Download or read book Cases in Rural Marketing An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.

Download or read book Cases In Rural Marketing An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2010 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.

Download or read book Cases In Rural Marketing written by C. S. G. Krishnamacharyulu and published by . This book was released on 2003-02-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book RURAL MARKETING STRATEGIES The Role of Micro Finance With Special reference to HUL Shakti written by DR.V.BHARGAVI REDDY and published by Lulu.com. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Rural Marketing mix with Respect to Essential Commodities in Ahmednagar District written by Nitin Raghunath Zaware and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rural Marketing written by C. Rajendra Kumar and published by . This book was released on 2006-01-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Presents An Integrated Approach To Rural-Marketing For Reaping The Results From The Past Experience And Knitting Ideas Towards The Future, In The Light Of Emerging Changes In Concepts Approaches Of Rural Marketing.

Download or read book Applied Markets written by and published by Excel Books India. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Case Studies in Strategic Management A Practical Approach written by Sanjay Mohapatra and published by Pearson Education India. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Case Studies in Marketing written by Kanwal Nayan Kapil and published by Pearson Education India. This book was released on 2011 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Case Studies in Management written by Kulkarni J. A. and published by Pearson Education India. This book was released on 2011 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Rural Marketing Book Text Practice With Cd written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.

Download or read book Agriculture Innovation Systems in Asia written by Lakhwinder Singh and published by Taylor & Francis. This book was released on 2019-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at agricultural systems and rural economies in Asia through the prism of alternative innovation systems, alternative public policy and institutional changes. The massive shifts within the agricultural economy in Asia, geared towards increasing production, has had a direct effect on the livelihood of a large mass of people in rural societies, causing financial and social distress. This book explores a wide range of solutions, such as the role of education, improving technical skills and human capital, along with interactive learning in R&D, harnessing ICTs and institutional innovations, to see how these problems can be alleviated. The volume looks at how these methods can help formulate alternative ways to build sustainable and inclusive agricultural societies, ensure food security, sustainable growth and agricultural productivity. This book, rich in theoretical and empirical matter, will be useful for academics and researchers interested in agricultural innovation, development studies and agricultural economics. It will also be of interest to policymakers and thinktanks working towards inclusive social development and sustainability in Asia and the Indian subcontinent.

Download or read book Institutional Innovations in the Delivery of Farm Services in India written by Sukhpal Singh and published by Springer. This book was released on 2017-09-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies in three Indian states: Punjab, Bihar and Uttar Pradesh. The services discussed include custom rental of farm machinery and equipment, franchising for backward and forward linkage for farmers and the supermarkets for delivery of farm inputs, and extension services. The book examines agro-input and service delivery business models as institutional innovations for inclusive and effective delivery of such services in the small farmer context, based on primary data from the agencies designing and implementing such models and the farmers who make use of these inputs and services. Further, it identifies major issues and challenges in the delivery of farm inputs and services across regions and types of farmers and examines possible policy and enabling provisions to promote cost-effective and high-quality agro-input delivery channels.

Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu