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Book Marketing strategies of Chinese companies

Download or read book Marketing strategies of Chinese companies written by Fenghua Tang and published by diplom.de. This book was released on 2009-11-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Ten or fifteen years ago global business was mainly in the hands of a select number of multinational giants. Small and medium-sized business concentrated on their home markets and perhaps one or two neighboring countries. Not so any longer. Even the smallest businesses have realized that they have something to market in distant countries. Under these circumstances, Chinese companies of all sizes in various industries have recently opened to foreign competition. According to the Chinese Commerce Ministry's new release on relevant report, the Chinese foreign investment reached a new record of 26,51 billion US-Dollars in 2007. This represented a growth of 25,3 percent compared to 2006. After the quantity expansion, the quality offensive comes silently. Today, Chinese companies throw not only millions of T-Shirts, toys or plastic bowls in the international market but also wireless LCD-televisions, telecom-equipment and precision tools as well. Chinese companies have realized that a competitive advantage based on low costs, low prices and large quantities in a global economy cannot defend itself long. Consequently, they focus consistently on innovation and brands. In addition, China's globalization also needs strong mental forces. China does not just want to be a world factory, but instead be an internationally competitive market place that Western competitors already are. In the involvement of Chinese companies abroad aimed at specific markets, several strategies are recognizable. German and European companies are facing new chances and challenges at the same time. People must correctly assess the situation and corporate strategies and business concepts, with which they respond effectively and sustainably. This is the reason why I decided to write this thesis. The following questions are the focus: In what areas and branches do Chinese companies concentrate in German market? Which Chinese companies go abroad? What are their market entry strategies? What are their competitive strategies? And what are the steps of Chinese investments? What problems in the Chinese M&A business in Germany? How to overcome or avoid them? What are other problems? What branches are suffering from Chinese competition in Germany and EU? Chances or threats? How can German companies face this shift in a global economy and respond appropriately? The entry of Chinese rivals in global market is similar to when Japanese and Korean companies emerged [...]

Book Managing cultural differences between UK and China

Download or read book Managing cultural differences between UK and China written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-10-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Economics - International Economic Relations, grade: 73%, University of Westminster, course: BA Global Marketing, language: English, abstract: The report aims to achieve three main objectives: the first is to determine the cultural differences between China and UK based on the fundamental theories of culture; the second is to analyze the issues related to functional areas such as Marketing and Human resources with theories of cross-cultural management and the third is to provide solutions and recommendations to managers involved in similar situations. The scenario provided by the task has been identified by this report as the case of a cross-border M&A companies between UK and China, where the UK Company will be the parental group and China, the target. Cross-border M&A is defined as a project in which a firm from one country buys the entire asset or controls percentage of an enterprise in another country (Zhang & Wang, 2004). When the cross-border M&A happens, it becomes the main task for the enterprise to combine resources and operations. Main goal of this report is to provide insights for managing cultural differences in order to reduce the costs of a lousy cross-cultural management and eliminate the conflicts caused from cultural differences in multinational enterprise.

Book The Eighteenth International Conference on Management Science and Engineering Management

Download or read book The Eighteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Nature. This book was released on with total page 1703 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Doing business in china

Download or read book Doing business in china written by Liwen Mu and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book China s Innovation Challenge

Download or read book China s Innovation Challenge written by Arie Y. Lewin and published by Cambridge University Press. This book was released on 2016-04-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that China must become an innovation-based economy to avoid the middle-income traps, and examines both the opportunities and challenges in meeting this goal.

Book International Mergers and Acquisitions

Download or read book International Mergers and Acquisitions written by Peter J. Buckley and published by Cengage Learning. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title focuses on the financial, cultural and strategic aspects of international mergers and acquistitions activity and has a global, cross-cultural perspective.

Book    The Belt and Road    International Migration of Asia

Download or read book The Belt and Road International Migration of Asia written by MI Hong and published by Taylor & Francis. This book was released on 2021-08-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book studies multilateral population security issues and relevant governance strategies caused by international migration in the countries impacted by China’s Belt and Road initiative and their border areas. Buttressed by solid data mining and policy analysis, the title looks into the demographic trends of international migration in China and some Asian Belt and Road countries and stresses the urgency for more effective governance practices. Seeking to address the population security crisis triggered by the Initiative, the authors propose the idea of “multilateral population security governance”, grounded in the real-world challenges facing Belt and Road countries while also drawing on experiences of migration governance in western countries. As a new governance model, it calls for cross-border joint action and takes into consideration pertinent factors including economy, politics, culture, religion and commerce. Several case studies and comparative studies are offered in the chapters to illuminate the significance and effect of this cooperative mechanism. The book will be of interest to researchers and government officials interested in non-traditional security, international migration and formal demography as well as topics on population, resources and environment.

