Download or read book Channel Marketing Plan A Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-02-09 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the source of the strategies for Channel Marketing plan strengthening and reform? What tools do you use once you have decided on a Channel Marketing plan strategy and more importantly how do you choose? What knowledge, skills and characteristics mark a good Channel Marketing plan project manager? Risk Identification: What are the possible risk events your organization faces in relation to Channel Marketing plan? Is supporting Channel Marketing plan documentation required? This one-of-a-kind Channel Marketing plan self-assessment will make you the credible Channel Marketing plan domain master by revealing just what you need to know to be fluent and ready for any Channel Marketing plan challenge. How do I reduce the effort in the Channel Marketing plan work to be done to get problems solved? How can I ensure that plans of action include every Channel Marketing plan task and that every Channel Marketing plan outcome is in place? How will I save time investigating strategic and tactical options and ensuring Channel Marketing plan costs are low? How can I deliver tailored Channel Marketing plan advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Channel Marketing plan essentials are covered, from every angle: the Channel Marketing plan self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Channel Marketing plan outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Channel Marketing plan practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Channel Marketing plan are maximized with professional results. Your purchase includes access details to the Channel Marketing plan self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Channel Marketing plan Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Marketing Channel Support a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-12-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are your best practices for minimizing Marketing Channel Support project risk, while demonstrating incremental value and quick wins throughout the Marketing Channel Support project lifecycle? How can you measure Marketing Channel Support in a systematic way? What are the implications of the one critical Marketing Channel Support decision 10 minutes, 10 months, and 10 years from now? Will Marketing Channel Support deliverables need to be tested and, if so, by whom? What tools and technologies are needed for a custom Marketing Channel Support project? This one-of-a-kind Marketing Channel Support self-assessment will make you the dependable Marketing Channel Support domain veteran by revealing just what you need to know to be fluent and ready for any Marketing Channel Support challenge. How do I reduce the effort in the Marketing Channel Support work to be done to get problems solved? How can I ensure that plans of action include every Marketing Channel Support task and that every Marketing Channel Support outcome is in place? How will I save time investigating strategic and tactical options and ensuring Marketing Channel Support costs are low? How can I deliver tailored Marketing Channel Support advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Marketing Channel Support essentials are covered, from every angle: the Marketing Channel Support self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Marketing Channel Support outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Marketing Channel Support practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Marketing Channel Support are maximized with professional results. Your purchase includes access details to the Marketing Channel Support self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Online Marketing A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Channel Strategies a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-25 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we using Channel Strategies to communicate information about our Cybersecurity Risk Management programs including the effectiveness of those programs to stakeholders, including boards, investors, auditors, and insurers? Schedule Development, Feasibility Analysis, Channel Strategies Management, Project Closings, Technique: Using the Critical Path Method What are the top 3 things at the forefront of our Channel Strategies agendas for the next 3 years? Is a Channel Strategies Team Work effort in place? What is Effective Channel Strategies? This one-of-a-kind Channel Strategies self-assessment will make you the trusted Channel Strategies domain authority by revealing just what you need to know to be fluent and ready for any Channel Strategies challenge. How do I reduce the effort in the Channel Strategies work to be done to get problems solved? How can I ensure that plans of action include every Channel Strategies task and that every Channel Strategies outcome is in place? How will I save time investigating strategic and tactical options and ensuring Channel Strategies costs are low? How can I deliver tailored Channel Strategies advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Channel Strategies essentials are covered, from every angle: the Channel Strategies self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Channel Strategies outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Channel Strategies practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Channel Strategies are maximized with professional results. Your purchase includes access details to the Channel Strategies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Download or read book Online Marketing a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-05 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do the Online Marketing results compare with the performance of your competitors and other organizations with similar offerings? Which Online Marketing goals are the most important? Does Online Marketing analysis isolate the fundamental causes of problems? Why are Online Marketing skills important? What are our Online Marketing Processes? This exclusive Online Marketing self-assessment will make you the reliable Online Marketing domain authority by revealing just what you need to know to be fluent and ready for any Online Marketing challenge. How do I reduce the effort in the Online Marketing work to be done to get problems solved? How can I ensure that plans of action include every Online Marketing task and that every Online Marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Online Marketing costs are low? How can I deliver tailored Online Marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Online Marketing essentials are covered, from every angle: the Online Marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Online Marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Online Marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Online Marketing are maximized with professional results. Your purchase includes access details to the Online Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book Marketing Planning written by Karen Beamish and published by Routledge. This book was released on 2006 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Download or read book Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Download or read book Channel Marketing Simple Steps to Win Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-10-11 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop-source powering Channel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Channel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Channel Marketing innovation - INCLUDED are numerous real-world Channel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What is channel marketing? What are the best multi-channel marketing analytics products? What are great channel marketing strategies? What is the best solution to setup an enterprise system to manage customer profiles and integrate with multi-channel marketing providers? How do you measure cross-channel marketing? What is the best book (textbook) on channel marketing? What are the best platforms or tools to analyze cross channel marketing effectiveness? Are there any tools that are effectively integrating traditional Web Analytics with Social Media Monitoring to measure in-depth multi-channel marketing? Is there any software for cross channel marketing automation? What should you measure in multi-channel marketing funnels? What are the best examples of cross-channel marketing with Pinterest? What multi-channel marketing software and/or services are available to track offline events and online events across most touchpoints? What is a great resource for learning more about channel marketing? What are your tips on how to successfully plan and perform a powerful mutli-channel marketing campaign? ...and much more...

Download or read book Marketing Strategy written by Jenna Tiffany and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Download or read book Principles of Marketing written by Dr. Pardeep Kumar and published by Sultan Chand & Sons. This book was released on 2023-08-18 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook “Principles of Marketing' has incorporated all the components of the syllabus of the University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This textbook has been specifically designed and written as a standard textbook for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This textbook meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written, especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of the University of Delhi.

Download or read book Digital Marketing Planning written by Emiliano Giovannoni and published by Chasefive.com. This book was released on 2020-01-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy.

Download or read book Channel Support a Clear and Concise Reference written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: What other organizational variables, such as reward systems or communication systems, affect the performance of this Channel Support process? What is effective Channel Support? Can you do Channel Support without complex (expensive) analysis? Is there a Channel Support Communication plan covering who needs to get what information when? Who are the Channel Support improvement team members, including Management Leads and Coaches? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Channel Support investments work better. This Channel Support All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Channel Support Self-Assessment. Featuring 669 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Channel Support improvements can be made. In using the questions you will be better able to: - diagnose Channel Support projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Channel Support and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Channel Support Scorecard, you will develop a clear picture of which Channel Support areas need attention. Your purchase includes access details to the Channel Support self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Viral marketing A Clear and Concise Reference written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.