Download or read book Political Marketing and Management in the 2017 New Zealand Election written by Jennifer Lees-Marshment and published by Springer. This book was released on 2018-07-19 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2019-05-07 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.
Download or read book Political Marketing in the 2019 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2020-09-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Download or read book Political Marketing and Management in the 2017 New Zealand Election written by Jennifer Lees-Marshment and published by Palgrave Pivot. This book was released on 2019-08-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Download or read book Political Branding written by Christopher Pich and published by Routledge. This book was released on 2020-12-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Download or read book Inequality written by Max Rashbrooke and published by Bridget Williams Books. This book was released on 2013-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The divide between New Zealand’s poorest and wealthiest inhabitants has widened alarmingly over recent decades. Differences in income have grown faster than in most other developed countries. New Zealand society is being reshaped, stretching to accommodate new distance between those who ‘have’ and those who ‘have not’. Income inequality is a crisis that affects us all. A diverse gathering of New Zealand scholars, journalists, researchers, business leaders, workers, students and parents share these pages. Their voices speak to the complex shape of income inequality, and its effects on the communities of these Pacific islands.
Download or read book The Italian General Election of 2018 written by Luigi Ceccarini and published by Springer. This book was released on 2019-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a lively and comprehensive account of the unprecedented Italian general election of 2018 and of its profound significance for Italy and beyond. The contributions in this volume cover the political, economic and international contexts in which the vote took place, and consider the main election contenders in the run-up to the election as well as the campaigns. The book further examines the election outcome, analysing the votes and discussing the impact of the election on the turnover of parliamentary personnel as well as examining the outcome from the viewpoint of government formation.
Download or read book American Economist written by and published by . This book was released on 1924 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strengthening Electoral Integrity written by Pippa Norris and published by Cambridge University Press. This book was released on 2017-08-29 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today a general mood of pessimism surrounds Western efforts to strengthen elections and democracy abroad. If elections are often deeply flawed or even broken in many countries around the world, can anything be done to fix them? To counter the prevailing ethos, Pippa Norris presents new evidence for why programs of international electoral assistance work. She evaluates the effectiveness of several practical remedies, including efforts designed to reform electoral laws, strengthen women's representation, build effective electoral management bodies, promote balanced campaign communications, regulate political money, and improve voter registration. Pippa Norris argues that it would be a tragedy to undermine progress by withdrawing from international engagement. Instead, the international community needs to learn the lessons of what works best to strengthen electoral integrity, to focus activities and resources upon the most effective programs, and to innovate after a quarter century of efforts to strengthen electoral integrity.
Download or read book Personalizing Politics and Realizing Democracy written by Gian Vittorio Caprara and published by Oxford University Press. This book was released on 2017 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalizing Politics and Realizing Democracy brings to light recent and important contributions on personality psychology with respect to the democratic process.
Download or read book Gendered Mediation written by Angelia Wagner and published by UBC Press. This book was released on 2019-05-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite decades of women’s participation in politics and the increasing number of LGBTQ individuals who are seeking and winning political office, the gender identities of Canadian politicians continue to attract media and public attention and shape the way these individuals are perceived and evaluated. Gendered Mediation takes an original, intersectional approach to these issues by building upon the gendered mediation thesis to argue that political communication and reporting reinforces impressions of politics as a masculine domain that privileges men and treats women as outsiders. Organized into three sections, the book investigates politicians’ gendered strategies for shaping their own and others’ public images, the gendered characteristics of media coverage of politicians, and voter reactions to these self-presentations and media depictions. By examining how sexuality, race, age, and class intersect with gender to produce differing political identities and responses, the contributors make new theoretical and empirical interventions into research on gender and political communication. Their findings have profound implications for democracy not only in Canada but for democratic political systems elsewhere.
Download or read book Parliamentary Practice in New Zealand written by David G. McGee and published by Dunmore Publishing. This book was released on 2005-01-01 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Handbook of the World 2018 2019 written by Tom Lansford and published by CQ Press. This book was released on 2019-03-19 with total page 2065 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Handbook of the World provides timely, thorough, and accurate political information, with more in-depth coverage of current political controversies than any other reference guide. The updated 2018-2019 edition will continue to be the most authoritative source for finding complete facts and analysis on each country’s governmental and political makeup. Compiling in one place more than 200 entries on countries and territories throughout the world, this volume is renowned for its extensive coverage of all major and minor political parties and groups in each political system. It also provides names of key ambassadors and international memberships of each country, plus detailed profiles of more than 30 intergovernmental organizations and UN agencies. This comprehensive update will include coverage of current events, issues, crises, and controversies from the course of the last two years, including: Elections across Europe Referendum in Ireland Rohingya genocide in Myanmar The Venezuelan dictatorship The renaming of Swaziland to eSwatini Qatar diplomacy changes Historic meeting between the United States and North Korea Establishment of a new governing coalition in Liberia
Download or read book Freedom in the World 2018 written by Freedom House and published by Rowman & Littlefield. This book was released on 2019-01-31 with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom in the World, the Freedom House flagship survey whose findings have been published annually since 1972, is the standard-setting comparative assessment of global political rights and civil liberties. The survey ratings and narrative reports on 195 countries and fifteen territories are used by policymakers, the media, international corporations, civic activists, and human rights defenders to monitor trends in democracy and track improvements and setbacks in freedom worldwide. The Freedom in the World political rights and civil liberties ratings are determined through a multi-layered process of research and evaluation by a team of regional analysts and eminent scholars. The analysts used a broad range of sources of information, including foreign and domestic news reports, academic studies, nongovernmental organizations, think tanks, individual professional contacts, and visits to the region, in conducting their research. The methodology of the survey is derived in large measure from the Universal Declaration of Human Rights, and these standards are applied to all countries and territories, irrespective of geographical location, ethnic or religious composition, or level of economic development.
Download or read book Trump Effect written by Karina V. Korostelina and published by Routledge. This book was released on 2016-10-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Karina V. Korostelina presents insights into the "Trump effect" and explains how the support for Trump among the American general public is based on three complementary pillars. First, Trump champions a specific conception of American national identity that empowers his supporters. Second, Trump's leadership has, to an extent, been crafted from his ability to recognize where and with whom he can get the most return on his investment (e.g. his political comments) and address the perceived general malaise in the U.S. Trump also mirrors the emotions of a disenfranchised American public, and inspires the use of frustration based anger and insults to achieve desired aims. He addresses the public’s intolerance of uncertainty and ambivalence by providing simpler solutions to complex national problems and by blurring the boundary betweent he leading political parties. Further, Trump employs existing political polarization and has established a new kind of morality. Third, Trump challenges the existing political balance of power within the U.S. and globally. The overarching goal of this book is to show how the popularity of Trump has revealed substantial problems in the social, political, and economic fabric of American life. Aimed at the general public and students in the U.S. and internationally, the book goes beyond many explanations of the "Trump Effect". Using a multidisciplinary theoretical lens, it provides a systemic multifaceted analysis based on multiple theories of social identity, emotions, cognitions, morality, and power to explain the broader social phenomena of the rise of individuals in society.
