Download or read book Celebrity Endorsements in Advertising Worth it Or Worthless written by Laura Murphy and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge Handbook of International Sport Business written by Mark Dodds and published by Routledge. This book was released on 2017-09-13 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.
Download or read book Endorsements in Advertising written by Kerry Segrave and published by McFarland. This book was released on 2015-01-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
Download or read book To Err Is Human To Admit It Is Not and Other Essays written by Steven N. Austad and published by Wipf and Stock Publishers. This book was released on 2022-04-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What simple practice could reduce fatal medical errors? Do juries make sense if the goal of criminal justice is to discover the truth? What are the alternatives? What kind of health studies should be taken seriously and what kinds should not? In this compendium of short, entertaining essays, Austad answers these very practical questions and others. Do we really become more foolish with age? Is there a limit to how long humans can live? He answers big questions you may not have known you had. What makes up the 95 percent of our universe that we can’t see? Why do we think “natural” means good for us? He also provides tips on everyday living: how to survive a shark attack, how painful is a fire ant sting, and why opossums make poor pets. These seventy-seven essays cover topics on the workings of science, the history of life, the mysteries of the universe, and the puzzles of everyday life with wit, insight, and humor. Your questions are answered, and more intriguing questions raised. This is a book that will keep you awake at night . . . lost in thought.
Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 1989 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Why it Sells written by Marcel Danesi and published by Rowman & Littlefield. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Download or read book Celebrity Capital written by Barrie Gunter and published by Bloomsbury Publishing USA. This book was released on 2014-09-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly interest in celebrity culture, Barrie Gunter uses the idea of value as expressed through the term 'capital'. Capital usually refers to the monetary worth of something. Celebrity capital however can be measured in economic terms but also in social, political and psychological terms. Research from around the world has been collated to provide an evidence-based analysis of the value of celebrity in the 21st century and how it can be systematically assessed. Including further reading for students, key points and end of chapter discussion questions, Gunter creates the first methodology to assess the value of fame.
Download or read book The Case of the Missing Firefly written by Chris McDonald and published by Red Dog Press. This book was released on 2021-09-28 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notoriously hard-drinking, backstabbing Stonebridge Radio crew are having their Hallowe'en party on Winkle Island, rumoured to be the most haunted place in Northern Ireland. Unfortunately, Adam and Colin are there too, having accepted an easy pay day from Colin's event organising mother. At dinner, a shocking announcement is followed by an even more shocking murder, and the theft of a priceless Firefly necklace. To top it all, thanks to a raging storm, everyone is trapped on the island. Now, faced with devious radio presenters, a strange tour guide, and a rampaging murderer, Adam and Colin are back in business. The Case of the Missing Firefly is the fourth in the Stonebridge Mysteries series of cosy crime novellas. ABOUT THE SERIES: Stonebridge is a small town on the north coast of Northern Ireland. Most of its inhabitants are friendly, happy people. Most of them...Because bad things happen even in the happiest of places. It’s a good thing, then, that Adam Whyte and Colin McLaughlin call Stonebridge home. Armed with an encyclopedic knowledge of detective shows, a misplaced sense of confidence and a keen desire to see justice done, these two are the closest thing the town has to saviours. Which isn’t that reassuring...
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book High Pressure Low Benefits written by United States. Congress. House. Select Committee on Aging. Subcommittee on Housing and Consumer Interests and published by . This book was released on 1989 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Download or read book Celebrity Culture written by Ellis Cashmore and published by Routledge. This book was released on 2006-10-16 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating and topical beginners guide, Ellis Cashmore explores the intriguing issue of celebrity culture: its origins, its meaning and its global influence. Covering such varied perspectives as fame addiction, the ‘celebrification’ of politics and celebrity fatigue, Cashmore analyzes the relationship celebrity has with commodification and the consumer society, and investigates the new media and the quest for self-perfection. Cashmore takes readers on a quest that visits the Hollywood film industry of the early twentieth century, the film set of Cleopatra in the 1970s, the dressing room of Madonna in the 1980s, the burial of Diana in the 1990s, and the Big Brother house of the early 2000s. Author of Beckham and Tyson, Cashmore collects research, theory, and case studies en route as he explores the intriguing issue of celebrity culture: its origins, its meaning, and its global influence. Including reviews of existing literature, and an outline of key contemporary topics, this absorbing book skilfully explains why we have become so captivated by the lives and loves of the celebrity and, in so doing, presents the clearest, most comprehensive, wide-ranging, and accessible account of celebrity culture to date.
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002-11-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Download or read book The Strange Genius of Mr O written by Carolyn Eastman and published by UNC Press Books. This book was released on 2020-12-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: When James Ogilvie arrived in America in 1793, he was a deeply ambitious but impoverished teacher. By the time he returned to Britain in 1817, he had become a bona fide celebrity known simply as Mr. O, counting the nation's leading politicians and intellectuals among his admirers. And then, like so many meteoric American luminaries afterward, he fell from grace. The Strange Genius of Mr. O is at once the biography of a remarkable performer--a gaunt Scottish orator who appeared in a toga--and a story of the United States during the founding era. Ogilvie's career featured many of the hallmarks of celebrity we recognize from later eras: glamorous friends, eccentric clothing, scandalous religious views, narcissism, and even an alarming drug habit. Yet he captivated audiences with his eloquence and inaugurated a golden age of American oratory. Examining his roller-coaster career and the Americans who admired (or hated) him, this fascinating book renders a vivid portrait of the United States in the midst of invention.
Download or read book Easy Money written by Roger M. Olien and published by UNC Press Books. This book was released on 2017-10-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the great oil speculations in the 1920s, both promoters and investors became victims of their common greed. Outlining the activities of several different promoters and drawing on business papers, federal court records, and local land records, the Oliens describe the legal and regulatory responses to fraud. Their fascinating story breaks new ground in American social and business history and offers new insight into the culture of American capitalism.
