Download or read book Changing Trends in Rural India written by and published by . This book was released on 2016 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Changing Trends in Indian Rural Retailing An Exploratory Study written by Jessy John and published by . This book was released on 2013 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even after paradigm of industrialization and IT revolution, mainstream of India's population still lives in rural areas. As an outcome of the exposure of the rural population to variety of media, a drastic change has happened in the mindset and buying behavior of rural consumers. Consumer preferences and buying pattern that is showcased by rural population is very much affirmative with the urban consumers. Rural India is experiencing drastic change in forms of consumption patterns, increasing exposure to different lifestyles and products and increasing purchasing power. Retailers who were focusing their attention on urban consumers are realizing the relevance of penetrating rural India as a part of their strategy to ensure organizational sustainability. As much as Rural India presents a great opportunity to retailers, there are still many challenges that have to be overcome.This paper will explore the changing trends in Indian rural retailing with focus on new strategies adopted by retailers. The new strategies adopted by key retailers in rural segment will be evaluated with respect to their effectiveness and sustainability. After analytical evaluation, paper will throw light on the best retailing strategy that needed to be adopted by retailer's in order to penetrate rural market and to build brand loyal consumers.
Download or read book The Changing Identity of Rural India written by Elisabetta Basile and published by Anthem Press. This book was released on 2009-07-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the pattern of rural development in contemporary India from a multidisciplinary and historical perspective. The essays overcome the limits of disciplinary approaches to provide a comprehensive analysis of the processes of change and growth at work in the Indian countryside and to review the social and cultural dynamics that have led to the contemporary situation. Providing an analysis of the economic, political and social changes experienced in rural India, they examine the interactions between actors and institutions at different levels. Some contributions focus on the impact of state policies on rural development and on the rationale of capitalistic expansion in the Indian countryside, while others analyse how the changes are promoted, adopted and resisted at the local level. The general issue raised in the book refers to the assessment of the nature and working of contemporary Indian rural economy. In order to analyse the complexity of the rural economy and the forms it takes in different Indian contexts, this issue has been deconstructed considering, in turn, the process of rural change, the impact of rural growth on working and living conditions, and finally the categories of the inhabitants of rural areas and the construction of their identities in colonial and post-colonial rural India.
Download or read book Recent Trends in Rural Development written by B. Venkatappiah and published by Waltair : Andhra University Press. This book was released on 1974 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural India in Transition written by A.R. Desai and published by Popular Prakashan. This book was released on 2005 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural India Facing the 21st Century written by Barbara Harriss-White and published by Anthem Press. This book was released on 2004-10-01 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international team of young scholars, 'Rural India Facing the 21st Century' draws together a profound analysis of a broad range of issues to provide a masterly overview of overall rural development. Its highly original methodology and findings will be of considerable interest for development policy.
Download or read book The Changing Transitions to Adulthood in Developing Countries written by National Research Council and published by National Academies Press. This book was released on 2006-01-08 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serving as a companion to Growing Up Global, this book from the National Research Council explores how the transition to adulthood is changing in developing countries in light of globalization and what the implications of these changes might be for those responsible for designing youth policies and programs. Presenting a detailed series of studies, this volume both complements its precursor and makes for a useful contribution in its own right. It should be of significant interest to scholars, leaders of civil society, and those charged with designing youth policies and programs.
Download or read book Growth Employment and Poverty written by G. K. Chadha and published by . This book was released on 1997 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Download or read book Rural Leadership in India written by V. Lalini and published by Gyan Publications. This book was released on 1991 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural leaders form a strong link between the policy makers and government machinery on one hand and the rural masses on the other. This research work aims at identifying the emerging leadership pattern in rural India, and examines the influence of a few selected social, educational and cultural development.
Download or read book Rural Development and Management in India written by Manish Didwania and published by Nova Science Publishers. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
Download or read book Changing Profile of Rural Society in India written by and published by . This book was released on 1985 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Changing Face of Rural India written by Shinnakathan Asaithambi and published by . This book was released on 2008 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic change in rural India written by Walter Castle Neale and published by . This book was released on 1962 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Inside Outside written by B. S. Baviskar and published by Sage Publications Pvt. Limited. This book was released on 2013-10-30 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poverty in rural India: Is this a permanent condition? Are villagers immobilized by a rigid caste system, limited resources and economic exploitation? This book is about villagers who have done remarkable things with their lives--people who have broken the constraints of poverty and inequality to become innovative and mobile. It is written partly by one villager who found a career doing research on social change. Inside-Outside narrates stories of grassroots change and innovation. These stories are discussed from the combined view of an insider (Baviskar), who grew up in a village in western India, and an outsider (Attwood), who came to study social change in the same region. Telling life stories from people who taught and surprised them, they challenge common stereotypes about Indian villagers--stereotypes of passivity, fatalism, and stagnation. Baviskar's life and experience of change in his home village exemplify grassroots initiative and innovation. He was born as the son of an impoverished farmer in a drought-stricken village in western Maharashtra. Ability, hard work, and some dramatic twists of fate enabled him to attend college and then complete a doctorate in India's premier sociology department. In contrast to Baviskar, Attwood is a complete outsider, having grown up in a suburb near Chicago, in the US heartland. He stumbled into anthropology and spent several years in India, doing fieldwork in the region where Baviskar grew up. The two met in 1969; they became friends and began four decades of collaborative research. Here they tell the stories of villagers who changed their own lives and who also, in many cases, changed the lives of others. These stories describe rapid innovation and institution-building in the countryside, challenging an array of common stereotypes about village life in India. Seeking explanations for change, it helps to look at village life from many angles. Inside and outside views are complementary and provide a more complete picture.
Download or read book Changing Face Of Rural India written by Preeti Phuskele and published by . This book was released on 2008-12-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: INDIA is emerging as a major powerhouse in Asia with the GDP of the economy recording high growth. The rural land is also in a rising state and moving towards urbanization. Nearly 80 per cent of our poor live in rural areas and the benefits of economic gr
Download or read book Transforming Food Systems for a Rising India written by Prabhu Pingali and published by Springer. This book was released on 2019-05-14 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines the interactions between India’s economic development, agricultural production, and nutrition through the lens of a “Food Systems Approach (FSA).” The Indian growth story is a paradoxical one. Despite economic progress over the past two decades, regional inequality, food insecurity and malnutrition problems persist. Simultaneously, recent trends in obesity along with micro-nutrient deficiency portend to a future public health crisis. This book explores various challenges and opportunities to achieve a nutrition-secure future through diversified production systems, improved health and hygiene environment and greater individual capability to access a balanced diet contributing to an increase in overall productivity. The authors bring together the latest data and scientific evidence from the country to map out the current state of food systems and nutrition outcomes. They place India within the context of other developing country experiences and highlight India’s status as an outlier in terms of the persistence of high levels of stunting while following global trends in obesity. This book discusses the policy and institutional interventions needed for promoting a nutrition-sensitive food system and the multi-sectoral strategies needed for simultaneously addressing the triple burden of malnutrition in India.
Download or read book Population Land Use and Environment written by National Research Council and published by National Academies Press. This book was released on 2005-10-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population, Land Use, and Environment: Research Directions offers recommendations for future research to improve understanding of how changes in human populations affect the natural environment by means of changes in land use, such as deforestation, urban development, and development of coastal zones. It also features a set of state-of-the-art papers by leading researchers that analyze population-land useenvironment relationships in urban and rural settings in developed and underdeveloped countries and that show how remote sensing and other observational methods are being applied to these issues. This book will serve as a resource for researchers, research funders, and students.
