Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Download or read book Youth Culture and the Media written by Bill Osgerby and published by Routledge. This book was released on 2020-09-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.

Download or read book Youth Cultures in the Age of Global Media written by Sara Bragg and published by Springer. This book was released on 2014-02-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.

Download or read book Museums and Millennials written by Jaclyn Spainhour and published by Rowman & Littlefield. This book was released on 2019-10-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your museum struggling to entice and engage a millennial audience? In Museums and Millennials author Jackie Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the success (and failures!) of other museum programs. This book will help you start the process of reinventing your approach to this engaging generation by: Reimagining the millennial generatio, beginning with debunking myths about their wants, needs, and spending power. Giving museum professionals a place to begin their quest- through the lens of the acronym “A.U.R.A.” Checking your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure the programming you are currently offering this generation meets their standards and aligns with your mission. Using your findings to create new programs and campaigns geared towards getting millennials inside your doors and keeping them there long-term. Offering program examples from museums of various sizes and scopes throughout the nation geared towards a millennial audience, with explanations of why some programs were more successful than others. Providing tips and tricks for reaching millennials where they are and on a small budget. Helping museum professionals begin the process of giving millennials a voice in museum programs designed for them. Suggesting a path towards success that begins with the millennial generation taking on roles as patrons, members, volunteers, donors, board representatives, part-time workers, and in senior management. Millennials want to be your partners in preservation. They want their voices heard and prefer a hands-on approach to their programming. The highlighted program examples in this work will help you reimagine how your facility is viewed by millennials, what practical changes can be made to persuade them to patronize your facility, and discuss how to create bonds which will last past the individual programs they attend and into the foreseeable future. Museums and Millennials features strategies used by museums of various backgrounds and budgets, advice from respected and data-driven consultants in the field, and offers action-oriented solutions to audience engagement issues. Let this book inspire you to try, or try again, to engage this coveted generation.

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Download or read book Racial Stereotyping and Child Development written by Diana T. Slaughter-Defoe and published by Karger Medical and Scientific Publishers. This book was released on 2012 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary societies children's racial identity is co-constructed in response to racial stereotyping with extended family, peers and teachers, and potent media sources. The studies in this volume take cognizance of earlier research into skin colour and racial stereotyping, but advance its contemporary implications.

Download or read book The O C written by Lori Bindig and published by Rowman & Littlefield. This book was released on 2013 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The O.C., A Critical Understanding, by Lori Bindig and Andrea M. Bergstrom, is a feminist cultural studies analysis of FOX's hit teen television drama The O.C. (2003-2007). Episodes of The O.C. are analyzed as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. This analysis utilizes ancillary media such as director commentary in conjunction with content in order to understand how ideological content, in regards to gender, race, class, sexuality, and consumerism, is presented throughout the show. The O.C. is also examined in terms of audience analysis, auteur theory, aesthetics, and reality television spin-offs. Bindig and Bergstrom place The O.C. in a larger social context and explore the potential ramifications of popular media texts, as well as the series' cultural legacy which continues to resonate in media and culture.

Download or read book Gossip Girl written by Lori Bindig and published by Lexington Books. This book was released on 2014-11-12 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gossip Girl: A Critical Understanding provides a critical analysis of The CW’s hit teen television drama Gossip Girl. Lori Bindig analyzes episodes as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. Using political economy, textual and audience analyses, Bindig dissects how the show presents ideological content in regard to gender, race, class, sexuality, and consumerism, ultimately unearthing potential ramifications of Gossip Girl and other popular media texts. In addition, Bindig examines the expansive fan community and its engagement with the show through online forums and YouTube. Gossip Girl: A Critical Understanding will appeal to scholars of media, audience studies, and popular culture.

Download or read book The Elevation Approach written by Tina Wells and published by Rodale Books. This book was released on 2023-03-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A powerful, innovative plan for finding creative fulfillment and bringing your passions to life.”—Marie Forleo, #1 New York Times bestselling author of Everything Is Figureoutable Make room for your dreams and revolutionize how you manage your time and energy using this groundbreaking framework for finding work-life harmony from an accomplished entrepreneur and business strategist Throughout her multifaceted career, Tina Wells has always found a way to transform her dreams into reality. She turned a business that she launched at sixteen into an award-winning marketing agency, led boardroom meetings as the youngest (and sometimes only) Black woman in the room, and pursued her childhood dream of traveling around the world. But all that success came with burnout, and Tina had to rethink how she thought about work and life. The result of her deep thinking and some trial and error, The Elevation Approach presents Tina’s four-phase plan, a flexible and foolproof technique that helps you meet your goals without sacrificing joy for productivity and progress. Rather than treating work and life as separate and necessarily opposing forces, The Elevation Approach integrates your personal and professional ambitions, values, and responsibilities at every turn: • Preparation: Ask the right questions, get curious about the possibilities, and figure out what you have, what you need, and what you can give. • Inspiration: Expand your beliefs of what’s possible—create spaces for mind-wandering, relearn how to pay attention, and collect creative sparks. • Recreation: Hit reset, make room for rest and play, and when something isn’t working, give yourself permission to try something new. • Transformation: Evaluate the work that you’ve done, decide whether to stay the course, and celebrate the changes and goals you’ve accomplished. Whether you want to start a new business, find time for a new hobby, or reevaluate a relationship, The Elevation Approach can help you make impactful shifts and realize your most cherished dreams—without losing sight of what matters most to you. With exercises featuring writing prompts and worksheets, real-world insights from business leaders and creatives, and “Instant Elevation” practices that ensure your efforts align with your priorities in each phase, The Elevation Approach is a one-stop solution to work-life harmony.

