Download or read book Principles of Casino Marketing written by Anthony F. Lucas and published by . This book was released on 2008-01-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Casino Management in Integrated Resorts written by Desmond Lam and published by Routledge. This book was released on 2019-06-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation. In the new integrated casino model, casinos play an important role not only in revenue generation but in supporting the other amenities in the resort, including bars, restaurants, hotels and theme parks. This book brings readers up to speed with the challenges of managing a casino within this rapidly expanding gaming–leisure–tourism industry. It covers a range of essential topics, such as the basic psychology of casino gaming, the role and history of casinos within an integrated resort, staffing, floor design, table and slot game management, control and security, marketing and social impact. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will be an essential introductory yet comprehensive resource for all those undertaking casino management courses.
Download or read book Case Studies In Japanese Management written by Parissa Haghirian and published by World Scientific Publishing Company. This book was released on 2011-09-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to emphasize key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making.Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis.The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting.The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.
Download or read book The Magic Circle Principles of Gaming Simulation written by Jan H.G. Klabbers and published by BRILL. This book was released on 2009-01-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this unique book is to outline the core of game science by presenting principles underlying the design and use of games and simulations. Game science covers three levels of discourse: the philosophy of science level, the science level, and the application or practical level. The framework presented will help to grasp the interplay between forms of knowledge and knowledge content, interplay that evolves through the action of the players.
Download or read book Application of Gaming in New Media Marketing written by Mishra, Pratika and published by IGI Global. This book was released on 2018-09-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2017-09-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Download or read book Challenging Corporate Social Responsibility written by Jessalynn R. Strauss and published by Routledge. This book was released on 2015-05-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Download or read book The International Simulation Gaming Research Yearbook written by Danny Saunders and published by Routledge. This book was released on 2012-10-12 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth volume in the "Simulation and Gaming Research Yearbook" series brings together topical and authoritative contributions from international professionals involved in the use of games and simulations. There are examples drawn from a wide range of countries.
Download or read book The Analytic Hospitality Executive written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Download or read book Digital Sport for Performance Enhancement and Competitive Evolution Intelligent Gaming Technologies written by Pope, Nigel and published by IGI Global. This book was released on 2009-05-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Download or read book EJEG Volume 8 Issue 2 written by and published by Academic Conferences Limited. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Sales Management Handbook and Cases written by Linda Orr and published by Routledge. This book was released on 2012-04-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge. The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software.
Download or read book Casino Gaming in the United States written by Thomas R. Mirkovich and published by Scarecrow Press. This book was released on 1997 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overviews the casino industry and its affects on economy and society, and points the way toward print resources and organizations. Lists state information sources, regulatory agencies, and Indian gaming sites by state, related companies and associations, periodicals, and experts in the field, and offers an annotated bibliography of some 900 key references for books, articles, and government publications written from 1985 through 1994. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book Games and Gamification in Market Research written by Betty Adamou and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.
Download or read book Community Destination Management in Developing Economies written by Kaye Chon Sung and published by Routledge. This book was released on 2006-05-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future
Download or read book Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship written by Carmo Farinha, Luís M. and published by IGI Global. This book was released on 2015-04-30 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
