Download or read book Campaigning to the New American Electorate written by Marisa Abrajano and published by Stanford University Press. This book was released on 2010-04-24 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.
Download or read book Political Behavior of the American Electorate written by Elizabeth A. Theiss-Morse and published by CQ Press. This book was released on 2018-01-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Behavior of the American Electorate, Fourteenth Edition, attempts to answer this question by interpreting data from the most recent American National Election Study to provide a thorough analysis of the 2016 elections and the current American political behavior.
Download or read book Leadership and Change written by Warren Edward Miller and published by Cambridge, Mass. : Winthrop Publishers. This book was released on 1976 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gender and Elections written by Susan J. Carroll and published by Cambridge University Press. This book was released on 2005-12-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2004 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2004 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, voter participation and turnout, voting choices, congressional elections, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, this book is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.
Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Download or read book Political Behavior of the American Electorate written by William H. Flanigan and published by . This book was released on 1973 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hacking the Electorate written by Eitan Hersh and published by Cambridge University Press. This book was released on 2015-06-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-08-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Download or read book New Directions in Campaigns and Elections written by Stephen K. Medvic and published by Routledge. This book was released on 2011-02-26 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected—in many cases transformed—by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.
Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Download or read book Campaigning in America Today The Role of Campaigns in U S Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
Download or read book Campaigning in a Racially Diversifying America written by Loren Collingwood and published by Oxford University Press, USA. This book was released on 2020-01-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the voting public continues to diversify across the United States, political candidates, and particularly white candidates, increasingly recognize the importance of making appeals to voters who do not look like themselves. As history has shown, this has been accomplished with varying degrees of success. During the 2016 election, for example, both Hillary Clinton and Bernie Sanders campaigned vociferously among Latino voters in Nevada's early primary, where nineteen percent of the Democratic caucus consisted of Latinos. Clinton released a campaign message to these voters stating that she was just like their abuela (or grandmother). The message, widely panned, came across as insincere, and Clinton, who otherwise performed well among Latinos nationally, lost by a wide margin to Sanders. On the other hand, in 2013, Bill de Blasio, campaigning for mayor of New York City, appeared with his black son in a commercial aimed against stop and frisk policies. His appeal came across as authentic, and he received a high level of support among black voters. In Campaigning in a Racially Diversifying America, Loren Collingwood develops a theory of Cross-Racial Electoral Mobilization (CRM) to explain why, when, and how candidates of one race or ethnicity act to mobilize voters of another race or ethnicity. Specifically, Collingwood examines how and when white candidates mobilize Latino voters, and why some candidates are more succesful than others. He argues that candidates strategize by weighing the potential costs and benefits of conducting CRM based on the size of the minority electorate (the benefit) and the overall level of white racial hostility (the cost). Extensive cross-racial mobilization is most likely to occur when elections are competitive, institutional barriers to the vote are low, candidates have previously developed a welcoming racial reputation with target voters, whites' attitudes are racially liberal, and the Latino electorate is large and growing. Moreover, candidates who can demonstrate cultural competence and do so repeatedly are much more likely to be successful at making such appeals. The book looks at CRM trends and case studies over the past seventy years to gauge how politics in various places have changed as the American electorate has diversified. It draws on the author's research in over thirty archives in nine states, candidate and survey data, and experimental approaches to assess causality in voter responses to candidate behavior.
Download or read book Campaigns And Elections American Style written by James A. Thurber and published by Westview Press. This book was released on 1995-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Sometimes the two views correspond quite closely—as when academic Paul Herrnson's research on volunteerism reinforces grassroots campaign specialist Will Robinson's experience with field operations at the local level. Other times, theory flies in the face of practice, as William Hamilton (campaign pollster) and Raymond Wolfinger (survey research specialist) reveal in essays on the use of campaign surveys. Sam Popkin embodies the essence of the book; he is a key academic who also played an important role in advising the Clinton campaign.The essays in this volume provide a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 phenomena of town meetings, bus tours, MTV, talk radio, infomercials, and focus groups. Especially relevant to the 1994 midterm elections, we see how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through 1994 with the 1996 elections in mind. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way.Perfect for a variety of courses in American government, Campaigns and Elections American Style is borne out of the marriage of campaign professionals and academics teaching in American University's nationally televised Campaign Management Institute. This book is essential reading for political junkies of any stripe and serious students of campaigns and elections. All will be impressed by the clear portrait this volume paints of the professionalization and dramatic transformation of American election campaigns over the last 30 years.
Download or read book Mobilizing Inclusion written by Lisa Garcia Bedolla and published by Yale University Press. This book was released on 2012-10-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which get out the vote efforts actually succeed in ethnoracial communities, and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame: the social cognition model of voting, based on an individual's sense of civic identity, for understanding get out the vote effectiveness. Their book serves as a guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Download or read book Voter Suppression in U S Elections written by Stacey Abrams and published by University of Georgia Press. This book was released on 2020 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Following the model of the first book in the "History in the Headlines (HiH) series (Catherine Clinton's Confederate Statues and Memorialization), Voter Suppression in U.S. Elections offers an enlightening, history-informed conversation about voter disenfranchisement in the United States. The book includes an edited transcript of a conversation hosted by the Library Company of Philadelphia in 2019, as well as the "ten best" articles students and interested citizens should read about voter access and suppression. The book will have an online presence that hosts additional content (more articles, podcasts, other news) on the press's Manifold digital publishing platform site"--
Download or read book The New American Voter written by Warren Edward Miller and published by . This book was released on 1996 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this definitive study, Warren E. Miller and J. Merrill Shanks present a comprehensive, authoritative analysis of American voting patterns from 1952 through the early 1990s, with special emphasis on the 1992 election, based on data collected by the National Election Studies. For example, Miller and Shanks reveal that: The loudly trumpeted "dealignment" of the 1970s and 1980s, along with the decline in voter turnout, was in fact an acute "nonalignment" and noninvolvement of new cohorts entering the electorate. The social correlates of the Republican/Democratic divisions on party identification among Southern voters have changed dramatically over a forty-year period. Enduring cultural and ideological predispositions play a major role in shaping voters' reactions to election campaigns and their choice for President. Personalities of presidential candidates and their positions on campaign issues tend to matter far less than is often claimed. Perot's appeal in 1992 can be attributed to the same factors that distinguished between supporters of Clinton and Bush. In an unprecedented analysis of individual elections and long-term trends, and of changes within regions, ethnic groups, and gender and age categories, The New American Voter presents a unique social and economic picture of partisanship and participation in the American electoral process. This work is likely to become an instant classic.
Download or read book American Gridlock written by James A. Thurber and published by Cambridge University Press. This book was released on 2015-11-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Gridlock is a comprehensive analysis of polarization encompassing national and state politics, voters, elites, activists, the media, and the three branches of government.
