Download or read book CASIE Glossary of Internet Advertising Terms and Interactive Media Measurement Guidelines written by and published by . This book was released on 1997 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CASIE Glossary of Internet Advertising Terms written by Robin Webster and published by . This book was released on 2000-01-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Promotion and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Download or read book Web Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
Download or read book The Internet Audience written by Fernando Bermejo and published by Peter Lang. This book was released on 2007 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1998-06 with total page 2180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adweek written by and published by . This book was released on 1997 with total page 1066 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.
Download or read book Mediaweek written by and published by . This book was released on 1997 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agency written by and published by . This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Just a Click Away written by Barbara K. Kaye and published by Addison-Wesley Longman. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines online advertising its robust past, amazing present, and likely future directions. From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.
Download or read book New Rider s Official World Wide Web Yellow Pages written by Marcia Layton and published by New Riders Publishing. This book was released on 1998 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into categories, and set up with an easy-to-use A-to-Z tab format, this book is the definitive guide to what's on the Internet. With thousands of site listings, including FTP, Gopher, newsgroup and mailing list sites, New Rider's Official World Wide Web Yellow Pages, is the must have reference for any using the Internet. More esoteric subjects include paranormal phenomena and the rich and famous. A section called Related sites at the end of each category lists additional FTP, Gopher, Web sites, and Newsgroups that might be of interest to the reader. Features include: -- The most up-to-date site listings and descriptions to ensure the user has accurate listings to what's on the Internet -- Editor's Choice sidebars provides a quick glance at the top sites in each category. -- Informational sidebars cover useful information about Browsers, provide helpful surfing tips and define terms for the new and intermediate user.
Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Download or read book Registries for Evaluating Patient Outcomes written by Agency for Healthcare Research and Quality/AHRQ and published by Government Printing Office. This book was released on 2014-04-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This User’s Guide is intended to support the design, implementation, analysis, interpretation, and quality evaluation of registries created to increase understanding of patient outcomes. For the purposes of this guide, a patient registry is an organized system that uses observational study methods to collect uniform data (clinical and other) to evaluate specified outcomes for a population defined by a particular disease, condition, or exposure, and that serves one or more predetermined scientific, clinical, or policy purposes. A registry database is a file (or files) derived from the registry. Although registries can serve many purposes, this guide focuses on registries created for one or more of the following purposes: to describe the natural history of disease, to determine clinical effectiveness or cost-effectiveness of health care products and services, to measure or monitor safety and harm, and/or to measure quality of care. Registries are classified according to how their populations are defined. For example, product registries include patients who have been exposed to biopharmaceutical products or medical devices. Health services registries consist of patients who have had a common procedure, clinical encounter, or hospitalization. Disease or condition registries are defined by patients having the same diagnosis, such as cystic fibrosis or heart failure. The User’s Guide was created by researchers affiliated with AHRQ’s Effective Health Care Program, particularly those who participated in AHRQ’s DEcIDE (Developing Evidence to Inform Decisions About Effectiveness) program. Chapters were subject to multiple internal and external independent reviews.
Download or read book Digital Media Youth and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Download or read book Culturally Inclusive Instructional Design written by Charlotte Gunawardena and published by Routledge. This book was released on 2018-07-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 2019 OUTSTANDING BOOK AWARD FROM AECT'S DIVISION OF DISTANCE EDUCATION! As online courses and digital learning enable more people from more places to learn together, it is crucial for instructional design to incorporate diverse cultural perspectives. Culturally Inclusive Instructional Design provides a framework for thinking about culture in digital learning, offering insight into how to build inclusive online communities that encourage reflection and growth, regardless of content domain. Chapters cover the foundation, components, and implementation of the authors’ Wisdom Communities (WisCom) framework, which enables learners from global backgrounds to experience long-lasting, transformative learning through real-world problem-solving. This book is a timely, resourceful guide to building truly collaborative, inquiry-based online learning experiences.
Download or read book Do it Wrong Quickly written by Mike Moran and published by . This book was released on 2008 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.
Download or read book Transcript Proceedings written by and published by . This book was released on 1996 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