Book China   s Digital Economy  Opportunities and Risks

Download or read book China s Digital Economy Opportunities and Risks written by Ms.Longmei Zhang and published by International Monetary Fund. This book was released on 2019-01-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s digital economy has expanded rapidly in recent years. While average digitalization of the economy remains lower than in advanced economies, digitalization is already high in certain regions and sectors, in particular e-commerce and fintech, and costal regions. Such transformation has boosted productivity growth, with varying impact on employment across sectors. Going forward, digitalization will continue to reshape the Chinese economy by improving efficiency, softening though not reversing, the downward trend of potential growth as the economy matures. The government should play a vital role in maximizing the benefits of digitalization while minimizing related risks, such as potential labor disruption, privacy infringement, emerging oligopolies, and financial risks.

Book Doing Business 2020

Download or read book Doing Business 2020 written by World Bank and published by World Bank Publications. This book was released on 2019-11-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity.

Book Global Trends 2040

    Book Details:
  • Author : National Intelligence Council
  • Publisher : Cosimo Reports
  • Release : 2021-03
  • ISBN : 9781646794973
  • Pages : 158 pages

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Book Migrant Entrepreneurship

Download or read book Migrant Entrepreneurship written by Daniela Bolzani and published by Emerald Group Publishing. This book was released on 2020-12-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migrant Entrepreneurship delivers an understanding of up-to-date knowledge on the topic of migrant entrepreneurship, addressing the most relevant gaps, and suggesting new directions for research and policy-making so as to have a broad impact on theory and practice.

Book China s Business Reforms

Download or read book China s Business Reforms written by Russell Smyth and published by Routledge. This book was released on 2004-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1993, China has been the second largest recipient of foreign direct investment in the world and is now considered to be the world's third biggest economy. The editors examine the key areas, all of which are linked, where China is grappling with institutional reforms as it opens up to the outside world.

Book China Goes Global

Download or read book China Goes Global written by Huiyao Wang and published by Springer. This book was released on 2016-04-08 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mainland China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Global is the most thorough and up-to-date empirical analysis of the accelerating effort of Chinese companies to go global by investing overseas. It details the overall trends of this activity with respect to its sectors, channels, overseas targets, and particular firms, along the role of Chinese Government policy in facilitating business enterprise globalization. The book offers readers an enterprise level of view outward expansion by Chinese firms that is focused not only on the big-names, but also less well-known, but equally important trailblazing enterprises. In doing so it offers practical suggestions on how firms can tackle the challenges encountered when expanding outward.

Book China   s Grand Strategy

    Book Details:
  • Author : Andrew Scobell
  • Publisher : Rand Corporation
  • Release : 2020-07-27
  • ISBN : 1977404200
  • Pages : 155 pages

Download or read book China s Grand Strategy written by Andrew Scobell and published by Rand Corporation. This book was released on 2020-07-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: To explore what extended competition between the United States and China might entail out to 2050, the authors of this report identified and characterized China’s grand strategy, analyzed its component national strategies (diplomacy, economics, science and technology, and military affairs), and assessed how successful China might be at implementing these over the next three decades.

Book Development Centre Studies Chinese Economic Performance in the Long Run

Download or read book Development Centre Studies Chinese Economic Performance in the Long Run written by Maddison Angus and published by OECD Publishing. This book was released on 1998-09-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study provides a major reassessment of the scale and scope of China’s resurgence over the past half century, employing quantitative measurement techniques which are standard practice in OECD countries, but which have not hitherto been available for China.

Book China s Belt and Road  A Game Changer

Download or read book China s Belt and Road A Game Changer written by Alessia Amighini (a cura di) and published by Edizioni Epoké. This book was released on 2017-07-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Officially announced by Xi Jinping in 2013, the Belt and Road Initiative (BRI) has since become the centrepiece of China’s economic diplomacy. It is a commitment to ease bottlenecks to Eurasian trade by improving and building networks of connectivity across Central and Western Asia, where the BRI aims to act as a bond for the projects of regional cooperation and integration already in progress in Southern Asia. But it also reaches out to the Middle East as well as East and North Africa, a truly strategic area where the Belt joins the Road. Europe, the end-point of the New Silk Roads, both by land and by sea, is the ultimate geographic destination and political partner in the BRI. This report provides an in-depth analysis of the BRI, its logic, rationale and implications for international economic and political relations.