Download or read book Career Building Through Using Search Engine Optimization Techniques written by Anastasia Suen and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization.

Download or read book Career Building Through Using Digital Publishing Tools written by Rebecca T. Klein and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printed books are becoming less common as digital publishing grows and continues to be popular. People are getting more of their information online through blogs, news sites, and social networking resources. In this comprehensive volume, readers can learn how to harness the popularity of digital publishing and turn it into a career. It includes some Quick Tip and Closer Look sidebars throughout for fast reference, covering copyright ownership, creating a resume, success stories of famous bloggers, staying safe online, and more.

Download or read book Career Building Through Using Digital Story Tools written by Jason Glaser and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: A person who understands how to communicate a story or idea through digital media has a very valuable skill in many employers' eyes. Ad companies, film production studios, game designers, and publishers constantly wrestle with ways to appeal to a Web-savvy audience. Understanding the nature of modern storytelling can make young people well equipped for a future career. Readers learn how they can start developing digital storytelling skills now, as a satisfying creative hobby and interest, and how they can use this knowledge to later break into a variety of fields, including journalism, marketing and publicity, playwriting or screenwriting, computer programming, Web development, and more.

Download or read book Career Building Through Using Multimedia Art and Animation Tools written by Jason Glaser and published by The Rosen Publishing Group, Inc. This book was released on 2013-12-15 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly creative, detail-oriented young people who enjoy visual media may find a satisfying career in multimedia art and animation. Multimedia artists create animation, special effects, and other visual images for a variety of media, including movies, video games, advertising, and the Web. This title discusses the opportunities available to aspiring multimedia creators and the tools of the trade they can begin learning now as a hobby. Readers get helpful advice on developing a body of artistic work and creating a quality portfolio that will help them reach their long-term goals.

Download or read book Powering Up a Career in Software Development and Programming written by Daniel E. Harmon and published by The Rosen Publishing Group, Inc. This book was released on 2015-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software developers and programmers are vital players in the realm of computers and information technology, building the programs and systems that drive much of what people do in today’s tech-intensive world. Whatever their role and work environment, software technologists are engaged in highly rewarding work in terms of both income and contributions to society. This guide introduces readers to some of the fascinating opportunities available in this cutting-edge field, outlining the skills and training necessary to become a top-notch software developer or programmer.

Download or read book Getting Paid to Moderate Websites written by Carla Mooney and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the popularity of user-created content and its instant posts that can go around the world in seconds, more content has made it to the public than ever before. Some of this content however, such as someone being murdered or someone being taken advantage of or exploited against their will, should be censored for a number of reasons including protecting the rights of victims. The role of moderator has become crucial in gatekeeping messages that are harmful or illegal. This comprehensive guide explains the importance of this field, necessary skills and education, which types of businesses are hiring and why, and the different applications of this essential role.

Download or read book Building Job Sites with Joomla written by Santonu Kumar Dhar and published by Packt Publishing Ltd. This book was released on 2010-09-21 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Joomla! is a content management system that helps both novice users and expert developers to create powerful websites. Joomla! has extensions for construcing job sites; web sites for handling employment and careers. It can take hours to build even an elementary job site but imagine yourself building a job site such as Monster, CareerBuilder, a niche job listing such as TechCrunch or your own company job site within few minutes and with minimal development efforts. Building job sites with Joomla! shows you how to create your own job site with Joomla! with the Jobs! Pro extension. From the basic installation and configuration, you will see all the steps required to assemble a working job site in next to no time. This book is a step-by-step tutorial for creating a job site using Joomla!. First you will set up a server environment to install Joomla! 1.5 and Jobs!. Next you will learn how you can use Jobs! configuration settings to control the components of your job site such as adding companies, adding social bookmarking buttons, enabling the users to post their resume online and so on. You will learn to easily manage your site using the Jobs! control panel. This will be followed by using job site template to quickly create a job site and simultaneously test the site you have created. Next you will learn how to speed up the communication between employers and the jobseekers using e-mail templates. You can also entirely control user registration system from Jobs! Pro admin panel. You will also learn to add and manage job types, job categories, and applications to keep your database organized and to keep track of the application status. You will also learn to add a jobseeker or an employer and to manage resume fields. Then you will configure credit systems to charge an amount of money to users according to the specific service provided. By the end of this book you will learn to professionally optimize your Joomla! Job site for search engines and look at list of words that need to be avoided in the URLs. A practical stepwise tutorial to build your professional website using Joomla!

