Download or read book Cases in Public and Nonprofit Marketing Readings in Public and Nonprofit Marketing Teaching Notes written by Christopher H. Lovelock and published by . This book was released on 1978 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Public and Nonprofit Marketing written by Christopher H. Lovelock and published by Scientific Press, Incorporated. This book was released on 1978 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1990-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1984 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases in Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1977 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases in Public and Nonprofit Marketing written by Christopher Lovelock and published by . This book was released on 1977-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Download or read book Marketing in Healthcare Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
Download or read book Nonbusiness Marketing Cases written by and published by . This book was released on 1975 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Markstrat written by Jean-Claude Larréché and published by Course Technology. This book was released on 1977 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1989 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public and Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1989-01-01 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Examining the Impact of Industry 4 0 on Academic Libraries written by Josiline Phiri Chigwada and published by Emerald Group Publishing. This book was released on 2021-01-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the rapid acceleration of industry 4.0, it is more important than ever to understand the impact of technological revolutions on the academic library. This edited collection showcases the effects on how libraries function, manage processes and continue to deliver products and services on a day to day basis.
Download or read book Public and Nonprofit Marketing Comes of Age written by Christopher H. Lovelock and published by . This book was released on 1978 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1996 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
