Download or read book Capturing Customers Hearts written by Brian Clegg and published by Financial Times/Prentice Hall. This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products and low prices, great customer service is hard to copy. In a fiercely competitive world, differentiation is the name of the game.Capturing Customers' Heartsanalyzes companies where the product or the company itself generates a special reaction in a customer, something much more than brand loyalty - true affection. Building 12 components of charisma on the foundation of service delivery, it uses examples of best and worst practice to pinpoint the forces that will win new customers, keep them and capture their hearts.Capture your customers' hearts - their loyalty will follow.There has been a crucial focus on customer service for at least 15 years. So does this mean that we can concentrate on the next big thing? Not a chance. Survey after survey has shown that really good customer service is still the exception. And with customer expectations higher than ever, and the competition not standing still - especially with the emergence of the wired world - an outstanding customer relationship is the only safe way of building differentiation.To make a customer relationship the driving force behind repeat business and differentiation calls for a quantum shift in thinking and doing; from customer friendliness to customer charisma. A business with charisma gives the customer something very special. When you deal with a business with charisma, you want to tell others about it. You want to share your feelings. This book is about giving your business charisma. Capturing Customers' Hearts analyzes what lies behind customers' emotional attachment to a product or service, and teaches you how to create customer charisma so that not only is your company winning new customers, but is keeping its existing ones.You'll never look at your customers in the same way again.Reviews"Essential reading - every page presents insights and facts that are now crucial to differentiation and success." Adrian E. Lucas, CEO, Imerge Limited "Yet again Brian goes to the heart of the issue giving an inspired insight into the realities of managing customer relationships. A must for companies who want to stand out like a beacon by going the extra light year for their customers..." Tony Solomon, Marketing Communications Director, Zurich IFA Group"Brian Clegg's new book is a 'tour de force'. It ranges wide over the vast terrain of customer service as well as digging deep into some of the fundamental issues that still need to be addressed. Not only did I learn a lot from this excellent book but I found it incredibly enjoyable to read." David Freemantle, author, The Stimulus Factor "Provides brilliant insights into attracting and retaining customers." Tim Robison, Director, Lucent Technologies

Download or read book Authentic Marketing written by Larry Weber and published by John Wiley & Sons. This book was released on 2019-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

Download or read book The Rules of Woo an Entrepreneur s Guide to Capturing the Hearts and Minds of Today s Customers written by Cindy Solomon and published by One Plane Ridge Publishers. This book was released on 2010-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her new book, The Rules of woo, internationally recognized speaker, consultant and executive coach Cindy Solomon cuts through the clutter to the essence of what today's customers really want and need from your business.Interwoven with tales of Cindy's own adventures in the world of customer service, this guide provides poignant and often hilarious examples of what to do (and what not to do) in the race to win the loyalty of your company's ideal customers. if demanding customer requests, ruthless competitors, and challenging employees are hindering your ability to create the success you want, this book is for you!

Download or read book Converted written by Neil Hoyne and published by Penguin. This book was released on 2022-02-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Download or read book Captured Heart written by Heather McCollum and published by Entangled: Select. This book was released on 2012-09-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fleeing with only her bow, horse, enormous pet wolf, and the cryptic clues hidden in her mother's medicine journal, healer Meg Boswell gallops north towards freedom, running from the man who falsely accused her mother of witchcraft. Cursed with magical healing abilities, Meg knows that if she's captured, she will die like her mother—atop a blazing witch's pyre. Winter winds rip across the Highlands, pressing Chief Caden Macbain forward in his desperate plan to save his clan. He's not above using an innocent woman to bargain for peace if it keeps his clan from starving. But Meg isn't who Caden thinks she is, and when she kills a man to save the clan, he must choose between duty and her life. For although he captured her to force a peace, Meg's strength and courage have captured Caden's heart. The Highland Hearts series can be read out of order, but is best enjoyed in order. Reading Order: Book #1 Captured Heart Book #2 Tangled Hearts Book #3 Untamed Hearts Book #4 Crimson Heart Book #5 Highland Heart

Download or read book The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

Download or read book Emotional Capital written by Kevin Thomson and published by Capstone. This book was released on 2001-03-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

Download or read book Highland Hearts written by Hannah Howell and published by Open Road Media. This book was released on 2014-04-29 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the run from a treacherous enemy, a knight and a noblewoman find a passionate destiny in the Scottish highlands. A villainous rogue abducts Contessa Tess from her uncle’s castle in the Scottish highlands, and when he reveals her uncle’s terrifying plans, she follows him into a whirlwind of adventure and realizes that there is a hero beneath his criminal facade.

Download or read book Emotion Marketing The Hallmark Way of Winning Customers for Life written by Scott Robinette and published by McGraw Hill Professional. This book was released on 2001-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Download or read book The Fans Love Story written by Sue Tabashnik and published by THE FANS' LOVE STORY. This book was released on 2010-07-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FANS LOVE STORYHow The Movie ?ÇÿDIRTY DANCING Captured The Hearts Of Millions! is a celebration of this hit movie from the fans point of view. Fans from all over the world give their heartfelt take on how the movie deeply resonated with them and had a positive impact on their lives. The book is a must-have for any Dirty Dancing/Patrick Swayze fan.You will meet an entertainment icon who served as a consultant to the movie and her real-life dance partner in the Catskills in the 80s. You will also enjoy interviews with three people who worked at two of the film locations during the shooting of the movie and twenty-two fans. In addition to the twenty-seven interviews, the author shares her strong connection to the movie and background information that she gathered during her trip to one of the main film locations, Mountain Lake Hotel in Virginia. The book also contains a folklore section, photos (including Jennifer Grey and Patrick Swayze, film location, fans, and more), results of an online survey, archives from Mountain Lake Hotel, research from multiple media sources, and an in-depth bibliography. You will discover why the movie has been popular for over twenty years and is still going strong. Even the most avid Dirty Dancing fan will learn something new. Finally, best of all, you will experience the heart and soul connection of the movie once again!

