Download or read book Chatbot Marketing Secrets written by , empreender and published by Editora Bibliomundi. This book was released on 2023-01-06 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to get the best results from your chatbot marketing you need to understand the benefits that they can provide to your customers and your business and prepare to set them up right. If you do not plan for the creation of your chatbots it is unlikely that you will get the results that you want...

Download or read book Facebook Chatbot Secrets 2019 written by Daniel Morris and published by Independently Published. This book was released on 2018-12-30 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: It will NEVER be A BETTER TIME to start building a chatbot THAN TODAY❗WARNING: Do Not read this book if you don't want to build HIGHLY CONVERTING AI powered CHATBOTS that INCREASE CONVERSION RATES and MAXIMIZING PROFITS by 300%❗ Hurry up and get YOUR copy TODAY❗ Welcome to the most comprehensive, easy to follow and step by step chatbot developer guide book. Learn concepts, tools and techniques that you will need to Build Highly Converting AI Powered Chatbots Marketing for Free with Chatfuel In 1hour. It is the fact that more than 90% of smartphone users spend most of their time in messaging apps such as Facebook Messenger and you have an excellent opportunity to build highly interactive chatbot that can empower your business like never before. In the near future, may be in the next couple of years, there is no wonder if Chatbots take the place of email marketing. As the author of this book, Phillip Rusell believes that this book will be an indispensable reference and trusted guide for you who may want to create a Chatfuel account from scratch, use gallery & list plugins, quick replies for user navigation, Chatfuel sequences, Chatfuel broadcast, Chatfuel configure, Chatfuel analytics, adding gifs, adding emojis, sending pdfs to users, grow your chatbot subscribers for FREE, engage your chatbot subscribers immediately, drives them to take action and skyrocket your sales, and much more. Once you read this book, I guarantee you that you will have learned an extraordinarily wide range of useful, and practical Chatbot Marketing strategies, tips and tricks that will help you master every aspect of Chatbot marketing and become a successful digital marketer within a short period of time only. Building a profitable AI Powered Chatbot is not as hard as you and most people may think. It's actually just common sense, and once you know the secrets, it's pretty easy. Inside the book, you'll learn: Chapter 1: What's A Facebook Chatbot? Chapter 2: Benefits Of Facebook Messenger Chatbots Chapter 3: Create A Chatfuel Account Chapter 4: "Welcome Message" & "Default Answer" Blocks Chapter 5: Gallery & List Plugins Chapter 6: Quick Replies For User Navigation Chapter 7: Chatfuel Sequences Chapter 8: Set Up AI (Artificial Intelligence) For Chatfuel Chapter 9: The Chatfuel "Broadcast" Tab Chapter 10: The Chatfuel Configure Tab Chapter 11: The "Grow" Tab Chapter 12: The Analytics Tab Chapter 13: Getting Help From Chatfuel Community Chapter 14: Product Photos: Powerful Image Creation Tool For Social Media Marketers Chapter 15: Adding Gifs Chapter 16: Adding Emojis Chapter 17: Sending Pdfs To Your Users Chapter 18: In Summary - Chatfuel Full Video Tutorial A-Z And much much more! Don't delay any more seconds, scroll back up, click the BUY button NOW and start maximizing your profits while minimizing your investment with chatbot marketing TODAY! Tags: facebook chatbot, facebook chatbot secrets 2019, chatbot marketing, chatbot marketing mastery, chatbot books, chatbots marketing, chatbot development, hands-on chatbots, building chatbot, building chatbots with python, interactive chatbots, java chatbots, chatbot for facebook messenger

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Download or read book Chatbots how to master the marketing strategies of the big marketplaces written by Digital World and published by Digital World. This book was released on 2024-04-02 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chatbots are computer programs designed to simulate human conversations. They are used in messaging apps, websites and social networks to provide automated customer support, answer questions and help people complete tasks. They are important because they allow companies to serve customers quickly and efficiently, 24 hours a day, 7 days a week. This can help improve customer satisfaction and increase customer loyalty. Additionally, chatbots can be programmed to perform specific tasks, schedule appointments or make reservations, saving human employees time and effort. In this e-book you will learn how to make the most of this technology and where, how and why you can use chatbots in your personal or professional service to save time and attract more customers with excellent service!

