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Book The Chief HR Officer

Download or read book The Chief HR Officer written by Patrick M. Wright and published by John Wiley & Sons. This book was released on 2011-04-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for THE CHIEF HR OFFICER The Chief HR Officer offers the most current thinking on the evolving role of the chief human resource officer (CHRO). An essential resource for experienced and aspiring CHROs, the book shows leaders how to best prepare for and perform this critical role. This comprehensive book shows how, in today’s extremely competitive work environment, the job of the CHRO has expanded to encompass many important roles. Among other things, HR leaders must adapt to and address the demands of an increasingly diverse and demanding workforce, globalization, stricter regulatory requirements, increased accountability to the CEO and board of directors, and the complexity of leading the HR function with often limited resources. This vital guide is filled with rare insights and practical guidance from some of the country’s most successful CHROs who have been in the trenches as well as top academics researching the field including Randy MacDonald (IBM), Eva Sage-Gavin (Gap Inc.), L. Kevin Cox (American Express), Mirian M. Graddick-Weir (Merck), and Dave Ulrich (Ross School of Business, University of Michigan, and The RBL Group). Sponsored by the National Academy of Human Resources (NAHR), the book covers a wealth of topics including how to develop a perspective and set of skills to effectively lead and perform in the role and how to approach strategy, management, leadership, ethics, and talent. In addition, the authors include information on forming and implementing activities that will further the firm’s strategy, advice for coaching and counseling the CEO, and much more.

Book Chief Officer  Principles and Practice

Download or read book Chief Officer Principles and Practice written by David J. Purchase and published by Jones & Bartlett Publishers. This book was released on 2015-12-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chief officers need to know how to make the transition from company officer to chief officer. Chief Officer: Principles and Practice is designed to help make the transition from company officer to chief officer a smooth evolution. Covering the entire scope of Levels III and IV from the 2014 Edition of NFPA 1021, Standard for Fire Officer Professional Qualifications, Chief Officer: Principles and Practice is your complete Fire Officer III & IV training solution

Book Leadership Strategy and Tactics

Download or read book Leadership Strategy and Tactics written by Jocko Willink and published by St. Martin's Press. This book was released on 2023-10-03 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant #1 New York Times, #1 Wall Street Journal, #1 USA Today bestseller answers the world’s most complex question: How do you lead? Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops. IT DOESN’T HAVE TO BE THAT WAY. There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life. Retired U.S. Navy SEAL officer Jocko Willink delivers his powerful and pragmatic leadership methodology, which teaches how to lead any team in any situation to victory. This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual.

Book The Chief Data Officer s Playbook

Download or read book The Chief Data Officer s Playbook written by Caroline Carruthers and published by Facet Publishing. This book was released on 2020-12-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: - the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold - a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey - new conversations and experiences from an alumni of data leaders compiled over the past three years - new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

Book Essentials of Strategic Planning in Healthcare

Download or read book Essentials of Strategic Planning in Healthcare written by Jeffrey Paul Harrison and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health services institutions today. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places readers in the planner's seat, asking them to apply what they have learned to lead the hospital in the case study to success. Topics covered include: The role leadership plays in strategic planning Organizational factors critical to strategic planning Completing a SWOT analysis Analytical tools that support strategic planning Key data sources available to planners Strategic opportunities presented by pay-for-performance initiatives Communicating the strategic plan to multiple stakeholders Linking the strategic plan to operating performance Physician involvement in strategic planning Strategic planning initiatives across the continuum of care Hospital-physician integration models Factors affecting strategic planning in the post-acute care industry Jeffrey P. Harrison, PhD, FACHE, is an associate professor of health administration at the University of North Florida. Previously, Dr. Harrison held a wide range of managerial positions, including chief operating officer of a hospital, director of a large medical group, and leader at the health system level. He is founder and president of Harrison Consulting Group, Inc., a healthcare consulting firm.

Book The Chief Diversity Officer

Download or read book The Chief Diversity Officer written by Damon A. Williams and published by Taylor & Francis. This book was released on 2023-07-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the role of chief diversity officers as coordinating and integrating diversity leaders in higher education and other sectors.Having established in a companion volume the parameters for an effective diversity strategy, the authors address such questions as: What is a chief diversity officer? How might we create dynamic chief diversity officer infrastructures? What models of CDO structure exist in the academy? What misperceptions often confound the work of officers and the institutions they work within? What key competencies are necessary to lead as a CDO? How does the CDO role compare across higher education, non-profit, and corporate sectors? And how might the role serve as an important contributor to a collaborative vision for change and transformation in the academy?This book begins by delineating the evolution of the chief diversity officer role in the academy. Drawing on extensive qualitative and quantitative research on CDOs conducted for the purposes of this volume, it describes how the scope and responsibilities are variously defined at the organizations where the position has been created, and offers insights into the complexities and challenges of the role.On the basis of this data and the literature on organizational design and change management, the authors define the requisite skills, knowledge and background to be effective, review the alternative organizational and governance structures under which CDOs operate, and in so doing present the Chief Diversity Officer Development Framework as a basis for recruiting candidates, for structuring the position to succeed, and for providing prospective and incumbent CDOs with a realistic sense of the scope of the role.This title is also available in a set with its companion volume, Strategic Diversity Leadership.

