contains background for dozens of lectures and articles - Contains a comprehensive bibliography of more than 1000 citations, many recent
Download or read book Children s Understanding of Advertising Intent written by Lisa Anne Henriksen and published by . This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Children and Advertising written by Arzu Sener and published by Nova Novinka. This book was released on 2010 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.
Download or read book Children Television written by Barrie Gunter and published by Routledge. This book was released on 2005-07-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.
