Download or read book Canadian Marketing Law Handbook written by Henry Lue and published by . This book was released on 2012 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Law Handbook written by Ronald E. Dimock and published by Scarborough, Ont. : De Boo. This book was released on 1991 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Advertising Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Advertising and Marketing Law written by Brian R. F. Fraser and published by Scarborough, Ont. : Carswell. This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Advertising Marketing Law written by David M. W. Young and published by . This book was released on 1990 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Direct Marketing Law Guide written by John B Yates and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Direct Marketing Law Guide written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

Download or read book Brand Management in Canadian Law written by John S. McKeown and published by . This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Canadian Competition Law written by James B. Musgrove and published by . This book was released on 2010 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canada Business Law Handbook Strategic Information and Basic Laws written by IBP. Inc. USA and published by . This book was released on 2015-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada Business Law Handbook Volume 1 Strategic Information and Basic Laws

Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Download or read book Advertising Compliance Law written by John Lichtenberger and published by Praeger. This book was released on 1986-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Special types of advertising are examined, such as those relating to alcoholic beverages, drugs, children's advertising, professional advertising, and political advertising. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech. Major applicable laws such as the Lanham Act, Federal Trade Commission Act, the Federal Food, Drug, and Cosmetic Act, and the Magnuson-Moss Warranty Act are covered. In addition, a wealth of appendixes and other full-text materials are included that will enable the advertising and marketing executive to avoid costly errors. All information is presented in a highly readable style to benefit both layment and expert.

Download or read book Internet Marketing Law Handbook written by Andrew Serwin and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canada Business Law Handbook written by International Business Publications, USA. and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.