Download or read book Capturing minds Understanding the attention economy written by Dr. Asma Asfour and published by Asma Asfour. This book was released on 2024-05-29 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, where we are bombarded with information from all sides, attention has become a precious commodity. This book "Capturing minds: Understanding the attention economy" explores the intricacies of the attention economics and sheds light on how our attention is captured, traded, and sometimes even exploited in today's hyper-connected world. Chapter 1 defines the concept of attention economics and explores its importance in various disciplines. From a psychological perspective, attention is analyzed as a cognitive mechanism that is crucial for perception and decision-making. From an economic perspective, attention is viewed as a scarce resource with its own opportunity costs and markets. From a sociological perspective, attention reflects changing cultural norms and social behavior. Media and communication studies offer insights into the capture and filtering of attention and the resulting effects on individuals and societies. The following chapters explore the psychology of attention, the impact of technology on attention in the digital age, and the role of attention as a currency. Strategies for capturing attention, both for individuals and organizations, are discussed in Chapter 5, offering practical tips and research-based insights. Chapter 6 looks at the crucial relationship between attention and wellbeing. It explores how the constant connectivity fueled by the internet and social media impacts stress, anxiety, and overall mental health. The chapter also offers strategies for cultivating mindfulness and regaining control over attention, which is crucial in an age characterized by digital distractions and information overload.
Download or read book The Attention Economy written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought provoking -Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message" -Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.
Download or read book Dear Millennials Gen Z s Never Let the Clutter Rats Nibble on Your Cheese You Have the New SUPERPOWERS written by Nesha Jenkins-Tate MS PhD and published by Balboa Press. This book was released on 2024-06-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your life’s Purpose? What is your Calling? What are your exceptional natural gifts and talents? And how can you set goals to help you maintain focus and balance? Dr. Nesha Jenkins-Tate helps us find answers to each of those questions and more. This book, her third, is both spiritual and practical, offering an empowering framework with engaging tools for personal growth and for building a greater capacity for resilience. It can show you how, with self-awareness, a growth mindset, and a commitment to yourself, you can identify and serve your Higher Purpose— while also doing the work to reclaim your higher superpowers. In this era of so much polarization and artificiality, authenticity is a rare commodity-- so the author dares you to reclaim your wholeness and to build authentic connections as you serve your Purpose. If you simply want to read this book, you probably can do that within a few days. But this is the kind of book that many people will not only want to read, but also want to reference over the course of a lifetime.
Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Download or read book The Attention Economy written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2001-04-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising. Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
Download or read book The Art of Small Business Social Media written by Peg Fitzpatrick and published by Rowman & Littlefield. This book was released on 2024-11-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.
Download or read book Reality Lost written by Vincent F. Hendricks and published by Springer. This book was released on 2018-09-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be converted into money, power, and influence – sometimes at the cost of facts. The point is to obtain exposure on the air and in print media, and to generate traffic on social media platforms. With information in abundance and attention scarce, the competition is ever fiercer with truth all too often becoming the first victim. Reality Lost: Markets of Attention, Misinformation and Manipulation is an analysis by philosophers Vincent F. Hendricks and Mads Vestergaard of the nuts and bolts of the information market, the attention economy and media eco-system which may pave way to postfactual democracy. Here misleading narratives become the basis for political opinion formation, debate, and legislation. To curb this development and the threat it poses to democratic deliberation, political self-determination and freedom, it is necessary that we first grasp the mechanisms and structural conditions that cause it.
Download or read book The Attention Economy written by Claudio Celis Bueno and published by Rowman & Littlefield. This book was released on 2016-11-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.
Download or read book SUMMARY How To Do Nothing Resisting The Attention Economy By Jenny Odell written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-25 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn the art of doing nothing, especially to resist the addiction of social networks and new technologies. You will also learn : that the market economy uses your attention and your time to make profit; that your attention is captured in increasingly critical and sophisticated ways; that doing nothing brings many cognitive benefits; how improving your concentration can change your reality and improve your happiness. If you are regularly inundated with bad news, "fake news" or constant solicitations on social networks, you surely have the impression that everything is going too fast. It turns out that you are a victim of the culmination of highly studied methods to capture more and more of your attention and time in order to monetize them. Indeed, without you even being aware of it, the market economy is making a lot of money on your back. Even worse, it does so at the expense of your happiness! By shamelessly and constantly channeling your attention, it prevents you from thinking about what is really important to you. Resisting this "economy of attention" has therefore become necessary, not only for individuals, but also for society as a whole. Are you ready to open your eyes? *Buy now the summary of this book for the modest price of a cup of coffee!
Download or read book The Market Mind Hypothesis written by Patrick Schotanus and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-04 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Download or read book Attention Economy Raw written by Billy Dagger and published by Endymion Books. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.
Download or read book The Neuromarketing Book of Secrets written by Samuel James and published by Dr. Samuel Inbaraja S . This book was released on 2024-02-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the captivating world of neuromarketing, where science meets persuasion and unlocks the secrets of consumer behavior. This comprehensive textbook, meticulously crafted by Dr. Samuel James, is your ultimate roadmap to understanding and influencing the hidden buyer within. Introduction: Cracking the Code of Consumer Desire Step into a world where advertising stops being a guessing game and starts being a carefully engineered blueprint for persuasion. Traditional marketing, with its reliance on flashy slogans and broad-brush campaigns, is giving way to a data-driven era. Today, success hinges on truly understanding the inner workings of the consumer's mind – and that's where neuromarketing shines.
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