Download or read book Chatbots written by MAX EDITORIAL and published by Max Editorial. This book was released on 2023-07-10 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the captivating world of artificial intelligence and advanced technology, immerse yourself in the groundbreaking book "Chatbots - How To Know." Discover the secrets and unlock the power of these intelligent virtual companions like never before. Embark on an exhilarating journey through the realm of chatbots, where every turn of the page brings you closer to unraveling their enigmatic nature. This book is a comprehensive guide, meticulously crafted to enlighten both novices and tech enthusiasts alike. Written by a renowned expert in the field, "Chatbots - How To Know" delves deep into the intricacies of chatbot development, unveiling the inner workings and practical applications that will revolutionize the way you interact with technology. From understanding the fundamentals to mastering the advanced techniques, this book offers an unprecedented wealth of knowledge. Experience the thrill of harnessing the limitless potential of chatbots as they seamlessly integrate into our daily lives. Gain insights into their incredible abilities to analyze data, provide personalized recommendations, and deliver dynamic customer support. Discover how chatbots are reshaping industries, improving efficiency, and elevating user experiences. Unleash your creative side as you explore the art of chatbot design and development. Unlock the secrets behind crafting engaging conversational experiences and learn how to optimize their performance using cutting-edge natural language processing techniques. With "Chatbots - How To Know," you'll have the tools to create your very own chatbot masterpiece. But this book goes beyond technical expertise. It delves into the ethical considerations surrounding chatbot deployment, ensuring that you understand the importance of responsible AI implementation. Dive into the fascinating discussions on privacy, security, and the impact of chatbots on society. Prepare to be captivated by real-world case studies that showcase the remarkable achievements of chatbot pioneers across various industries. Witness firsthand how chatbots are revolutionizing healthcare, finance, e-commerce, and beyond. These captivating stories will inspire you to push the boundaries of what is possible in the realm of artificial intelligence. "Chatbots - How To Know" is more than just a book; it's your gateway to a world of innovation and endless possibilities. Whether you're an aspiring developer, an industry professional, or simply curious about the future of technology, this book is a must-have addition to your library. Don't miss out on this opportunity to unlock the secrets of chatbots and join the revolution. Get your copy of "Chatbots - How To Know" today and embark on a transformative journey into the extraordinary realm of AI-powered conversational agents.

Download or read book How Are Chatbots Used in Digital Marketing An Introduction written by and published by GRIN Verlag. This book was released on 2020-02-05 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 89%, Cologne Business School Köln, language: English, abstract: This essay aims at giving an introductory understanding of the usage of chatbots within the context of Digital Marketing. The rapid increase in the deployment of "artificial intelligence" AI, has transformed the business scene permanently. Customers regularly interact with automated devices that help them serve their needs themselves (Pfund, 2018). Chatbots play essential roles in the business marketing landscape and other fields. The essay begins by laying out its research methodology, followed by an extensive overview of the different types of chatbots. In a third part, Danish company Wiredelata and its exemplary usage of chatbots is quickly shed light on before the following, concluding remarks.

Download or read book ChatBot Marketing Start Using Bots to Help Automate Your Business written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: See How To... Set Up An Entirely New Income System... Use Cutting-Edge Media To Get Attention... Create A Profitable Marketing Strategy... Employ The Best Technology To Collect Interested Leads… Connect With New Fans In Multiple Ways... Reduce Costs & Streamline Your Ad Budget... Save Tons While Still Providing Great Customer Service... Reach People Who Want What You Offer 24/7... So You Can: Serve & Sell To Your Customers Around The Clock Automate Tedious Tasks & Achieve More Every Single Day Build A Solid Business That Allows You Time To Live Your Life Chatbots Are The Future Of Online Marketing. Learn How To Use Them To Answer FAQs, Provide Around-The-Clock Customer Support, And Transform Leads Into Buyers. This 12-Part Bootcamp Shows You How.

Download or read book The Secret Method of Digital Marketing and Sales for Entrepreneurs written by Matthew Rymer Harrison and published by Books for smart investors and entrepreneurs. This book was released on 2023-12-22 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how to make money online from home? Are you ready to take your business to the next level and succeed as an entrepreneur in today's digital age? Look no further than "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget." This comprehensive guide is packed with valuable tips, tricks, and strategies for mastering digital marketing and sales without breaking the bank. Inside, you'll find: Proven methods for reaching and engaging your target audience online Strategies for increasing website traffic and converting visitors into customers The key to making your marketing investment profitable. Stories with which you will understand and internalize the essence of the method in a pleasant way. This is not another boring book that you will abandon after reading a couple of pages. This e-book will help you to: Increase your online visibility Achieve more sales with less budget Understand how to use digital marketing tools Get actionable steps to boost your business Learn how to create a profitable marketing strategy Don't wait any longer to take your business to the next level. Get "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget" today and start seeing real results!

