Download or read book Reel Marketing written by Julia Carcamo and published by Independently Published. This book was released on 2020-08-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge?
Download or read book Secrets of Casino Marketing written by John Romero and published by . This book was released on 1998 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Casino Marketing written by Kathryn Hashimoto and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theories to teach fundamental knowledge in the area before applying the information to the industry. Therefore, the readers accomplish two goals at one sitting. They learn about fundamental marketing practices as well as casino industry applications. Starting with a traditional overview of the industry, the book quickly moves onto strategic planning by combining the input of nine different managers from many different levels of responsibility in a variety of casinos. No other book on the market so thoroughly explores the uncontrollable environments that dictate how our product, price, place, and promotions should change in casino marketing.
Download or read book Career Opportunities in Casinos and Casino Hotels written by Shelly Field and published by Infobase Publishing. This book was released on 2009 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
Download or read book Casino Operations Management written by Jim Kilby and published by Wiley. This book was released on 2006-06-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete guidance to the ins and outs of gaming operations Management personnel need a thorough understanding of the business side of the casino industry to ensure profits???and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino. Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations. This updated edition features detailed coverage of: Current high-roller marketing tactics and their effect on profitability The effect of popular money management systems on casino profits The initial development process of an Indian casino Studies designed to identify the patronage motives of gamblers, including those of riverboat customers Slot club design: player rating issues, point accumulation schemes, and more Principles of casino floor design: managing table game and slot location Studies designed to measure the profit contribution of popular slot promotions Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gambling 102 written by Michael Shackleford and published by . This book was released on 2019-12-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This top-level book of strategies for the most popular casino games was written by one of the best-known gambling experts in the world.
Download or read book Casino Marketing written by John Romero and published by John Romero Direct Marketing. This book was released on 1985 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Strategic Casino Host written by Jackie Parker and published by . This book was released on 2018-09-27 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: (You can find this book in Kindle as well) This book is written for new Casino Hosts to explore the depth and breadth of your role, and for experienced Casino Hosts to take your game to the next level and prepare for the future. If you are a manager, this book may express ideas that you take for granted, and that you can use in coaching your team. This book includes advice from Hosts, Player Development Executives, and Management. They have shared their ideas generously because they have a passion for this profession! H - Happy to Help O - Organized S - Strategic T - Thoughtful In Happy to Help, we explore what it means to Help the guest while meeting the financial demands of the Casino. And we explore the need to be Happy to Help because you will burn out if you don't have a genuine passion for the role. In Organized, we talk about techniques to manage your day because the role of being a Host is so detail oriented and demanding. In Strategic, we describe how the organized Host will take pro-active steps to meet their Goals, also referred to as KPI's. In Thoughtful, we talk both about how to be thoughtful with your guests, which means using your Emotional Intelligence, but also being thoughtful about your role and how to stay out of trouble. In the Final Chapter, we discuss how to plan for your next career move. You might want to stay as a Host, move into Management, or build out your personal guest list and brand yourself as a Player Development Executive. Contact [email protected] to buy multiple copies with a purchase order and for discount pricing.
Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Download or read book Chopsticks and Gambling written by Desmond Lam and published by Routledge. This book was released on 2017-07-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese are known throughout the world as avid gamblers with a long history of participation in games of chance. Historians have documented wagering on such games as far back as the early Chinese dynasties. Despite measures by ancient Chinese rulers to contain gambling, it proliferated, and Chinese games have evolved and multiplied since then. Desmond Lam provides a unique look into the little-known world of Chinese gambling from historical, cultural, psychological, and social perspectives.Chinese gamblers regularly patronize casinos in the United States, Canada, and Australia. The recent expansion of gambling in East Asia has attracted much global media attention. Macau, the only place in China where casino gambling is now legal, easily surpasses Las Vegas as the world's largest casino gaming market. Each year, Chinese from mainland China, Hong Kong, and Taiwan account for almost 90 percent of visitors to Macau.The expansion of the Chinese gambling industry has brought about much harm to Chinese communities, despite all of the development it has also stimulated. This book is the first to examine the beliefs, motivations, attitudes, and behaviors of Chinese gamblers, and will be of interest to students of history and sociology, as well as those studying the history and culture of China.
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Download or read book Casino Marketing written by Nick Gullo and published by . This book was released on 1982 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Powerful Profits from Blackjack written by Victor H. Royer and published by Lyle Stuart. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first instalment in the Powerful Profits From... gambling series provides a step-by-step guide to understanding the modern world of casino blackjack, providing information on navigating recent innovations in the game such as the use of shuffling machines, side bets and rule changes. Royer reveals the inner working of the game, the various ploys used by the casinos as well as various methods of play. Now everyone can learn to beat the casinos at their own game.
Download or read book Casino Marketing Guidebook written by Gertude Walbrecht and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Download or read book Secrets Of Casino Marketing written by Carissa Kuakini and published by . This book was released on 2021-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves freebies and casinos know the fact all too well. They come with reward schemes and offers that you cannot ignore, from time and time, and engage potential customers with these efforts. We live in a world that is fiercely competitive, and the only way to survive the competition is to beat your opponents with a winning margin that looks challenging to bridge. In this book, you will discover a compilation of the author's columns from "Indian Gaming" magazine, and contains marketing ideas and strategies for casinos looking to increase the effectiveness and profitability of their entertainment offerings. And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!
Download or read book Roll the Bones written by David Schwartz and published by . This book was released on 2013-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roll the Bones tells the story of gambling: where it came from, how it has changed, and where it is now. This is the new Casino Edition. which updates and expands the global history of gambling to include a greater focus on casinos, from their development in European spas to their growth in Reno and Las Vegas. New material chronicles in greater depth the development of casino resorts on the Las Vegas Strip and their spread throughout the United States. A new chapter better places Atlantic City's casinos into their correct context, and new material accounts for the rise of casinos in Asia and online gaming. From the first modern casino in Venice (1638), casinos have grown incredibly. During the 18th and 19th century, a series of European spa towns, culminating in Monte Carlo, hosted casinos. In the United States, during those same years, gambling developed both in illegal urban gambling halls and in the wide-open saloons of the western frontier. Those two strands of American gambling came together in Nevada's legal casinos, whose current regime dates from 1931. Developing with a healthy assist from elements affiliated with organized crime, these casinos eventually outgrew their rough-hewn routes, becoming sun-drenched pleasure palaces along the Las Vegas Strip. With Nevada casinos proving successful, other states, beginning with New Jersey in 1976, rolled the dice. From there, casinos have come to America's tribal lands, rivers, and urban centers. In the last decade, gambling has moved online, while Asia--with multi-billion dollar projects in Macau and Singapore--has become a new casino frontier. Reading Roll the Bones, you'll get a better appreciation for how long casinos and gambling have been with us--and what they mean to us today.
