Download or read book Celebrating the Past and Future of Marketing and Discovery with Social Impact written by Juliann Allen and published by Springer. This book was released on 2022-06-28 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Celebrating the Past and Future of Marketing and Discovery with Social Impact written by Juliann Allen and published by Springer Nature. This book was released on 2022-06-29 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The Routledge Handbook of Events and Sustainability written by Julie Whitfield and published by Taylor & Francis. This book was released on 2024-10-31 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview and systematic guide to the current state of knowledge on events and sustainability. Offering multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. The book starts with an introduction by the editors, defining key concepts and issues, as well as a discussion of the sustainable event debates. Specifically commissioned and carefully selected individual contributions are divided into eight main sections which critically explore the key areas of events and sustainability, providing expert-led insights into timely and relevant topics such as social and cultural responsibility, economic sustainability, environmental sustainability, sustainable events and education, inclusivity, supply side and technology and sustainability. The book concludes with a discussion by the editors of the debates in event sustainability, with a view to identify emerging issues and future research agendas. This handbook will be of pivotal interest to scholars, students and policy-makers working in events, tourism and hospitality management.
Download or read book Marketing Analytics written by Mohammed Nadeem, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-06-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of December 2002, I published my doctoral dissertation on 'The Impact of e- Commerce on Intellectual Property' restricted to copyright from a marketing analytics perspective. At that time, Social Media websites such as Twitter, Facebook, Pinterest, and Instagram were non-existent. As we understand from the World Intellectual Property Organization (WIPO), "Copyright (or author's right) is a legal term used to describe the rights that creators have over their literary and artistic works. Works covered by copyright range from books, music, paintings, sculpture, and films, to computer programs, databases, advertisements, maps, and technical drawings" (WIPO, 2016). Over the past 13 years (2002 to 2015) much has changed in the world of E-Commerce and Intellectual Property with the rise of Social Media particularly in the areas of publishing, music, movies, video games, and broadcasting from a new marketing 'social analytics' perspective. Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity. This year, 2016, we are exploring the future of culture in the digital age: how we create it, how we access it, how we finance it. We are also examining how a balanced and flexible intellectual property system helps ensure that those working in the creative sector and artists themselves are properly paid for their work, so they can keep creating (WIPO, 2016). The science of analysis using data to understand historical patterns with an eye to improving performance and predicting the future. The analysis of digital data refers to information collected in interactive channels (online, mobile, social, etc.). Digital Analytics "has become an integral part of core business strategies and maintaining a competitive edge. Digital data started the Big Data meme as it heralded the onslaught of Volume, Variety and Velocity, opening the door to new types of correlative discovery much wider. Digital Analytics is a moving target of innovation and exploration. That's what makes it fascinating" (DDA, 2016). The American Legislative Exchange Council says that "the Intellectual Property Rights (IPR) are vital to the global economy. IPR make it possible for creators to have exclusive rights to their tangible and intangible inventions, and for companies to brand their products, thus differentiating them from similar goods. Strong IPR protections also incentivize the capital-intensive research responsible for the innovations that allow human beings to live longer, healthier and happier lives. Today - at the precipice of the next industrial age hallmarked by automation, deep-data analytics and Internet-connected devices -is a great time to celebrate the role of IPR in shaping the future" (Thompson, 2016). Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of "consumer-generated intellectual property" (CGIP). A recent research (Berthon, Pitt, Kietzmann & McCarthy, 2015) study addresses the question: "How should firms manage the intellectual property that their customers create?" It explored how CGIP presents important dilemmas for managers and argues that consumers' "intellectual property" should not be leveraged at the expense of their "emotional property." The study integrated these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP." The systematic integrated management of intellectual property (IP) is a recent phenomenon. Today, matters are more complicated, and integrated IP management is required. Integrated management is more than simply establishing a licensing model, or manufacturing a product that incorporates new invention (Al-Aali, & Teece, 2013).
