Download or read book Celebrities Products and Presentation Styles written by Zhen Sun and published by LAP Lambert Academic Publishing. This book was released on 2010-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity endorsement advertising has become a remarkable phenomenon in many countries as well as in China. Given the rising popularity of celebrity endorsements in China during the past two decades and the lack of relevant studies, this book seeks to fill the research gap. It mainly employs the method of content analysis over an extended sample of Chinese television commercials to generate new research evidence about the nature of celebrity advertising. The characteristics of celebrities, the matching relationships between celebrities and products, and the presentation styles of celebrity TV advertising are analyzed thoroughly. The findings lead to a few conclusions that have important implications for both theory and practice. Advertising practitioners will find this book useful in helping determine the match relations between celebrities and products and select the most appropriate celebrity endorsers. The book will deepen a reader s understanding of contemporary consumption culture and celebrity culture.
Download or read book Celebrity Influence written by Mark Harvey and published by University Press of Kansas. This book was released on 2018-01-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? Despite their lack of public policy experience, celebrities are certainly everywhere in the media, appealing on behalf of the oppressed, advocating policy change—even, in one spectacular case, leading the birther movement all the way to the White House. In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power. Focusing on two specific kinds of power—the ability to "spotlight" issues in the media and to persuade audiences—Harvey searches out the sources of celebrity influence and compares them directly to the sources of politicians' influence. In a number of case studies—such as Jolie and Ben Affleck drawing media attention to the civil war in the Democratic Republic of Congo; Bob Marley uniting warring factions in Jamaica; John Lennon networking with the new left to oppose Richard Nixon's re-election; Elvis Presley working with Nixon to counter anti-war activism—he details the role of celebrities working with advocacy groups and lobbying politicians to affect public opinion and influence policy. A series of psychological experiments demonstrate that celebrities can persuade people to accept their policy positions, even on national security issues. Harvey's analysis of news sources reveals that when celebrities speak about issues of public importance, they get disproportionately more coverage than politicians. Further, his reading of surveys tells us that people find politicians no more or less credible than celebrities—except politicians from the opposing party, who are judged less credible. At a time when the distinctions between politicians and celebrities are increasingly blurred, the insights into celebrity influence presented in this volume are as relevant as they are compelling.
Download or read book Attraction of Knowledge Celebrities written by Xiaoyu Chen and published by Taylor & Francis. This book was released on 2024-01-23 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication, and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts, and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication, and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy, and knowledge management.
Download or read book Women in Indian Advertisements written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-07-13 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.
Download or read book Celebrity Culture written by Ellis Cashmore and published by Taylor & Francis. This book was released on 2023-09-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Haven’t we all seen a Black Panther movie and listened to at least a few Harry Styles tunes? Who hasn’t seen a Taylor Swift video? Or can’t name an incident or two involving the Kardashians? Popular fascination with the rich and famous is an inescapable part of contemporary consumer culture. Celebrity Culture is a comprehensive yet accessible survey of the pervasive phenomenon. This new edition of the textbook is fully revised and updated, incorporating up-to-date examples, case studies and additional features, including a timeline and retrospections at the end of chapters. Whilst recognizing that celebrities have existed for centuries, Cashmore argues that celebrity culture in the 21st century is a novel and unique phenomenon driven by rampant consumerism, advertising and the media. He describes the evolution of a new kind of fame, the growth of consumerism, the rise of the paparazzi, the fluctuating value of sex scandals, the transmutation of blackness, the metamorphosis of the British royal family, the emergence of influencers, the appeal of celebrity couples, the increased visibility of queer culture, the transformation of politics, the reconstruction of talent and the attempts of theories to grasp celebrity culture’s magnetism. Celebrity Culture will appeal to a wide undergraduate audience throughout the social sciences and humanities.
Download or read book Virtual Presenting written by Jamie Cohen and published by Taylor & Francis. This book was released on 2023-03-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting, and broadcasting in a remote context. Unlike traditional studio production where a presenter is surrounded by a crew and cameras, the virtual presenter is often isolated or connected to a remote crew. Virtual Presenting explains how to make an authentic connection across great spaces, linked only via the Internet. Topics covered include how to build a virtual setup; how to appear on camera; how to appear confident and comfortable; and how to optimize your presentation voice. The authors demonstrate how to tell effective stories across the entire new media landscape of webcasting, webinars, livestreams, and virtual events. Finally, success stories and case studies from teachers, students, and professionals are interwoven to show how these guidelines translate into best practices. Virtual Presenting will be a valuable resource for students of media production and remote broadcasting as well as professionals looking to become stronger communicators and visual presenters.