Download or read book Children Adolescents and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Download or read book Honest June The Show Must Go On written by Tina Wells and published by Random House Books for Young Readers. This book was released on 2022-08-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: June can't tell a lie - and that made for a lot of drama even before she joined her school musical! Tween readers won't want to miss this relatable and magical new series. Honestly. June has a hard time telling the truth when it isn't what people want to hear. But she's trying to be honest with herself, and auditioning for the school musical is a step in the right direction! It's what she wants -- even if her parents have other ideas. But the drama is brewing offstage, too, and on the night of the play, June's secret blog is released to the whole school. ALL of the inner secrets that she's been desperate to keep to herself are unleashed! Will her friends and family forgive her for the lies? Or is her carefully-constructed life going to come crashing down?

Download or read book The Girly Thoughts 10 Day Detox Plan written by Patricia O'Gorman, Ph.D. and published by Health Communications, Inc.. This book was released on 2014-10-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every woman alive struggles with self-doubt, which is often brought on as she strives for the impossible—society's version of "perfection"—and the harder she tries to meet those expectations, the harder her girly thoughts work to convince her she is a lost cause. Psychologist and resiliency coach Patricia O'Gorman, PhD, has created the definitive detox program that will change everything for women—the feminist in her 70s, the corporate executive in her 60s, the small-business owner in her 50s, the divorcée in her 40s, the young mother in her 30s, and the newly minted college graduate in her 20s. This follow-up book to The Resilient Woman: 7 Steps to Personal Power is a guide for every woman who has ever let that negative inner voice—girly thoughts—rob her of her personal power and tell her counter-productive things like: • You are too smart or too assertive to be desirable. • You are too heavy, skinny, or busty to be attractive. • It's your fault your husband had an affair. • You need to worry about others, not yourself. This practical and essential guide is the perfect format for working through ideas and concepts that will encourage positive, introspective thinking. By journaling and recording their emotional and physical reactions to provocative questions, readers will learn the source of their negative self-talk, understand the steps needed to disengage from their toxic behaviors, and develop skills to create a more resilient spirit. Using the key concepts from O'Gorman's well-regarded book The Resilient Woman, this book is also an effective, independent resource for women who want to face their biggest roadblock—their inner critic—as a way to live life to the fullest while embracing their unique, creative selves.

Download or read book Honest June Secrets and Spies written by Tina Wells and published by Random House Books for Young Readers. This book was released on 2023-04-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third book in this magical series for tweens, June must juggle friendship, first love, and the fallout from a newly discovered family secret involving the entire town—all while under a truth-telling spell. After the school musical, June has to deal with the fallout of her secret blog being exposed. June’s brutally honest thoughts about her friends and family are revealed, and her community turns on her once it's known that she’s hidden her true feelings for months. How can June repair her relationships after such a betrayal? And when she discovers a family secret about the history of Featherstone Creek, how will she keep from blurting out the truth?

Download or read book Honest June written by Tina Wells and published by Random House Books for Young Readers. This book was released on 2021-12-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Middle school is hard—but it's way harder when a fairy godmother puts you under a truth-telling spell! June has always been a people-pleaser, telling harmless little lies to make her friends and family happy. She's convinced being honest about her feelings will only hurt the people she loves! Until, out of nowhere, a secret fairy godmother appears to "bless" her with the ability to only tell the truth! Seriously?! As if June didn’t have enough to worry about! Now, June has no choice but to be honest about how she feels. And the truth is: what June feels is stressed out. Middle school is no joke—between field hockey, friend drama, and her parents' high expectations, June feels so overwhelmed that sometimes it’s hard to breathe. When everything spirals out of control, will June find freedom in telling the whole truth and nothing but—or is she destined to battle the curse for the rest of her life?

Download or read book Chasing Love written by Sean McDowell and published by B&H Publishing Group. This book was released on 2020-12-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music we listen to, the movies we watch—they're all telling us to keep chasing love, and that we'll finally be happy when we find it. But is love really all we need? The love that the world tells us to pursue is all about self, about following your heart’s desires. But what is the Christian worldview on love? When we follow Jesus, we realize that he invites us to reorient the focus of our lives, so instead of chasing love primarily for our own happiness, we are first and foremost to give love—to God and to others. In Chasing Love, Sean McDowell will invite readers into Jesus’ radical, upside-down approach to love, and in doing so, he’ll answer some of the toughest questions we’re asking about love today: How does Jesus speak to singleness? What does the gospel say about LGBTQ issues? Can sexual sin truly be forgiven? What if I’m not happy in my marriage?

Download or read book Mackenzie Blue written by Tina Wells and published by Harper Collins. This book was released on 2009-05-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Mackenzie Blue, aka Zee She has it all—smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets—to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong—I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!