Download or read book Hire With Your Head written by Lou Adler and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! "We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works." -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC "Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results." -John Ganley, Vice President and Chief Talent Officer, Quest Software "Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry." -Dan Hilbert, Recruiting Manager, Valero Energy Corporation "Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products." -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System

Download or read book Search Engine Optimization SEO written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Download or read book Professional Search Engine Optimization with ASP NET written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-09-04 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels. Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. What you will learn from this book Understand the criteria that influence search engine rankings Create keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NET Use HTTP Headers to properly indicate the status of web documents Create optimized content and cope with duplicate content effectively Avoid being the victim of black hat SEO techniques Understand and implement geo-targeting and cloaking Use site maps effectively—for users as well as search engines SEO enhancements that can easily be applied to an existing web site Build a search engine–friendly e-commerce catalog Who this book is for This book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing. Enhance Your Knowledge Advance Your Career Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2013-03-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Download or read book Building Your Career with SEO as a Female written by Sandra W Parker and published by Independently Published. This book was released on 2023-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A KMPG study found that 75% women have experienced feelings of inadequacy and self-doubt at certain points in their careers. Here's another hard truth: SEO is a male-dominated industry. A 2020 survey highlighted the gender gap in SEO, where men outnumber women by 2-to-1. But times are changing. We're seeing more women breaking the glass ceiling, finding their voices, creating a seat at the table, and stirring up changes everywhere. But how do you go about overcoming the negative voice in your head and gender-related career barriers at the same time? If you are planning to shape or shift your career, you would be trying to get all kind of good advice. If you ask me which is the best career opportunity for women, I would be a bit skeptical. Now a days opportunities are in many fields like programming, fashion design, digital marketing jobs, management, teaching etc. Considering a different kind of responsibilities in the family and her special interests, I bring you with one better and suitable career opportunity tailored especially for the flexible work needs of a woman. According to the latest survey, SEO is one of the fastest growing sectors in India and the Asian Continent. Each and every business is increasing its digital marketing budget by a substantial amount each year. That's the reason women are showing tremendous interest in SEO. The book shows .Reasons SEO is a good career for woman .how to make progress in SEO .lessons from women leaders' that inspire your professional path .Career to choose in SEO

Download or read book Getting a Coding Job For Dummies written by Nikhil Abraham and published by John Wiley & Sons. This book was released on 2015-08-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your friendly guide to getting a job in coding Getting a Coding Job For Dummies explains how a coder works in (or out of) an organization, the key skills any job requires, the basics of the technologies a coding pro will encounter, and how to find formal or informal ways to build your skills. Plus, it paints a picture of the world a coder lives in, outlines how to build a resume to land a coding job, and so much more. Coding is one of the most in-demand skills in today's job market, yet there seems to be an ongoing deficit of candidates qualified to take these jobs. Getting a Coding Job For Dummies provides a road map for students, post-grads, career switchers, and anyone else interested in starting a career in coding. Inside this friendly guide, you'll find the steps needed to learn the hard and soft skills of coding—and the world of programming at large. Along the way, you'll set a clear career path based on your goals and discover the resources that can best help you build your coding skills to make you a suitable job candidate. Covers the breadth of job opportunities as a coder Includes tips on educational resources for coders and ways to build a positive reputation Shows you how to research potential employers and impress interviewers Offers access to online video, articles, and sample resume templates If you're interested in pursuing a job in coding, but don't know the best way to get there, Getting a Coding Job For Dummies is your compass!

Download or read book DIY SEO Internet Marketing Guide written by Darren Varndell and published by EZWebsitePromotion.com. This book was released on 2013-12-07 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this SEO book is to help those that wish to create an online presence, or start trading on the Internet, or even those with an established website, but lack the internet marketing resources usually only available to larger businesses and organizations. With over 20 years experience, much of which directly connected to the creation, setting-up and marketing of websites and Internet related businesses,. our desire, via the EZ Website Promotion series of SEO books, is to pass on the required knowledge to create a successful online business themselves, without the need for our readers to spend the next five years studying at college to learn new skills by providing easy to read step-by-step guides that will help you navigate the immense world of Internet marketing and be successful online. Topics covered in DIY SEO & Internet Marketing Guide, presented in an easy to understand format to suit professionals and beginners alike, include; CREATE A SUCCESSFUL ONLINE BUSINESS CREATING A WEBSITE KEYWORD RESEARCH FREE & PAID INTERNET MARKETING WEB PAGE SEO MADE EASY VIDEO OPTIMIZATION SOCIAL MEDIA MARKETING OFF-PAGE OPTIMIZATION ADVANCED OPTIMIZATION TIPS OVERALL WEBSITE OPTIMIZATION SEO MARKETING IN THE FUTURE TOP 10 SEO TIPS SEO GLOSSARY OF TERMS Packed with time saving, and money making, SEO tips and tricks to help YOU achieve internet success for yourself or your business.

Download or read book Talent Tectonics written by Steven T. Hunt and published by John Wiley & Sons. This book was released on 2022-08-31 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to attract, retain, develop, and engage people for a changing world of work Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics: Navigating Global Workforce Shifts, Building Resilient Organizations, and Reimagining the Employee Experience, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. In the book, you’ll find insights from the perspective of a person who has worked with thousands of companies around the globe using technology to build effective workforces. The book explores how business strategy, organizational psychology, and work technology interact to create nimble companies. The book discusses the future, but its focus is on the present, identifying things companies can do now to attract critical talent and create resilient organizations including: How to manage different types of employee experiences to create engaged and adaptable workforces How technology can enable large organizations to act more like small, agile, entrepreneurial companies. Rethinking employee recruitment, development, and engagement to create supportive, inclusive, and resilient organizational cultures Perfect for human resources professionals, employee experience managers, and business leaders responsible for building effective workforces, Talent Tectonics belongs in the libraries of every leader, employee, and professional invested in ensuring that their organization can attract, retain, and develop the talent needed to achieve its strategic goals.

Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.