Download or read book Internet Marketing with ChatGPT Optimization written by Hillary Scholl and published by Estalontech. This book was released on 2023-03-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Internet Marketing with ChatGPT Optimization" is a comprehensive guide that explores how businesses can leverage the power of ChatGPT to enhance their internet marketing efforts. With the rise of AI and machine learning, ChatGPT has emerged as a game-changing technology that can be used to streamline and optimize various aspects of internet marketing. The book covers a range of topics related to ChatGPT optimization, including building chatbots for customer service and lead generation, leveraging ChatGPT for content marketing and SEO, video marketing and using ChatGPT prompts for metadata and keyword optimization. One of the main advantages of using ChatGPT for internet marketing is that it allows businesses to automate many of their marketing processes, freeing up valuable time and resources. By using ChatGPT to build chatbots for customer service, for example, businesses can provide round-the-clock support to their customers without the need for human intervention. In addition to chatbots, the book also explores how ChatGPT can be used to create engaging conversations with potential customers, ultimately driving lead generation and sales. This includes using open-ended, closed-ended, and conditional prompts to guide conversations and collect valuable data that can be used to optimize marketing campaigns. The book also delves into the role of ChatGPT in content marketing and SEO, emphasizing the importance of keyword optimization and backlinks for improving search engine rankings. Through practical examples and case studies, readers will learn how to use ChatGPT prompts to select and insert the right keywords and long-tail keywords, as well as how to leverage backlinks to boost SEO page ranking. Overall, "Internet Marketing with ChatGPT Optimization" is a must-read for anyone looking to enhance their internet marketing efforts. With practical examples, clear explanations, and expert insights, this book provides a comprehensive overview of how businesses can leverage ChatGPT to optimize their marketing processes and drive growth

Download or read book Facebook Messenger Marketing written by Private Label Rights and published by 大賢者外語. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to have your business succeed in the current market, it’s important that you build and maintain a strong online presence. With customers demanding answers at all hours of the day, regardless of what they’re doing or where they are, you should consider using a Facebook Messenger Chatbot. It's anArtificial Intelligence (AI), interactive messaging system that engages with your customers on behalf of your company, all within Facebook’s popular messenger. An interactive chatbot is the perfect tool for any online business. It will save you both time and money. With this report you will learn basics of how to create chatbot using a bot-building service, what features yours should have and what it should look like Topics covered: Customer FAQ’s Automated Greeting Casual Conversation Vs. Shop Button Finding Your Audience Promoting Your Chatbot Educate Customers Security Design A Chatbot Charact Combine With Facebook Live Include Send Message In Ads

Download or read book AI in Digital Marketing Training Guide written by Dwayne Anderson and published by Estalontech. This book was released on 2022-08-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.

Download or read book Secrets to Becoming a Successful Author Boxset written by Maggie McVay Lynch and published by Windtree Press. This book was released on 2018-11-27 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frustrated with the plethora of conflicting information on how to self-publish? Wouldn’t it be wonderful to sit down with someone who has already made the mistakes, done the analysis, and will provide you the short cuts—the secrets about the things that work? Now you have that chance with the Career Author Secrets series. Indie Publishing (Self Publishing) has changed dramatically in the past five years. There are now new, easier tools to use for every part of the process—editing, formatting, distribution, sales, and analysis. This boxset contains three books. Secrets Every Author Should Know: Publishing Basics It contains everything a DIY author needs to get her book from manuscript to professional publication in both ebook and print, including: * Why books don’t sell * Options for DIY or contracting professionals *The truth about ISBNs & Copyright Registration * Secrets for formatting your book the easy way * Creating book covers that sell * Making decisions about distribution Secrets to Pricing and Distribution: Ebook, Print and Direct Sales Once you have a finished book, you need to get it into readers’ hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability. Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: * Write compelling book blurbs for each title that focus on “reader cookies” and • marketing. * Unlock keywords and get access to hidden category options. * Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. * Use aggregators to increase distribution opportunities around the world. * Evaluate opportunities for direct sales to bookstores and individual consumers. Secrets to Effective Author Marketing: It’s More Than ‘Buy My Book’ This book provides specific techniques to exploit the value of your books without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.