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1979-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Redefining Normal written by Alexis Black and published by . This book was released on 2019-11-09 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up, they didn't believe they had a future. Together, they are building forever. Alexis Black persevered through her mother's death and her father's imprisonment. And after escaping a long and abusive relationship, the college junior promised her foster parents not to date for at least a year. But when she meets an incoming freshman on the first day of their scholarship program, she feels the world melt away, as though it were only the two of them in the room. Justin Black lived in the poorest section of Detroit before his parents surrendered him to the foster care system at the age of nine. But when he grabs the chance for better opportunities by pursuing higher education, he can't help but be drawn to a beautiful third-year student. At first, their past traumas--and their age difference--conspired to complicate their attraction. But the joy each took in the other and eventually conquered those obstacles, and these two survivors journeyed together toward healing. In a stark and wholehearted true story that shares how two individuals on separate paths found each other, Alexis and Justin merge their course into one full of hope and purpose. And hand-in-hand, with a desire to help others, they learned to reject the abusive patterns of their past, thereby intentionally breaking the cycle of generational violence and unhealthy behaviors. Written in an engaging novelistic style, the authors put forward a thoughtful exchange of ideas and personal experiences illustrating how anybody, no matter their backgrounds, can have a life of self-empowerment and joy. Broken down into four sections that cover crucial topics such as "Worthiness" and "Mental Health," this compelling narrative will help any who are learning to love themselves and want to end the line of toxic relationships. Redefining Normal: How Two Foster Kids Beat The Odds and Discovered Healing, Happiness, and Love is a page-turning memoir that will open your eyes to possibilities and dreams. If you like honest tales of triumph, refreshing transparency, and resilient faith in God, then you'll adore Justin and Alexis' inspirational story. This story contains mentions of domestic violence, trauma, sexual assault, and other difficult issues faced on the road to healing. Buy Redefining Normal to claim victory over harmful pasts today!
Download or read book Fulfilling the 21st Century Land Grant Mission written by Stephen M. Gavazzi and published by Trillium. This book was released on 2020 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A collection of essays by current and former leaders of The Ohio State University about the contributions that OSU continues to make as part of its century land-grant mission"--
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Ebony written by and published by . This book was released on 2005-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1969-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Managing Sustainable Tourism written by David L. Edgell Sr and published by Routledge. This book was released on 2016-04-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Since the first edition, there have been many important developments in the field, and this second edition has been revised and updated in the following ways: Updated content to reflect issues and trends, including: impact of the internet, slow tourism, responsible tourism, pro – poor tourism and motivations of the individual tourist New and updated international case studies of successes and failures to reflect current challenges and practices New lecturer and student online resources including PowerPoint slides and practical scenarios. This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and policymakers.
Download or read book Popular Science written by and published by . This book was released on 2004-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2003-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Working Mother written by and published by . This book was released on 2002-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book The Rotarian written by and published by . This book was released on 1992-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Download or read book Marriage in Past Present and Future Tense written by Janet Carsten and published by UCL Press. This book was released on 2021-09-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marriage globally is undergoing profound change, provoking widespread public comment and concern. Through the close ethnographic examination of case studies drawn from Africa, Asia, Europe and North America, Marriage in Past, Present and Future Tense places new and changing forms of marriage in comparative perspective as a transforming and also transformative social institution. In conditions of widespread socio-political inequality and instability, how are the personal, the familial and the political co-produced? How do marriages encapsulate the ways in which memories of past lives, present experience and imaginaries of the future are articulated? Exploring the ways that marriage draws together and distinguishes history and biography, ritual and law, economy and politics in intimate family life, this volume examines how familial and personal relations, and the ethical judgements they enfold, inform and configure social transformation. Contexts that have been partly shaped through civil wars, cold war and colonialism – as well as other forms of violent socio-political rupture – offer especially apt opportunities for tracing the interplay between marriage and politics. But rather than taking intimate family life and gendered practice as simply responsive to wider socio-political forces, this work explores how marriage may also create social change. Contributors consider the ways in which marital practice traverses the domains of politics, economics and religion, while marking a key site where the work of linking and distinguishing those domains is undertaken.