Book The Only Guide to a Winning Bond Strategy You ll Ever Need

Download or read book The Only Guide to a Winning Bond Strategy You ll Ever Need written by Larry E. Swedroe and published by Truman Talley Books. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larry Swedroe, the author of The Only Guide to a Winning Investment Strategy You'll Ever Need, has collaborated with Joe H. Hempen to create an up-to-date book on how to invest in today's bond market that covers a range of issues pertinent to any bond investor today including: bond-speak, the risks of fixed income investing, mortgage-backed securities, and municipal bonds. The Only Guide to a Winning Bond Strategy You'll Ever Need is a no-nonsense handbook with all the information necessary to design and construct your fixed income portfolio. In this day and age of shaky stocks and economic unpredictability, The Only Guide to a Winning Bond Strategy You'll Ever Need is a crucial tool for any investor looking to safeguard their money.

Book Guide to Strategic Management Accounting for managers

Download or read book Guide to Strategic Management Accounting for managers written by Shigeaki Takai and published by Shigeaki Takai. This book was released on 2021-06-18 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management accounting that creates change resilience and enhances financial strength and profitability It has been one year and three months since WHO recognized the new coronavirus as a pandemic on March 11, 2020. The infection of the new coronavirus has spread all over the world, and the social and economic conditions of the globalized world have been severely damaged, and its vulnerabilities have been highlighted. - Deterioration of break-even point due to decrease in sales - Expanding the gap between management and on-site awareness due to the impact of COVID-19 - Increasing number of internal frauds, fraudulent accounting of overseas subsidiaries, and inadequate internal control - Roadmap, goal setting and concrete measures for the realization of a carbon-free society Under these circumstances, what is most needed is the ability to respond to change by making use of hypotheses and verifications, in addition to the wisdom accumulated in the past, such as failure experiences and success experiences. In order to build a corporate structure that responds to change, it is necessary to manage change points by narrowing the pitch rather than managing goals. To that end, it is urgent to align the common operation cycle weekly, chain conventional management indicators (financial indicators and non-financial indicators), and manage the cockpit with the idea of ​​the Balanced Scorecard. As an inventory-centric management consultant, I advocate management accounting that can be used as an immediate force by connecting the management team and the field. In particular, as an evangelist of CCC (cash conversion cycle) and IFC (inventory freshness management) based on the latest case studies of more than 100 Japanese, American and European companies, we explain to executives, business managers, practitioners and students in an easy-to-understand manner in this book. In addition to the decarbonized society, this book also mentions food issues, marine plastic issues, and clothing disposal issues as non-financial information. Table of contents Chapter 1 Management Accounting and Corporate value creation index (1) Management Accounting and Financial Accounting (2) Fixed costs, Variable costs and Break-even point management (3) Corporate value management indicators, especially ROE, ROIC and case studies Chapter 2 Working capital and Cash Conversion Cycle (CCC) (1) Positioning of CCC (2) CCC comparison between Japan and U.S. and case studies (3) Inventory turnover days as key SCM management indicator (4) Change-responsive company under COVID-19 Chapter 3 The relation between Inventory and finance (1) What is inventory management? (2) Inventory from financial perspectives Profit and Loss statement and Inventory Balance sheet statement and Inventory Cash Flow statement and Inventory (3) Stock-out-rate, Appropriate inventory level and Inventory evaluation Chapter 4 Non-Financial Information (1) ESG and SDGs (2) Food problem, Ocean plastic problem (3) Paris Agreement (greenhouse gas emissions) (4) Decarbonized society: World trends and the position of the Japanese government (5) International organizations related to the environment (TCFD, SBT Initiative, RE100) Chapter 5 Reduction of accounting fraud risks (1) Increasing accounting fraud risks and countermeasures (2) Fraud triangle (opportunity, motivation, justification) (3) Toshiba's accounting fraud and Kanebo's accounting fraud (4) Accounting fraud of overseas subsidiaries (5) Prevention measures for accounting fraud Chapter 6 Effective Measures (1) PSI (production, sales and inventory) management (2) Freshness management of inventory and cash (inventory, accounts receivable, accounts payable) (3) Inventory dollar control and Inventory unit control (4) Weekly operation cycle (5) Measures to improve CCC (6) Physical inventory event involving management staffs (7) Inventory diagnosis clinic (8) Chain of visualization of management and visualization of autonomy Chapter 7 Effective management methods (1) Kyocera's Amoeba Management (2) IDC (Inventory Driven Costs) and RONA(Return on net assets) management (3) Balanced scorecard (4) Six Sigma method (5) ABC analysis (activity-based costing) and ABC (activity-based costing) (6) Effective IT solution and promotion system Chapter 8 Key issues in Japanese commercial practices and accounting system (1) Month-end closing and next month-end payment (2) Monthly accounting system