Download or read book Chatbots in Customer Experience Application and Opportunities in E Commerce written by and published by GRIN Verlag. This book was released on 2019-09-11 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years. To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing. It answers the following questions: Where can chatbots be used in customer management and online marketing? How does using chatbots in customer service and marketing affect a specific customer journey? What are the benefits of using chatbots for both customers and the company? And what methods and requirements should be considered when using chatbots? In this book: - customer relationship management; - marketing communications; - Facebook Messenger; - user behavior; - communication channel

Download or read book AI Marketing Mastery written by Cameron Blake and published by . This book was released on 2024-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionize Your Marketing Strategy with Cutting-Edge AI Techniques Are you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition. Attention: In an era where data reigns supreme, unlock the secrets to leveraging AI for unprecedented marketing success. Discover how to harness data-driven insights, master customer segmentation, and personalize customer experience like never before. Interest: Are you fascinated by the potential of automated marketing campaigns or intrigued by the sophistication of AI-driven content creation? This book takes you through a comprehensive journey, from understanding AI's impact on marketing evolution to exploring advanced personalization techniques and the nuances of predictive analytics. Desire: Gain exclusive access to strategies for optimizing SEO with AI, delve into the realm of AI-powered chatbots, and uncover the secrets behind programmatic advertising. Learn how sentiment analysis can elevate your customer engagement, and explore ethical considerations essential for responsibly implementing AI in your business practices. Action: With a wealth of case studies, practical tools, and innovative strategies, this book equips you to measure ROI effectively and overcome common challenges. Whether you're a small business owner or part of a large corporation, the insights provided will empower you to integrate AI seamlessly with traditional marketing strategies, building a skilled and forward-thinking team. Embrace the future today and transform your marketing efforts with the unparalleled expertise found in AI Marketing Mastery: Techniques for Success. Your journey towards AI-driven marketing excellence starts here.

Download or read book The Impact of Digitalization on Current Marketing Strategies written by Luis Matosas-López and published by Emerald Group Publishing. This book was released on 2024-03-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

Download or read book Intelligent Influence written by Nathan Venture, D and published by eBookIt.com. This book was released on 2024-02-21 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart the Course Through the AI Marketing Frontier Embark on a transformative journey with "Intelligent Influence: AI-Enhanced Marketing Strategies for Global Success", the definitive guide that charts a bold new course through the dynamic interplay of artificial intelligence and marketing. In a world where understanding the synergy between technology and human behavior is paramount, this meticulously crafted tome is your compass, illuminating the path ahead with precision and acuity. Opening with an evocative Introduction: Navigating the AI Revolution in Global Marketing, the book whisks readers through the initial waves of change, inviting them to grapple with AI's expanding role in the consumer landscape. It equips you with foundational knowledge of AI's burgeoning capabilities and the seismic shift it brings, crafting a narrative that's both enlightening and actionable. Awaken your inner strategist in Chapter 1: The Dawn of AI in Marketing. Explore the chronicles of digital marketing's evolution and the integration of AI, which represents not only a change in tools but a revolution in thinking. Delve into Chapter 2: AI and Consumer Behavior Analysis and learn how predictive analytics and personalized marketing scales are tipping the scales in favor of those who harness their power while also considering the ethical implications of data usage. The adventure deepens with Chapter 3: AI-Driven Content Creation and Curation, revealing techniques that enhance human creativity and uncloak the secrets of programmatic advertising, social media dynamics, and ever-evolving search engine algorithms. Roam the digital realm of influencer identification, chatbots, and customized e-commerce experiences as new worlds of possibility unfold with each chapter. Brace for the nexus of privacy and personalization in Chapter 9: AI, Privacy, and Trust in Marketing, striving for the equilibrium that wins customer loyalty. And as your odyssey approaches its zenith, peer into the global landscape with Chapter 10: Global Marketing and Cross-Cultural AI Adaptation, mastering the art of localized strategies and maintaining brand consistency worldwide. Whether you're a marketing maven or a pioneering entrepreneur, "Intelligent Influence" is an essential ally, your beacon through the AI-enhanced marketing odyssey, steering you towards a future of intellectual empowerment and international triumph.

Download or read book The Indirect Effect Big Business Secrets for Small Business written by Benjamin A. Holman and published by Saving David Inc.. This book was released on 2021-07-17 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written as a collection of essays to make it easier for small businesses to carry out big business secrets of converting data into valuable knowledge. The information draws from doctoral research and years of experience in business development, education, and consulting. It explains a big business secret called the indirect effect leading to gems in hidden data leading to great ideas and opportunities. Think about what makes running a business challenging. Uncertainty is probably number one challenge. Lack of resources is probably number two challenge. The third is facing an enormous amount of digital data. A study by researchers at MIT’s Sloan School of Management concludes businesses guided by data have increased output and profitability.