Download or read book Changing Trends Content and Style written by and published by . This book was released on 1982 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Changing Fashion written by Annette Lynch and published by Berg. This book was released on 2007-08-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others.Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.

Download or read book Trends in Education written by and published by . This book was released on 1974 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fashion Trends written by Eundeok Kim and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Download or read book Dimensions of Creativity written by Margaret A. Boden and published by MIT Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dimensions of Creativity brings together original articles that draw on a range of discipline--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Dimensions of Creativity brings together original articles that draw on a range of disciplines--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Margaret Boden and her colleagues Simon Schaffer, Gerd Gigerenzer, David N. Perkins, Howard Gardner, Colin Martindale, and Hans J. Eysenck demonstrate that creativity requires not only challenging new ideas but their acceptance by some relevant social group. Although some new ideas can arise as novel associations, others are generated by exploiting structural features of an existing conceptual space. Strong motivations often drive the creators and those who evaluate and perpetuate their work. The seven essays--although very different--are complementary. The book can serve as an up-to-date introduction to the study of creativity in various disciplines. The many references provide a way into the relevant literature. A Bradford Book

Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Download or read book Current Trends in Web Engineering ICWE 2010 Workshops written by Florian Daniel and published by Springer. This book was released on 2010-10-27 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second, we wanted to attract new audiences to the conference, selecting also novel workshops that cover topics of an emerging or foundationalnaturethatextendthefocusofICWEbeyonditstraditionaltopics. We reachedthis goalby betting onsubjects such asthe Semantic Web, semantic data management, the Internet of things, Web-enabled tourism, service-based compliance management, and e-crowdsourcing.

Download or read book Style and Function in Roman Decoration written by Ellen Swift and published by Routledge. This book was released on 2018-04-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book puts forward a new interpretation of Roman decorative art, focusing on the function of decoration in the social context. It examines the three principal areas of social display and conspicuous consumption in the Roman world: social space, entertainment, and dress, and discusses the significance of the decoration of objects and interiors within these contexts, drawing examples from both Rome and its environs, and the Western provinces, from the early Imperial period to Late Antiquity. Focusing on specific examples, including mosaics and other interior décor, silver plate, glass and pottery vessels, and jewellery and other dress accessories, Swift demonstrates the importance of decoration in creating and maintaining social networks and identities and fostering appropriate social behaviour, and its role in perpetuating social convention and social norms. It is argued that our understanding of stylistic change and the relationship between this and the wider social context in the art of the Roman period is greatly enhanced by an initial focus on the particular social relationships fostered by decorated objects and spaces. The book demonstrates that an examination of so-called 'minor art' is fundamental in any understanding of the relationship between art and its social context, and aims to reinvigorate debate on the value of decoration and ornament in the Roman period and beyond.

Download or read book Recent Trends in Decision Science and Management written by Tao-Sheng Wang and published by Springer Nature. This book was released on 2020-05-07 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses an emerging field of decision science that focuses on business processes and systems used to extract knowledge from large volumes of data to provide significant insights for crucial decisions in critical situations. It presents studies employing computing techniques like machine learning, which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets, leadership, and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the 2nd International Conference on Decision Science and Management (ICDSM 2019), held at Hunan International Economics University, China, on 20–21 September 2019.

Download or read book Books in Print written by and published by . This book was released on 1982 with total page 2376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Current Trends in Web Engineering written by Andreas Harth and published by Springer. This book was released on 2012-02-14 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the workshops held at the 11th International Conference on Web Engineering, ICWE 2011, in Paphos, Cyprus, in June 2011. The 42 revised full papers presented were carefully reviewed and selected from numerous submissions . The papers are organized in sections on the Third International Workshop on Lightweight Composition on the Web (ComposableWeb 2011); First International Workshop on Search, Exploration and Navigation of Web Data Sources (ExploreWeb 2011); Second International Workshop on Enterprise Crowdsourcing (EC 2011); Seventh Model-Driven Web Engineering Workshop (MDWE 2011); Second International Workshop on Quality in Web Engineering (QWE 2011); Second Workshop on the Web and Requirements Engineering (WeRE 2011); as well as the Doctoral Symposium2011, and the ICWE 2011 Tutorials.

