Download or read book Campaigns of Knowledge written by Malini Johar Schueller and published by Asian American History & Cultu. This book was released on 2019 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines colonial education as a technology of U.S. power in the Philippines and Japan, tracking discourses on U.S. tutelage in policy, textbooks, short stories, novels, films, and essays by writers in the Philippines, Japan, and the diaspora"--

Download or read book Campaigns of Knowledge written by Malini Johar Schueller and published by Temple University Press. This book was released on 2019-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of a new school system in the Philippines in 1898 and educational reforms in occupied Japan, both with stated goals of democratization, speaks to a singular vision of America as savior, following its politics of violence with benevolent recuperation. The pedagogy of recovery—in which schooling was central and natives were forced to accept empire through education—might have shown how Americans could be good occupiers, but it also created projects of Orientalist racial management: Filipinos had to be educated and civilized, while the Japanese had to be reeducated and “de-civilized.” In Campaigns of Knowledge, Malini Schueller contrapuntally reads state-sanctioned proclamations, educational agendas, and school textbooks alongside political cartoons, novels, short stories, and films to demonstrate how the U.S. tutelary project was rerouted, appropriated, reinterpreted, and resisted. In doing so, she highlights how schooling was conceived as a process of subjectification, creating particular modes of thought, behaviors, aspirations, and desires that would render the natives docile subjects amenable to American-style colonialism in the Philippines and occupation in Japan.

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Download or read book Why Knowledge Matters written by E. D. Hirsch and published by Harvard Education Press. This book was released on 2019-01-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Why Knowledge Matters, E. D. Hirsch, Jr., presents evidence from cognitive science, sociology, and education history to further the argument for a knowledge-based elementary curriculum. Influential scholar Hirsch, author of The Knowledge Deficit, asserts that a carefully planned curriculum that imparts communal knowledge is essential in achieving one of the most fundamental aims and objectives of education: preparing students for lifelong success. Hirsch examines historical and contemporary evidence from the United States and other nations, including France, and affirms that a knowledge-based approach has improved both achievement and equity in schools where it has been instituted. In contrast, educational change of the past several decades in the United States has endorsed a skills-based approach, founded on, Hirsch points out, many incorrect assumptions about child development and how children learn. He recommends new policies that are better aligned with our current understanding of neuroscience, developmental psychology, and social science. The book focuses on six persistent problems that merit the attention of contemporary education reform: the over-testing of students in the name of educational accountability; the scapegoating of teachers; the fadeout of preschool gains; the narrowing of the curriculum to crowd out history, geography, science, literature, and the arts; the achievement gap between demographic groups; and the reliance on standards, such as the Common Core State Standards, that are not linked to a rigorous curriculum. Why Knowledge Matters makes a clear case for educational innovation and introduces a new generation of American educators to Hirsch’s astute and passionate analysis.

Download or read book Do Campaigns Matter written by Thomas Holbrook and published by SAGE Publications. This book was released on 1996-06-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

Download or read book Access to Knowledge for Consumers Reports of Campaigns and Research 2008 2010 written by and published by Consumers International. This book was released on 2010 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Program grantee Consumers International has released the results of a global survey designed to expose the obstacles consumers face in gaining access to education and cultural materials. The survey was conducted in 13 languages, covering 15,000 consumers across 24 countries. The survey found that "The biggest barriers that consumers face in accessing copyright works are those created by copyright law. Even so, consumers around the world will choose original copyright works over pirated copies, provided that they are available at an affordable price." While borrowing from libraries and other cultural institutions provided a viable alternative for some consumers priced out of original copyrighted works, the survey found that, particularly in developing countries, "access to libraries is limited and the works they carry are few." Although the authors of the survey saw "copyleft" initiatives like Open Educational Resources and Free and Open Source Software as great ways to help consumers vault access barriers, they concluded that governments needed to act "to address consumers' needs for lower cost original materials to buy, borrow and access online." The survey forms the first two chapters of Consumers International's new report Access to Knowledge for Consumers: Reports of Campaigns and Research 2008-2010"--Publisher description.

Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-13 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.

Download or read book Marketing Knowledge written by Dominic Twose and published by Lulu.com. This book was released on 2019-04-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During this time he had access to the world's largest brand and advertising databases and hundreds of case studies from around the world. This book draws together all the key learning over that period. In a world full of opinions, this draws conclusions based on evidence. Conclusions about how brands grow, and the role of advertising. Reviews "A very useful little book, full of practical wisdom and common sense. Keep it by your computer, and steal from it mercilessly. I know I will." - Les Binet, Head of Effectiveness, adam&eveDDB "There can be no doubt that what the world of marketing needs is a bit more knowledge and a bit less ignorance. This, therefore, is a very timely and well written book from Dominic." Mark Ritson, Brand Consultant

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2017-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. Tom Nichols' The Death of Expertise shows how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, and the transformation of the news industry into a 24-hour entertainment machine, among other reasons. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both. An update to the 2017breakout hit, the paperback edition of The Death of Expertise provides a new foreword to cover the alarming exacerbation of these trends in the aftermath of Donald Trump's election. Judging from events on the ground since it first published, The Death of Expertise issues a warning about the stability and survival of modern democracy in the Information Age that is even more important today.

Download or read book The 21st Century Voter 2 volumes written by Guido H. Stempel III and published by Bloomsbury Publishing USA. This book was released on 2015-12-14 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference covers all aspects of politics and voting—from elections and campaigns, to major political figures and parties, to the role of media and major activist groups. As America's population changes, so do its political trends. This insightful resource captures the evolution of American politics and elections in the 21st century, explaining the identities and roles of lobbyists, activists, politicians, and voters. Featuring contributions from distinguished researchers and academics in the areas of political science, social science, and journalism, this encyclopedia explores the contemporary political landscape, offering an opportunity to compare and contrast related decisions, events, and statistical information from the recent past. Informative background essays explore all aspects of voting-related politics and policy, evolving electoral trends and the issues that account for those changes, and the impact of the ever-changing composition of America's population on polling and elections. This work incorporates the results of the 2012 elections, thus providing important insights into modern voting trends and their meaning for the future of the United States.

Download or read book Talk Show Campaigns written by Michael Parkin and published by Routledge. This book was released on 2014-02-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate—from long shot primary contender to major party nominee—hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick—it’s a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Download or read book Water Communication written by Celine Herve-Bazin and published by IWA Publishing. This book was released on 2014-04-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France