Download or read book Stardom Discussions on Fame and Celebrity Culture written by Katarzyna Bronk and published by BRILL. This book was released on 2020-04-14 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary volume is devoted to diverse topics, ranging from sex/gender and fame to celebrities as embodiments of Zeitgeist; from identity formation, star-making and 'star-consuming' to the humanising of 'icons.'
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Celebrity Worship written by Pete Ward and published by Routledge. This book was released on 2019-11-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Worship provides an introduction to the fascinating study of celebrity culture and religion. The book argues for celebrity as a foundational component for any consideration of the relationship between religion, media and culture. Celebrity worship is seen as a vibrant and interactive discourse of the sacred self in contemporary society. Topics discussed include: Celebrity culture. Celebrity worship and project of the self as the new sacred. Social media and the democratisation of celebrity. Reactions to celebrity death. Celebrities as theologians of the self. Christian celebrity. Using contemporary case studies, such as lifestyle television, the religious vision of Oprah Winfrey and the death of David Bowie, this book is a gripping read for those with an interest in celebrity culture, cultural studies, media studies, religion in the media and the role of religion in society.
Download or read book Celebrity Society written by Robert van Krieken and published by Routledge. This book was released on 2012-06-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On television, in magazines and books, on the internet and in films, celebrities of all sorts seem to monopolize our attention. Celebrity Society brings new dimensions to our understanding of celebrity, capturing the way in which the figure of ‘the celebrity’ is bound up with the emergence of modernity. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with the printing press, theatre and art. By looking beyond the accounts of celebrity ‘culture’, Robert van Krieken develops an analysis of ‘celebrity society’, with its own constantly changing social practices and structures, moral grammar, construction of self and identity, legal order and political economy organized around the distribution of visibility, attention and recognition. Drawing on the work of Norbert Elias, the book explains how contemporary celebrity society is the heir (or heiress) of court society, taking on but also democratizing many of the functions of the aristocracy. The book also develops the idea of celebrity as driven by the ‘economics of attention’, because attention has become a vital and increasingly valuable resource in the information age. This engaging new book will be a valuable resource for students and scholars in sociology, politics, history, celebrity studies, cultural studies, the sociology of media and cultural theory.
Download or read book A Companion to Celebrity written by P. David Marshall and published by John Wiley & Sons. This book was released on 2015-10-14 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Download or read book The Silent Salesmen written by Mitch Carson and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.
Download or read book Celebrity Accents and Public Identity Construction written by Emilia Di Martino and published by Routledge. This book was released on 2019-06-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geordie Stylizations is a short-focused research work which builds on the renovated interest on the nexus between accent-identity-prestige-prejudice, offering an analysis of celebrities' use of the Geordie variety in a series of public performances as a reflection instrument for scholars, but also for neophyte readers with an interest in Sociolinguistics, Pragmatics, Celebrity Studies, Cultural Studies, Anthropology, Sociology and Gender Studies. Of interest are the individual instances of Geordieness performed on specific occasions, i.e. the ways in which people construct their unique and constantly evolving language repertoires sometimes appropriating some, other times distancing themselves from, linguistic traits that would characterize them as members of specific communities in other people's perceptions. The material investigated is provided by the artistic world: engaging with the arts and culture, and in particular with music, is not just a solitary event, but also a participatory one which many people feel is worthwhile sharing through ordinary conversation and interaction via social networks every day.
Download or read book Celebrity Fashion Marketing written by Fykaa Caan and published by Taylor & Francis. This book was released on 2023-02-21 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a ‘Human Fashion Brand Model’, which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management, and Consumer Behaviour.
Download or read book Global Politics of Celebrity written by Mehdi Semati and published by Taylor & Francis. This book was released on 2023-06-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of networked publics and global viral publicity, celebrity is transnational. Its circulation illuminates global, national, and local dynamics of power and resistance. Celebrity shapes concepts of race, gender, class, and national identity on a global scale. Governments use transnational celebrity as evidence of their country’s cultural power, transmuting cultural influence into economic and political power. Meanwhile, celebrities who cross borders become potent and contested icons of national identity. At the grassroots level, citizens in diverse geographic contexts are becoming increasingly fluent in the global language of celebrity and are mobilizing it in new ways for personal and political projects. Reaching beyond the Global North, this book showcases research on transnational celebrity as a technology of soft power and counter-hegemonic organizing, and as a driver of discourses of race and migration. It also explores self-presentation and self-branding in the globalized attention economy. This book demonstrates the need for a renewed politicized treatment of the topic of celebrity in its transnational and globalizing reach. The chapters in this book were originally published in the journal Popular Communication.
Download or read book An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising written by Christina Mayers-Drumm and published by . This book was released on 1985 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009-10 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
