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Book Statistical Intervals

    Book Details:
  • Author : William Q. Meeker
  • Publisher : John Wiley & Sons
  • Release : 2017-04-10
  • ISBN : 0471687170
  • Pages : 648 pages

Download or read book Statistical Intervals written by William Q. Meeker and published by John Wiley & Sons. This book was released on 2017-04-10 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes statistical intervals to quantify sampling uncertainty,focusing on key application needs and recently developed methodology in an easy-to-apply format Statistical intervals provide invaluable tools for quantifying sampling uncertainty. The widely hailed first edition, published in 1991, described the use and construction of the most important statistical intervals. Particular emphasis was given to intervals—such as prediction intervals, tolerance intervals and confidence intervals on distribution quantiles—frequently needed in practice, but often neglected in introductory courses. Vastly improved computer capabilities over the past 25 years have resulted in an explosion of the tools readily available to analysts. This second edition—more than double the size of the first—adds these new methods in an easy-to-apply format. In addition to extensive updating of the original chapters, the second edition includes new chapters on: Likelihood-based statistical intervals Nonparametric bootstrap intervals Parametric bootstrap and other simulation-based intervals An introduction to Bayesian intervals Bayesian intervals for the popular binomial, Poisson and normal distributions Statistical intervals for Bayesian hierarchical models Advanced case studies, further illustrating the use of the newly described methods New technical appendices provide justification of the methods and pathways to extensions and further applications. A webpage directs readers to current readily accessible computer software and other useful information. Statistical Intervals: A Guide for Practitioners and Researchers, Second Edition is an up-to-date working guide and reference for all who analyze data, allowing them to quantify the uncertainty in their results using statistical intervals.

Book Marketing to Millennials For Dummies

Download or read book Marketing to Millennials For Dummies written by Corey Padveen and published by John Wiley & Sons. This book was released on 2017-04-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!

Book Building Models for Marketing Decisions

Download or read book Building Models for Marketing Decisions written by P. S. H. Leeflang and published by Springer Science & Business Media. This book was released on 2000-02-29 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Book The Hidden Campaign

    Book Details:
  • Author : Hugh E. Evans
  • Publisher : Routledge
  • Release : 2016-07-08
  • ISBN : 1315499037
  • Pages : 254 pages

Download or read book The Hidden Campaign written by Hugh E. Evans and published by Routledge. This book was released on 2016-07-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: In early 1944, with the outcome of World War II by no means certain, many in the United States felt that FDR, as wartime Commander-in-Chief, was an indispensable part of prosecuting the war to a victorious conclusion. Yet although only 62, Roosevelt was mortally ill with congestive heart disease - a fact that was carefully shielded from the American public prior to the election of 1944. In a media environment where we get more details about politicians' health than we sometimes prefer, it is hard to imagine how a paper as authoriative as The New York Times could describe FDR's death as "sudden and unexpected" on its front page. Dr. Hugh Evans looks at the issue of Roosevelt's health not only from a medical ethics perspective, but also with a keen eye for the political and media considerations that led to the decision to run and not disclose the extent of Roosevelt's illness.

Book Convention

Download or read book Convention written by and published by . This book was released on 1922 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Campaigns and Elections

Download or read book Campaigns and Elections written by Stephen K. Medvic and published by Routledge. This book was released on 2021-11-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter

Book Marketing High Technology

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Book Campaigns and Intervals  Classic Reprint

Download or read book Campaigns and Intervals Classic Reprint written by Jean Giraudoux and published by . This book was released on 2016-06-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Campaigns and Intervals Beyond the frontier at last! Yet, as we wake to find ourselves stretched out in our cramped hay loft, it is an effort to remember that Alsace lies asleep close by remember it and feel glad of it. Our bodies are weary, our minds dusky 7 then, all at once, the thought that the regiment has really started strikes home. Up we leap, half dressed, strange beings rising swift as resurrected creatures out of the hay about us, bemoaning the stiffness of arms and legs and backs. The straws have left red marks on our hands and our sore cheeks, and we shall look till night as if we had Slept between the Tertiary and the Quaternary periods. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Book The Bellman

    Book Details:
  • Author :
  • Publisher :
  • Release : 1918
  • ISBN :
  • Pages : 744 pages

Download or read book The Bellman written by and published by . This book was released on 1918 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Dial

    Book Details:
  • Author : Francis Fisher Browne
  • Publisher :
  • Release : 1918
  • ISBN :
  • Pages : 598 pages

Download or read book The Dial written by Francis Fisher Browne and published by . This book was released on 1918 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Regulation of Political Campaigns

Download or read book Regulation of Political Campaigns written by United States. Congress. Senate. Committee on the District of Columbia and published by . This book was released on 1974 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing the Technical Product

Download or read book Marketing the Technical Product written by Eric N. Simons and published by . This book was released on 1924 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Manual of Campaign Publicity for Schools

Download or read book Manual of Campaign Publicity for Schools written by Paul Raymond Stevenson and published by . This book was released on 1926 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Proceedings

    Book Details:
  • Author : National Electric Light Association
  • Publisher :
  • Release : 1922
  • ISBN :
  • Pages : 728 pages

Download or read book Proceedings written by National Electric Light Association and published by . This book was released on 1922 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Strategy in Information and Influence Campaigns

Download or read book Strategy in Information and Influence Campaigns written by Jarol B. Manheim and published by Routledge. This book was released on 2011-01-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.