Download or read book Case Studies on Marketing in the Indian Context written by Kisholoy Roy and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Studies in Marketing written by R. Srinivasan and published by . This book was released on 2003-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CASE STUDIES IN MARKETING SEVENTH EDITION written by SRINIVASAN, R. and published by PHI Learning Pvt. Ltd.. This book was released on 2018-09-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
Download or read book CASE STUDIES ON MARKETING IN THE INDIAN CONTEXT written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Studies In Marketing The Indian Context 4Th Ed written by R. Srinivasan and published by PHI Learning Pvt. Ltd.. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Studies in Marketing written by R. Srinivasan and published by PHI Learning Pvt. Ltd.. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SERVICES MARKETING written by R. SRINIVASAN and published by PHI Learning Pvt. Ltd.. This book was released on 2014-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
Download or read book Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Download or read book Case Studies in Marketing written by Kanwal Nayan Kapil and published by Pearson Education India. This book was released on 2011 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Tapan K. Panda and published by . This book was released on 2009-09 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book INTERNATIONAL MARKETING Fourth Edition written by SRINIVASAN, R. and published by PHI Learning Pvt. Ltd.. This book was released on 2016-04-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.
Download or read book Case Studies in Consumer Behaviour 1e written by Ivey Kumar and published by Pearson Education India. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges. This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged.
Download or read book Case Studies in Management The Indian Context written by Amit Agarwal and published by Misha Books. This book was released on 2018-12-21 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to grab readers attention on how case method help to do problem solving and diagnostic skills for business student, individual and society. If students are encouraged to use their own initiative through groundwork assignments and class discussion, they are better placed to transfer decision–making and problem solving skills into the workplace. Gradually the primary objective of this book is to help the reader ‘put theory into practice’. This book is segmented in 5 section covering all important concept related to management and commerce, cases are ideally suited to business studies, finance, accounting, marketing, economic, bureaucracy in banks, banking and operation management course which offer practical computing skills as an integral part of the course syllabus. Managing critical scenarios in business is the real challenge that classrooms cannot go in depth with. However, understanding administrative challenges in virtual environment gives an edge to the reciprocator in reality. Right from the CEO to the manager, everyone is focused on dealing with situations that involve risks or taking risks to convert them into opportunities. It is therefore necessary to understand how different real life situations can arise and what possible decision could be to handle them. Sometimes there are no alternatives in front of a manager so he/she looks toward the team mates and out of the many choices he/she makes one. The one decision that changes the whole direction of the task. Hence, this book as a beginning step to the budding managers or entrepreneurs, belonging to business families or seek to move ahead in business or transform, presents several cases that provide a wide developmental array to the business education. The content of the book is in eloquent manner and attempt has been made to maintain easy understanding of the caselets.
Download or read book STRATEGIC MANAGEMENT written by R. SRINIVASAN and published by PHI Learning Pvt. Ltd.. This book was released on 2014-10-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated Fifth Edition gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by seven case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. The case studies will be of immense help to the budding managers as well as provide them with the requisite practical orientation for understanding the strategic management issues. The inclusion of the concepts, theory and case studies in a single, compact volume is the main feature of the book, which makes the subject easier to understand and learn. Intended primarily as a textbook for postgraduate students of management and commerce, this book is of immense help to all those attending management development and executive development programmes. New to This Edition • A brief section on ‘Government Initiatives’ is added in Chapter 4. • Section on ‘CSR activities mandated by the Government of India’, have been incorporated in Chapter 5. • A new case study on Indian Airline has been introduced. • All case studies of the previous edition have been updated with latest company information and development.
Download or read book Case Study in Marketing written by and published by Nirali Prakashan. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
