Download or read book Certification Seals The more the better or too much of a good thing written by Stefanie Eimesser and published by GRIN Verlag. This book was released on 2015-06-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8.5 (out of 10.0), Erasmus University Rotterdam (Rotterdam School of Management), course: Marketing Management, language: English, abstract: This thesis investigated whether and how consumers’ purchase intention and willingness to pay for food products are affected by the number of certification seals and the level of pretension of a product benefit claim presented on the product packaging. Its objective was to find the ideal number of seals and level of claim pretentiousness where purchase intention and willingness to pay are highest and to give an explanation about consumers’ thought processes that may lead to this outcome. To this end, the role of consumers’ perception of the product quality and the manufacturer conscientiousness has been taken into consideration. With reference to existing literature on product certification as well as concepts originating from human information processing theory and advertising research this study suspected that consumer attitudes and purchase intentions first increase up to a maximum point before decreasing again as the number of certification seals being employed simultaneously rises. The author furthermore hypothesized that consumers react negatively to a more pretentious benefit claim in terms of less favourable product and manufacturer attitudes and lower purchase intentions. The interaction effect of the number of seals and the pretentiousness of a benefit claim on manufacturer conscientiousness perception, product quality perception, purchase intention and willingness to pay was assumed to be likewise of inverted-U nature after the presence of a certification seal has offset the negative effect of a pretentious claim. These hypotheses about the direct impact of the two types of extrinsic product attributes as well as additional hypotheses about the mediating role of product quality perception and manufacturer conscientiousness perception in the relationships between the extrinsic product attributes and consumers’ purchase intentions have been tested by means of a survey-based framed field experiment in a real-world retail environment. A factorial 5 (# of seals: 0,1,2,3,4) x 2 (claim: modest, pretentious) between-subject research design exposed grocery shoppers randomly to one of 10 different experiment conditions consisting of jars of jam of a fictive brand with a different number and combination of the 4 seals ‘BIO', ‘Bioland’, ‘Demeter’ and ‘Naturland’, and the two organic claims “Simply organic” and “More organic does not exist!”. The collected primary data has been analysed by means of multivariate Analysis of Variance and Regression Analysis.
Download or read book The Garden Magazine written by and published by . This book was released on 1913 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farm Life and Agricultural Epitomist written by and published by . This book was released on 1911 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Farm Journal written by and published by . This book was released on 1912 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Garden Home Builder written by William Tyler Miller and published by . This book was released on 1913 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Agriculturist written by and published by . This book was released on 1925 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Vinegar Industry and Fruit Products Journal written by and published by . This book was released on 1927 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Farm Journal written by and published by . This book was released on 1910 with total page 1356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book 8 Weeks to SEALFIT written by Mark Divine and published by Macmillan. This book was released on 2014-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A workout book with techniques used by Navy SEALs combined with Cross Fit by a well known Navy SEAL fitness instructor
Download or read book Garden Magazine and Home Builder written by and published by . This book was released on 1912 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The California Nitrogen Assessment written by Thomas P. Tomich and published by Univ of California Press. This book was released on 2016-06-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nitrogen is indispensable to all life on Earth. However, humans now dominate the nitrogen cycle, and nitrogen emissions from human activity have real costs: water and air pollution, climate change, and detrimental effects on human health, biodiversity, and natural habitats. Too little nitrogen limits ecosystem processes, while too much nitrogen transforms ecosystems profoundly. The California Nitrogen Assessment is the first comprehensive account of nitrogen flows, practices, and policies for California, encompassing all nitrogen flows—not just those associated with agriculture—and their impacts on ecosystem services and human wellbeing. How California handles nitrogen issues will be of interest nationally and internationally, and the goal of the assessment is to link science with action and to produce information that affects both future policy and solutions for addressing nitrogen pollution. This book also provides a model for application of integrated ecosystem assessment methods at regional and state (subnational) levels.
Download or read book Time written by Briton Hadden and published by . This book was released on 1942 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Successful Farming written by and published by . This book was released on 1912 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Safety Responsibility Legislation written by United States. Congress. House. Committee on the District of Columbia. Subcommittee on Streets, Avenues, and Traffic and published by . This book was released on 1930 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
