Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2002-03 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Pearson Education Canada. This book was released on 2014-04-30 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
Download or read book The Marketer s Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book Canadian Advertising in Action written by Keith John Tuckwell and published by Scarborough, Ont. : Prentice Hall Canada. This book was released on 2000 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities.The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, The concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Download or read book Canadian Advertising in Action written by Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1992 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Interpreting Censorship in Canada written by Allan C. Hutchinson and published by University of Toronto Press. This book was released on 1999-01-01 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socially organized activity cannot occur without censorship. Going beyond ideological arguments, this collections of essays explores the extent of censorship in Canada today, the forms censorship takes, and the interests it serves.
Download or read book Canadian Books in Print Author and Title Index written by and published by University of Toronto Press. This book was released on 1975 with total page 1610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistics in Action written by Jerald F. Lawless and published by CRC Press. This book was released on 2014-03-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commissioned by the Statistical Society of Canada (SSC), Statistics in Action: A Canadian Outlook helps both general readers and users of statistics better appreciate the scope and importance of statistics. It presents the ways in which statistics is used while highlighting key contributions that Canadian statisticians are making to science, techno
Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2002-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Download or read book Industrial Canada written by and published by . This book was released on 1922 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Roughing it in the Suburbs written by Valerie J. Korinek and published by University of Toronto Press. This book was released on 2000-12-15 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally launched in 1928, by the 1950s and 1960s nearly two million readers every month sampled "Chatelaine" magazine's eclectic mixture of traditional and surprisingly unconventional articles and editorials. At a time when the American women's magazine market began to flounder thanks to the advent of television, "Chatelaine's" subscriptions expanded, as did the lively debate between its pages. Why? In this exhilarating study of Canada's foremost women's publication in the 50s and 60s, Valerie Korinek shows that while the magazine was certainly filled with advertisements that promoted domestic perfection through the endless expansion of consumer spending, a number of its sections – including fiction, features, letters, and the editor's column – began to contain material that subversively complicated the simple consumer recipes for affluent domesticity. Articles on abortion, spousal abuse, and poverty proliferated alongside explicitly feminist editorials. It was a potent mixture and the mail poured in – both praising and criticizing the new directions at the magazine. It was "Chatelaine's" highly interactive and participatory nature that encouraged what Korinek calls "a community of readers" – readers that in their very response to the magazine led to its success. "Chatelaine" did not cling to the stereotypical images of the era, instead it forged ahead providing women with a variety of images, ideas, and critiques of women's role in society. Chatelaine's dissemination of feminist ideas laid the foundation for feminism in Canada in the 1970s and after. Comprehensive, fascinating, and full of lively debate and history, "Roughing it in the Suburbs" provides a cultural study that weaves together a history of "Chatelaine's" producer's, consumers, and text. It illustrates how the structure of the magazine's production, and the composition of its editorial and business offices allowed for feminist material to infiltrate a mass-market women's monthly. In doing so it offers a detailed analysis of the times, the issues, and the national cross section of the women and, sometimes, men, who participated in the success of a Canadian cultural landmark. Winner of the Laura Jamieson Prize, awarded by the Canadian Research Institute for the Advancement of Women
Download or read book Marketing written by and published by . This book was released on 1972 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Research in Action written by Deborah K. Van den Hoonaard and published by . This book was released on 2014-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Series: a href=http://www.oupcanada.com/tcs/"Themes in Canadian Sociology/a Qualitative Research in Action emphasizes that dynamism and flexibility are the cornerstones of qualitative research. Bringing the stages of research to life with a wide array of examples drawn from actual studies, the text guides students through the processes of finding inspiration and developing questions; gathering, coding, and analyzing data; and writing up results."
Download or read book Pulp and Paper Magazine of Canada written by and published by . This book was released on 1919 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Mass Media in Canada written by Mary Vipond and published by James Lorimer & Company. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly written and persuasively argued, "The Mass Media in Canada" considers the troubling questions of who decides what we read, watch, and hear.
