Download or read book Capturing Loyalty written by John A. Larson and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Download or read book Capturing Loyalty written by John A. Larson and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Download or read book The Butterfly Customer written by Susan M. O'Dell and published by J. Wiley & Sons Canada. This book was released on 2000-08-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's loyalty is how much trust they place in your business. Here, business managers will learn how to write their own contracts with customers, determine what promises that contract with the customer implies, and focus on delivering service. By running a business with integrity, owners will develop trust with their customers and profit by doing so. * Includes numerous examples of actual companies and what actions they are taking to capture customers' loyalty Susan M. O'Dell and Joan A. Pajunen (both from Mississauga, Canada) are Principals in Service Dimensions, a consulting company specializing in retail and service sectors.
Download or read book Loyalty Myths written by Timothy L. Keiningham and published by John Wiley & Sons. This book was released on 2005-10-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.
Download or read book Handbook of Research on Customer Loyalty written by Keeling, Debbie I. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Download or read book Cases Decided in the Court of Claims of the United States written by United States. Court of Claims and published by . This book was released on 1898 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Download or read book Current Scientific and Industrial Reality written by Carsten Gundlach and published by kassel university press GmbH. This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases decided in the United States Court of Claims written by and published by . This book was released on 1891 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Parliamentary Debates official Report written by Great Britain. Parliament. House of Commons and published by . This book was released on 1919 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the 4th session of the 28th Parliament through the 1st session of the 48th Parliament.
Download or read book Small Business Loyalty Programs Giving Back to the Oft Ignored SME Segment written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, the SME segment has been underserved, with companies doing little to cater to the needs of this extremely important and valuable group of customers. Some companies have begun to take heed, launching loyalty programs customized for this segment across numerous different sectors…
Download or read book The Essence of Desperation written by Bryan Riddle and published by Lexington Books. This book was released on 2018-01-05 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counterinsurgency is a doctrine premised on winning the population of a nation-state over to the government’s side. Counterinsurgency is also associated with a continuing presence of military forces for long periods and significant aid expenditures. As such, it is a curious strategy to employ in the midst of wars seen as failing and when the population has turned against the conflict. This book examines counterinsurgency’s emergence in Vietnam, Iraq, and Afghanistan in order to understand how it is employed in the midst of these perceived war fighting failures. In doing so, it thinks of strategy as narrative that describes how actions will result in better future effects. In so doing, this book traces the ways in which the strategy making process overcomes fragmentation to produce consensus. It concludes that through the examination of how actors, analogies, and narratives are produced and deployed into strategy debates, the reasons for counterinsurgency’s emergence in crisis periods can be determined. This approach enables a better understanding of the dynamics of policy-making and how geostrategic change occurs.
Download or read book Cases Decided in the United States Court of Claims written by USA Court of Claims and published by . This book was released on 1898 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American and English Encyclopaedia of Law written by David Shephard Garland and published by . This book was released on 1905 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Employee Loyalty written by Stephan Meschke and published by Springer Nature. This book was released on 2021-03-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide a deeper understanding of the concept and negative outcomes of employee loyalty, considering employees in organizations and OB theory, and comparing employee experiences across both European and East Asian cultures. Through an international analysis of employee loyalty within the service industry, the author highlights the importance of this highly relevant but often overlooked topic to addressing practical issues such as conflict solution, employee retention, service mentality, and work effort. Building on a clear definition and evaluation of the concept of employee loyalty, this book explores meaningful theoretical and practical implications of employee views of the organization, working group, and supervisor.
Download or read book Fiduciary Loyalty written by Matthew Conaglen and published by Bloomsbury Publishing. This book was released on 2010-01-08 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the second SLS Peter Birks Prize for Outstanding Legal Scholarship 2010. Fiduciary Loyalty presents a comprehensive analysis of the nature and function of fiduciary duties. The concept of loyalty, which lies at the heart of fiduciary doctrine, is a form of protection which is designed to enhance the likelihood of due performance of non-fiduciary duties, by seeking to avoid influences or temptations that may distract the fiduciary from providing such proper performance. In developing this position, the book takes the novel approach of putting to one side the difficult question of when fiduciary duties arise in order to focus attention instead on what fiduciary duties do when they are owed. The issue of when fiduciary duties arise can then be returned to, and considered more profitably, once a clear view has emerged of the function that such duties perform. The analysis advanced in the book has both practical and theoretical implications for understanding fiduciary doctrine. For example, it provides a sound conceptual footing for understanding the relationship between fiduciary and non-fiduciary duties, highlighting the practical importance of analysing both forms of duties carefully when considering fiduciary claims. Further, it explains a number of tenets within fiduciary doctrine, such as the proscriptive nature of fiduciary duties and the need to obtain the principal's fully informed consent in order to avoid fiduciary liability. Understanding the relationship between fiduciary and non-fiduciary duties also provides a solid foundation for addressing issues concerning compensatory remedies for their breach and potential defences such as contributory fault. The distinctive purpose that fiduciary duties serve also provides a firm theoretical basis for maintaining their separation from other forms of civil obligation, such as those that arise under the law of contracts and of torts.
Download or read book Building Brands in Asia written by Tim Andrews and published by Taylor & Francis. This book was released on 2017-05-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.
