Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Download or read book Heart written by Grant Howitt and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Roleplaying game set in a strange undercity that warps to match your heart's desire.
Download or read book Heart of the Storm written by Richard T. Reynolds and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Our Divided Political Heart written by E.J. Dionne Jr. and published by Bloomsbury Publishing USA. This book was released on 2012-05-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: America today is at a political impasse; we face a nation divided and discontented. Acclaimed political commentator E.J. Dionne argues that Americans can't agree on who we are as a nation because we can't agree on who we've been, or what it is, philosophically and spiritually, that makes us "Americans." Dionne places our current quarrels in the long-standing tradition of struggle between two core values: the love of individualism and our reverence for community. Both make us who we are, and to ignore either one is to distort our national character. He sees the current Tea Party as a representation of hyper-individualism, and takes on their agenda-serving distortions of history, from the Revolution to the Civil War and the constitutional role of government. Tea Partiers have reacted fiercely to President Obama, who seeks to restore a communitarian balance - a cause in American liberalism which Dionne traces through recent decades. The ability of the American system to self-correct may be one of its greatest assets, but we have been caught in cycles of over-correcting. Dionne seeks, through an understanding of our factious past, to rediscover the idea of true progress, and the confidence that it can be achieved.
Download or read book The Last Campaign written by Thurston Clarke and published by Macmillan. This book was released on 2008-05-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the story of Robert F. Kennedy's 1968 Presidential campaign.
Download or read book Shattered written by Jonathan Allen and published by Crown. This book was released on 2018-05-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER It was never supposed to be this close. And of course she was supposed to win. How Hillary Clinton lost the 2016 election to Donald Trump is the riveting story of a sure thing gone off the rails. For every Comey revelation or hindsight acknowledgment about the electorate, no explanation of defeat can begin with anything other than the core problem of Hillary's campaign--the candidate herself. Through deep access to insiders from the top to the bottom of the campaign, political writers Jonathan Allen and Amie Parnes have reconstructed the key decisions and unseized opportunities, the well-intentioned misfires and the hidden thorns that turned a winnable contest into a devastating loss. Drawing on the authors' deep knowledge of Hillary from their previous book, the acclaimed biography HRC, Shattered offers an object lesson in how Hillary herself made victory an uphill battle, how her difficulty articulating a vision irreparably hobbled her impact with voters, and how the campaign failed to internalize the lessons of populist fury from the hard-fought primary against Bernie Sanders. Moving blow-by-blow from the campaign's difficult birth through the bewildering terror of election night, Shattered tells an unforgettable story with urgent lessons both political and personal, filled with revelations that will change the way readers understand just what happened to America on November 8, 2016.
Download or read book Cuzco 1536 37 written by Si Sheppard and published by Bloomsbury Publishing. This book was released on 2021-12-23 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly illustrated and detailed study of one of the most important campaigns in the colonization of the Americas, the Spanish conquest of the vast Inca Empire. In April 1532 a bloody civil war between two brothers ended with one of them, Atahualpa, as master of the mighty Inca Empire. Now the most powerful man in South America, his word was law for millions of subjects spread across thousands of square miles, from the parched deserts of the coast to the lush rainforest of the Amazon and along the spine of the soaring Andes Mountains. But the time of the Incas was coming to an end. In November of that year a handful of Spanish conquistadors led by Francisco Pizarro seized Atahualpa at Cajamarca, extorted his treasure, murdered him, and then marched on the Inca capital Cuzco to elevate a puppet, Manco, to the vacant throne. In 1536, however, Manco roused his people against the intruders, and the Spaniards found themselves isolated and fighting for their lives. This fascinating and beautifully illustrated book brings to life the background to and progress of the desperate 10-month siege of Cuzco; the opposing commanders, their fighting men, tactics, and military technologies; the key clashes, from Sacsayhuamán to Ollantaytambo; and how the outcome shaped our world today.
Download or read book What It Takes written by Richard Ben Cramer and published by Open Road Media. This book was released on 2011-08-02 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, the anguish, and the emptiness of what may have been the last normal two-party campaign in American history” (Time). An up-close, in-depth look at six candidates—George H. W. “Poppy” Bush, Bob Dole, Joe Biden, Michael Dukakis, Richard Gephardt, and Gary Hart—this account of the 1988 US presidential campaign explores a unique moment in history, with details on everything from Bush at the Astrodome to Hart’s Donna Rice scandal. Cramer also addresses the question we find ourselves pondering every four years: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that allows them to throw their hat in the ring as a candidate for leadership of the free world? Exhaustively researched from thousands of hours of interviews, What It Takes creates powerful portraits of these Republican and Democratic contenders, and the consultants, donors, journalists, handlers, and hangers-on who surround them, as they meet, greet, and strategize their way through primary season chasing the nomination, resulting in “a hipped-up amalgam of Teddy White, Tom Wolfe, and Norman Mailer” (Los Angeles Times Book Review). With timeless insight that helps us understand the current state of the nation, this “ultimate insider’s book on presidential politics” explores what helps these people survive, what makes them prosper, what drives them, and ultimately, what drives our government—human beings, in all their flawed glory (San Francisco Chronicle).
Download or read book All the Truth Is Out written by Matt Bai and published by Vintage. This book was released on 2014-09-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a major motion picture "The Front Runner" starring Hugh Jackman An NPR Best Book of the Year In May 1987, Colorado Senator Gary Hart—a dashing, reform-minded Democrat—seemed a lock for the party’s presidential nomination and led George H. W. Bush by double digits in the polls. Then, in one tumultuous week, rumors of marital infidelity and a newspaper’s stakeout of Hart’s home resulted in a media frenzy the likes of which had never been seen before. Through the spellbindingly reported story of the Senator’s fall from grace, Matt Bai, Yahoo News columnist and former chief political correspondent for The New York Times Magazine, shows the Hart affair to be far more than one man’s tragedy: rather, it marked a crucial turning point in the ethos of political media, and the new norms of life in the public eye. All the Truth Is Out is a tour de force portrait of the American way of politics at the highest level, one that changes our understanding of how we elect our presidents and how the bedrock of American values has shifted under our feet.
