Download or read book Changes in Marketing Strategies and Tactics of Life Insurance Companies written by Larry Dale Redinbaugh and published by . This book was released on 1970 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING STRATEGIES OF LIFE INSURANCE COMPANIES written by Dr. Saurabh Bajpai and published by Book Rivers. This book was released on 2022-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategy of Life Insurance Companies written by S. Lilly Rosari and published by Discovery Publishing House Pvt Limited. This book was released on 2013-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Life Insurance sector which is a booming sector in India has become a very attractive destination for global insurance players. The winds of liberalization and privatization have brought about dynamic and phenomenal changes in the insurance sector. Increased dynamism in the external environment in the form of competition has made it imperative to bring about transformation in the life insurance market. The tremendous growth recorded by India in this sector has been driven by liberalization, with the players both public and private enhancing product awareness and promoting consumer information.
Download or read book Indian Life and Health Insurance Industry written by Novi Dewan and published by Springer Science & Business Media. This book was released on 2008-08-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
Download or read book Promotional Strategies and Practices in Insurance Sector written by Sanjeev Kumar Singh and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. The concept of promotional strategies becomes more relevant when it comes to service sector like life insurance, where a customer requires recurring services with utmost satisfaction. Promotional strategies are based on the basis of promotional mix elements. Strategies are said to be competitive moves of an organization where as promotional practices comprise of real or ground applications of the framed strategies. The reforms in the insurance sector leading finally to the opening of the insurance sector for private participation have brought in its wake major changes not only in the design of the products available in the market but also the manner in which they are marketed. This research paper is an attempt to focus on the study of promotional strategies and practices in selected private life insurance companies of India and also to find out the effectiveness of promotional strategies and practices on the overall performance of the orgz.
Download or read book Marketing Online Strategies written by Charles & Linda Musselwhite and published by Lulu.com. This book was released on 2016-11-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
Download or read book Life and Health Insurance Marketing written by Sharon B. Allen and published by . This book was released on 1998 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Download or read book Marketing Ideas For Insurance Agents written by Ehsan Zarei and published by DMA4U. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to insurance agent marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your insurance agent marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your insurance agent marketing to the next level.
Download or read book Agents of Change written by MR John M Tate and published by . This book was released on 2017-02-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.
Download or read book Life Insurance Marketing and Cost Disclosure written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 1978 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Business Strategy for a Life Insurance Company written by Kung-Shih Lee and published by . This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book Communication and Strategy for Marketing Life Insurance written by Nicholas Oppong Mensah and published by LAP Lambert Academic Publishing. This book was released on 2011-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, contents, mediums, materials, methods, dialects, dielectrics, and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate.
Download or read book SERVICES MARKETING written by Prof. R.Jothi Priya and published by Archers & Elevators Publishing House. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing strategies for a life assurance company written by John Anthony Dick Duff and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Comparative Study of Marketing Strategies written by Datta Devadkar and published by LAP Lambert Academic Publishing. This book was released on 2014-11-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study has been focused to analyze the overall marketing strategies between Indian insurance companies and Global Insurance companies operating in Pune city. Global Insurance companies are expanding their business and giving tough competition to LIC, continuous down fall in the market share of L1C after privatization, new business is increasingly going towards global insurance companies but still holding the dominant position and the most trusted brand among the people, in the post liberalization period, the Indian insurance industry witnessed a marvelous growth and touched its historical height are some of the major findings of study. The suggestions recommended by the researcher will be extremely useful for Indian insurers to bring further improvement in the business of life insurance and its penetration. This book is comparative study of Indian Insurance company and Global insurance Company working in Pune City.
