Download or read book Car Marques written by Simon Heptinstall and published by Motorbooks. This book was released on 2018-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
Download or read book Car Marques written by Simon Heptinstall and published by . This book was released on 2018 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Car Marques is a unique visual compendium of over 90 automobile logos and emblems. The book is arranged alphabetically and provides a detailed profile of each logo. Annotated diagrams highlight specific design details and reveal hidden symbolism. Includes color swatches with CMYK values and hexadecimal codes. Visual timelines show the evolution of selected logos from their origins to today. An invaluable resource and a perfect gift for car enthusiasts collectors designers and readers interested in the automotive industry.
Download or read book Automobile Quarterly s Great Cars Grand Marques written by Beverly Rae Kimes and published by . This book was released on 1981 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Car Emblems written by Giles Chapman and published by Chartwell. This book was released on 2015-10-12 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published 2005 by Merrell Publishers Limited."--Colophon.
Download or read book The Car Show written by Nicolae Sfetcu and published by Nicolae Sfetcu. This book was released on 2014-04-27 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book details the most interesting and important characteristics of the automobiles, car maintenance, styling features, car body style, the standard classification of the cars, an history of the automobiles, introduction in the automotive industry, and the traffic code, rules and signs. An automobile, usually called a car (an old word for carriage) or a truck, is a wheeled vehicle that carries its own engine. Older terms include horseless carriage and motor car, with “motor” referring to what is now usually called the engine. It has seats for the driver and, almost without exception, for at least one passenger. The automobile was hailed as an environmental improvement over horses when it was first introduced. Before its introduction, in New York City, over 10,000 tons of manure had to be removed from the streets daily. However, in 2006 the automobile is one of the primary sources of worldwide air pollution and cause of substantial noise and health effects.
Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Car written by DK and published by Penguin. This book was released on 2011-05-02 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first motor cars and classic cars to today's supercars and Formula 1, this is the ultimate book about the history of the car. Packed with stunning photography, and featuring more than 2,000 cars, Car shows you how cars have evolved around the world over the the last 130 years, and their impact on society as objects of curiosity, symbols of status and luxury, and items of necessity. Extensive catalogues showcase the most important marques and models, organized in categories such as sports cars, convertibles, and city compacts. The book also features virtual photographic tours of some of the most iconic cars from each era such as the Rolls Royce Silver Ghost, Ford Model T, Lamborghini Countach, and Ferrari F40, while cross-sections of key engines explore the driving force behind them. Lavishly illustrated feature spreads detail the stories of the men, machines, and magic that helped create the car world's most famous marques and made brands such as Porsche, Mercedes-Benz, Aston Martin, and Cadillac household names. If you love cars, then you'll love Car. It is simply a must-have title for all car enthusiasts.
Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Download or read book Consumer Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers' understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. - Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD - Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing - Chapters review the different viewpoints on consumer research methods and statistics for NPD
Download or read book Encyclopedia of Contemporary German Culture written by John Sandford and published by Routledge. This book was released on 2013-04-03 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 1,100 entries written by an international group of over 150 contributors, the Encyclopedia of Contemporary German Culture brings together myriad strands of social, political and cultural life in the post-1945 German-speaking world. With a unique structure and format, an inclusive treatment of the concept of culture, and coverage of East, West and post-unification Germany, as well as Austria and Switzerland, the Encyclopedia of Contemporary German Culture is the first reference work of its kind. Containing longer overviews of up to 2,000 words, as well as shorter factual entries, cross-referencing to other relevant articles, useful further reading suggestions and extensive indexing, this highly useable volume provides the scholar, teacher, student or non-specialist with an astonishing breadth and depth of information.
Download or read book Consumer Preferences And Satisfaction Levels Towards Luxury Cars written by Dr.M.s.Narasimhamdr. G. Rama krishna and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building Brands Directly written by Stewart Pearson and published by Springer. This book was released on 2016-07-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Download or read book Classic Car Gallery written by Lance Cole and published by Pen and Sword Transport. This book was released on 2021-01-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a classic car photography book packed with an eclectic mix of automotive images, Lance Cole (author of the Classic Car Adventure) presents a stunning collection of photographs of old cars of all marques and types captured in many locations. Across Allards to Bugattis, Citroëns DKWs, Porsches, Saabs, Triumphs, Voisins, VWs, and a potpourri of well-known classics, the author has journeyed far and wide to create a wonderful diary of classic car moments amid the great enthusiasm for nostalgia on wheels. A mix of cars, people, portraits, action and atmosphere all blend in to a colorful journey across the classic car world in a diverse blend of marques and eras. 250 color and black and white images populate an odyssey across a landscape of cars in an interesting format that pitches multimillion pound cars alongside more humble names. Seen on the move and static, Lance Cole’s photographs capture the essence of metal sculpture, light falling upon paint and form, and the design hallmarks of old cars prior to the age of digital design authoritarianism when so many cars look similar. If you love old metal, patina, paint, leather, and enthusiasm, all captured across vintage, veteran, classic and modern classic metal, then Classic Car Gallery is a rare memento of the cars of yesteryear seen in the celebration of their today.
Download or read book Car Manufacturers of the World written by and published by . This book was released on 1995 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Design Cars Like a Pro written by Tony Lewin and published by Motorbooks International. This book was released on 2010-11-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.
Download or read book The World s Greatest Brands written by Nick Kochan and published by Springer. This book was released on 1996-11-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