Download or read book Recent Trends in Theoretical Psychology written by Henderikus J. Stam and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: I was asked and, alas, with little reflection on the magnitude of the task, thoughtlessly consented, to take on the 'simple' job of writing a preface to the collection of essays comprising this volume. That I was asked to carry out this simple task was probably due to one consideration: I was the main representative of the host institution (Clark University) for the 1991 ISTP Conference, at which the talks, foreshadowing and outlining the 'extended remarks' here printed, were originally presented, and hence, as a token of gratitude, I was vouchsafed the honor of setting the stage. It did not dawn on me, until I began piecemeal to receive and accumulate, over a period of months, the remarkably diverse and heterogeneous essays precipitated by the conference, how mind-boggling it would be to pen a preface pertinent to such an aggregate of prima/acie unrelated articles. Typically, prefaces to collections of essays from different hands are attempts by the prefator or a pride of prefators to provide an overview, a concise map, of the complex terrain which readers are invited to enter; or to direct the attention of potential readers to what the editors take to be the essential or central themes of each of the variegated articles: a practice which, not infrequently and often not unjustifiably, irritates and even enrages individual authors, who object to the complexity, profundity, and nuanced character of their thought being reduced to clicMs and editorial equivalents of sound bites.

Download or read book Current Trends in Database Technology EDBT 2004 Workshops written by Wolfgang Lindner and published by Springer. This book was released on 2004-11-18 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume comprises papers from the following ?ve workshops that were part of the complete program for the International Conference on Extending Database Technology (EDBT) held in Heraklion, Greece, March 2004: • ICDE/EDBT Joint Ph. D. Workshop (PhD) • Database Technologies for Handling XML-information on the Web (DataX) • Pervasive Information Management (PIM) • Peer-to-Peer Computing and Databases (P2P&DB) • Clustering Information Over the Web (ClustWeb) Together, the ?ve workshops featured 61 high-quality papers selected from appr- imately 180 submissions. It was, therefore, dif?cult to decide on the papers that were to beacceptedforpresentation. Webelievethattheacceptedpaperssubstantiallycontribute to their particular ?elds of research. The workshops were an excellent basis for intense and highly fruitful discussions. The quality and quantity of papers show that the areas of interest for the workshops are highly active. A large number of excellent researchers are working on the aforementioned ?elds producing research output that is not only of interest for other researchers but also for industry. The organizers and participants of the workshops were highly satis?ed with the output. The high quality of the presenters and workshop participants contributed to the success of each workshop. The amazing environment of Heraklion and the location of the EDBT conference also contributed to the overall success. Last, but not least, our sincere thanks to the conference organizers – the organizing team was always willing to help and if there were things that did not work, assistance was quickly available.

Download or read book Fashion Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

Download or read book Proceedings of the 5th International Conference on Language Linguistics and Literature COLALITE 2023 written by Usep Muttaqin and published by Springer Nature. This book was released on 2023-11-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The biennial Conference of Language, Linguistics, and Literature (Colalite) always attempts to accommodate intriguing themes. This year, the 5th International Colalite presents "Dressed to Kill: Fashion, Body, and Identity" as a theme to accommodate the growing interest in fashion and lifestyle in the fields of language, literature, cultural studies, translation, and business communication. For this reason, the 5th Colalite encourages researchers, authors, academic practitioners, and those who are interested in exploring this issue to participate in the conference.

Download or read book Introduction to TikTok written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok is a social media platform that allows users to create and share short-form videos, typically set to music. It has become increasingly popular among younger audiences, with over 800 million active users worldwide. The app's algorithmic feed shows users content that is tailored to their interests and behavior, making it an addictive and highly engaging platform. TikTok has also become a hub for creativity and self-expression, with users often showcasing their talent in music, dance, and comedy. The app has also faced controversy over its handling of user data and potential security risks, leading to calls for greater regulation and oversight. Despite these concerns, TikTok remains one of the most popular social media platforms in the world today, with a growing influence on modern youth culture.