Book Enterprise Content Strategy

Download or read book Enterprise Content Strategy written by Kevin Nichols and published by . This book was released on 2015-01-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

Book Chief Marketing Officers at Work

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Book CMO to CRO

    Book Details:
  • Author : Mike Geller
  • Publisher :
  • Release : 2021-05-04
  • ISBN : 9781544517810
  • Pages : 262 pages

Download or read book CMO to CRO written by Mike Geller and published by . This book was released on 2021-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

Book The Customer Success Professional s Handbook

Download or read book The Customer Success Professional s Handbook written by Ashvin Vaidyanathan and published by John Wiley & Sons. This book was released on 2020-01-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

Book The Chief Data Officer Management Handbook

Download or read book The Chief Data Officer Management Handbook written by Martin Treder and published by Apress. This book was released on 2020-10-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no denying that the 21st century is data driven, with many digital industries relying on careful collection and analysis of mass volumes of information. A Chief Data Officer (CDO) at a company is the leader of this process, making the position an often daunting one. The Chief Data Officer Management Handbook is here to help. With this book, author Martin Treder advises CDOs on how to be better prepared for their swath of responsibilities, how to develop a more sustainable approach, and how to avoid the typical pitfalls. Based on positive and negative experiences shared by current CDOs, The Chief Data Officer Management Handbook guides you in designing the ideal structure of a data office, implementing it, and getting the right people on board. Important topics such as the data supply chain, data strategy, and data governance are thoughtfully covered by Treder. As a CDO it is important to use your position effectively with your entire team. The Chief Data Officer Management Handbook allows all employees to take ownership in data collaboration. Data is the foundation of present and future tech innovations, and you could be the leader that makes the next big impact. What You Will Learn Apply important elements of effective data management Gain a comprehensive overview of all areas of data (which are often managed independently Work with the data supply chain, from data acquisition to its usage, a review of all relevant stakeholders, data strategy, and data governance Who This Book is For CDOs, data executives, data advisors, and all professionals looking to understand about how a data office functions in an organization.

Book The Definitive Guide to Strategic Content Marketing

Download or read book The Definitive Guide to Strategic Content Marketing written by Lazar Dzamic and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

Book Becoming a Global Chief Security Executive Officer

Download or read book Becoming a Global Chief Security Executive Officer written by Roland Cloutier and published by Butterworth-Heinemann. This book was released on 2015-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Global Chief Security Executive Officer provides tangible, proven, and practical approaches to optimizing the security leader's ability to lead both today's, and tomorrow's, multidisciplined security, risk, and privacy function. The need for well-trained and effective executives who focus on business security, risk, and privacy has exponentially increased as the critical underpinnings of today's businesses rely more and more on their ability to ensure the effective operation and availability of business processes and technology. Cyberattacks, e-crime, intellectual property theft, and operating globally requires sustainable security programs and operations led by executives who cannot only adapt to today's requirements, but also focus on the future. The book provides foundational and practical methods for creating teams, organizations, services, and operations for today's—and tomorrow's—physical and information converged security program, also teaching the principles for alignment to the business, risk management and mitigation strategies, and how to create momentum in business operations protection. - Demonstrates how to develop a security program's business mission - Provides practical approaches to organizational design for immediate business impact utilizing the converged security model - Offers insights into what a business, and its board, want, need, and expect from their security executives - Covers the 5 Steps to Operational Effectiveness: Cybersecurity – Corporate Security – Operational Risk – Controls Assurance – Client Focus - Provides templates and checklists for strategy design, program development, measurements and efficacy assurance

Book Customer Success

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Book The Kill Chain

    Book Details:
  • Author : Christian Brose
  • Publisher : Hachette Books
  • Release : 2020-04-21
  • ISBN : 031653336X
  • Pages : 320 pages

Download or read book The Kill Chain written by Christian Brose and published by Hachette Books. This book was released on 2020-04-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a former senior advisor to Senator John McCain comes an urgent wake-up call about how new technologies are threatening America's military might. For generations of Americans, our country has been the world's dominant military power. How the US military fights, and the systems and weapons that it fights with, have been uncontested. That old reality, however, is rapidly deteriorating. America's traditional sources of power are eroding amid the emergence of new technologies and the growing military threat posed by rivals such as China. America is at grave risk of losing a future war. As Christian Brose reveals in this urgent wake-up call, the future will be defined by artificial intelligence, autonomous systems, and other emerging technologies that are revolutionizing global industries and are now poised to overturn the model of American defense. This fascinating, if disturbing, book confronts the existential risks on the horizon, charting a way for America's military to adapt and succeed with new thinking as well as new technology. America must build a battle network of systems that enables people to rapidly understand threats, make decisions, and take military actions, the process known as "the kill chain." Examining threats from China, Russia, and elsewhere, The Kill Chain offers hope and, ultimately, insights on how America can apply advanced technologies to prevent war, deter aggression, and maintain peace.