Download or read book Capturing Victory written by Nikita Slater and published by Nikita Slater Writing Services Ltd.. This book was released on 2018-09-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captive dark romance novel by International Bestselling Author Nikita Slater. Trapped, taken and caged by a cruel captor. Her solitary existence as a world class hacker changes in the blink of an eye when she's kidnapped by an international arms dealer. Everything she knows, everything she understands has shifted. Ivan Vogel insists that she is now his slave. He plays terrible mind games while torturing her senses. He keeps her locked up, away from all her toys. But once she is free, once she can fly again, she will reign hatred down on her enemy. She will use everything she knows against him, everything she has been taught until she is victorious. She will rip out the heart he insists beats only for her. His obsession will be his downfall. His caged bird will make sure of it. Capturing Victory is the third book in the Driven Hearts dark mafia romance suspense series. This book is standalone. Guaranteed HEA, NO cheating, NO cliffhanger. Sizzling dark mafia romance. Read at your own risk! Keywords: possessive alpha male, dark romance, jealous possessive, gothic romance, seductive romance, alpha hero, antihero, antihero romance, hacker heroine, obsessive hero, abduction to love, international arms dealer, passionate lovers, cult, abused heroine, hurt heroine, sexually romantic books, interracial romance, romantic suspense, capture fantasy, standalone, thriller, crime, mafia romance, kidnap, happily ever after, love books, love stories, contemporary mafia romance, enemies to lovers, mobster, guaranteed HEA, no cliffhangers, dark mafia romance, billionaire romance, possessive alpha romance, bad boy, age gap, no cheating, kidnapping, revenge, stalker, steamy, dominance submission, caged, captive romance, mob boss, brutal hero, Indian heroine

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Download or read book Captured Hearts written by William J. O'Neal and published by Xlibris Corporation. This book was released on 2011-01-24 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: S haw Tucker had escaped the pits of hell that almost wrecked his life. Now as he fidgeted in the hallway the anxieties of three lost years rushed his memories. He must relax, Sherie was now 18 and in just a few moments the buzzer would sound and he could hopefully welcome his daughter back into his life. Would she still care or would their once wonderful relationship be lost in the past. The buzzer sounded and students began to exit in twos and threes and then there were no more. He stepped inside the classroom door. “Oh, can I help you?” she asked. Shaw was spellbound by her pure beauty and flashing brown eyes----- “I’m Shaw tucker I was looking for my daughter Sherie.” How could Shaw know that this women would become such as intricate part of his life? Could he know that his heartaches would again haunt his nights.

Download or read book The Book of Hearts written by Francesca Gavin and published by Laurence King Publishing. This book was released on 2013-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of heart imagery highlights how a universal symbol can be creatively interpreted and constantly reinvented. It captures the breadth of art and design imagery exploring the meaning and representation of hearts. Although the focus is on the contemporary, it also touches on the history of the symbol – from the Sacred Heart cult to the invention of the Valentine, from heart tattoos to pictograms. The Book of Hearts is an exploration of the meaning and representation of love and emotion through one of the most recognisable signs in the world.

Download or read book Telemarketing written by and published by . This book was released on 1989 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Candy Hearts written by Tommy Siegel and published by Andrews Mcmeel+ORM. This book was released on 2021-02-02 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed comic strip artist presents a hysterically honest, unnervingly accurate window into the minds of romantic partners. Tommy Siegel’s Candy Heats comics became an internet sensation drawing a global fanbase that included cultural luminaries from Ringo Starr to Alexandria Ocasio-Cortez. From the awkwardness of flirting during a pandemic to scrolling through disastrous dating profiles, Candy Hearts hilariously captures the secrets, lies, and misunderstandings behind every relationship. With dozens of never-before-seen comics, this book is the perfect Valentine’s Day (or Anti-Valentine’s Day) gift for your friends, lovers, and especially yourself.

Download or read book Our Missing Hearts written by Celeste Ng and published by Penguin. This book was released on 2022-10-04 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller • A New York Times Notable Book of 2022 • Named a Best Book of 2022 by People, TIME Magazine, The Washington Post, USA Today, NPR, Los Angeles Times, and Oprah Daily, and more • A Reese's Book Club Pick • New York Times Paperback Row Selection From the #1 bestselling author of Little Fires Everywhere, comes the inspiring new novel about a mother’s unshakeable love. “It’s impossible not to be moved.” —Stephen King, The New York Times Book Review “Riveting, tender, and timely.” —People, Book of the Week “Thought-provoking, heart-wrenching . . . I was so invested in the future of this mother and son, and I can’t wait to hear what you think of this deeply suspenseful story!” —Reese Witherspoon (Reese’s Book Club Pick) Twelve-year-old Bird Gardner lives a quiet existence with his loving father, a former linguist who now shelves books in a university library. His mother Margaret, a Chinese American poet, left without a trace when he was nine years old. He doesn’t know what happened to her—only that her books have been banned—and he resents that she cared more about her work than about him. Then one day, Bird receives a mysterious letter containing only a cryptic drawing, and soon he is pulled into a quest to find her. His journey will take him back to the many folktales she poured into his head as a child, through the ranks of an underground network of heroic librarians, and finally to New York City, where he will finally learn the truth about what happened to his mother, and what the future holds for them both. Our Missing Hearts is an old story made new, of the ways supposedly civilized communities can ignore the most searing injustice. It’s about the lessons and legacies we pass on to our children, and the power of art to create change.