Download or read book Finding the Heart of the Nation written by Thomas Mayo and published by Hardie Grant Publishing. This book was released on 2019-10-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for all Australians. Since the Uluru Statement from the Heart was formed in 2017, Thomas Mayo has travelled around the country to promote its vision of a better future for Indigenous Australians. He’s visited communities big and small, often with the Uluru Statement canvas rolled up in a tube under his arm. Through the story of his own journey and interviews with 20 key people, Thomas taps into a deep sense of our shared humanity. The voices within these chapters make clear what the Uluru Statement is and why it is so important. And Thomas hopes you will be moved to join them, along with the growing movement of Australians who want to see substantive constitutional change. Thomas believes that we will only find the heart of our nation when the First peoples – the Aboriginal and Torres Strait Islanders – are recognised with a representative Voice enshrined in the Australian Constitution. ‘Thomas’s compelling work is full of Australian Indigenous voices that should be heard. Read this book, listen to them, and take action.’ – Danny Glover, actor and humanitarian
Download or read book The Heart of Hell written by Jeffry D. Wert and published by UNC Press Books. This book was released on 2022-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The struggle over the fortified Confederate position known as Spotsylvania's Mule Shoe was without parallel during the Civil War. A Union assault that began at 4:30 A.M. on May 12, 1864, sparked brutal combat that lasted nearly twenty-four hours. By the time Grant's forces withdrew, some 55,000 men from Union and Confederate armies had been drawn into the fury, battling in torrential rain along the fieldworks at distances often less than the length of a rifle barrel. One Union private recalled the fighting as a "seething, bubbling, soaring hell of hate and murder." By the time Lee's troops established a new fortified line in the predawn hours of May 13, some 17,500 &8239;officers and men from both sides had been killed, wounded, or captured when the fighting &8239;ceased.&8239;The site of the most intense clashes became forever known as the Bloody Angle.&8239; Here, renowned military historian Jeffry D. Wert draws on the personal narratives of Union and Confederate troops who survived the fight &8239;to offer a gripping story of Civil War combat at its most difficult. Wert's &8239;harrowing tale&8239;reminds us that the war's story, often told through its commanders and campaigns,&8239;truly belonged to the common soldier.
Download or read book Through the Heart of Dixie written by Anne S. Rubin and published by UNC Press Books. This book was released on 2014 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the Heart of Dixie: Sherman's March and American Memory
Download or read book Peninsula Campaign and the Necessity of Emancipation written by Glenn David Brasher and published by Univ of North Carolina Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Peninsula Campaign and the Necessity of Emancipation
Download or read book Hearts Torn Asunder written by Ernest A. Dollar and published by . This book was released on 2020-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In the popular memory, the end of the Civil War arrived at Appomattox with handshakes and amicable banter between Robert E. Lee and Ulysses S. Grant--an honorable ceremony amongst noble warriors. And so it has been remembered to this day. But the war was not over. A larger and arguably more important surrender had yet to take place in North Carolina. This story occupies but little space in the vast annals of Civil War literature. As author Ernest A. Dollar Jr. ably explains in Hearts Torn Asunder: Trauma in the Civil War's Final Campaign in North Carolina, the lens of modern science may reveal why.This war's final campaign in North Carolina began on April 10, 1865, a day after Appomattox. More than 120,000 Union and Confederate soldiers were still in the field bringing war with them as they moved across North Carolina's heartland. Maj. Gen. William T. Sherman was still out to destroy the South's ability and moral stamina to make war. His unstoppable Union troops faced Maj. Gen. Joseph E. Johnston's demoralized but still dangerous Confederate Army of Tennessee. Thousands of paroled Rebels, desperate, distraught, and destitute, added to the chaos by streaming into the state from Virginia. Grief-stricken civilians struggling to survive in a collapsing world were caught in the middle. The collision of these groups formed a perfect storm long ignored by those wielding pens.Hearts Torn Asunder explores the psychological experience of these soldiers and civilians during the chaotic closing weeks of the war. Their letters, diaries, and accounts reveal just how deeply the killing, suffering, and loss had hurt and impacted these people by the spring of 1865. The author deftly recounts the experience of men, women, and children who endured intense emotional, physical, and moral stress during the war's dramatic climax. Their emotional, irrational, and often uncontrollable reactions mirror symptoms associated with trauma victims today, all of which combined to shape memory of the war's end. Once the armies left North Carolina after the surrender, their stories faded with each passing decade, neither side looked back and believed there was much that was honorable to celebrate. Hearts Torn Asunder recounts at a very personal level what happened during those closing days that made a memory so painful that few wanted to celebrate, but none could forget.
Download or read book Reporting Elections written by Stephen Cushion and published by John Wiley & Sons. This book was released on 2018-03-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How elections are reported has important implications for the health of democracy and informed citizenship. But, how informative are the news media during campaigns? What kind of logic do they follow? How well do they serve citizens?e Based on original research as well as the most comprehensive assessment of election studies to date, Cushion and Thomas examine how campaigns are reported in many advanced Western democracies. In doing so, they engage with debates about the mediatization of politics, media systems, information environments, media ownership, regulation, political news, horserace journalism, objectivity, impartiality, agenda-setting, and the relationship between media and democracy more generally. Focusing on the most recent US and UK election campaigns, they consider how the logic of election coverage could be rethought in ways that better serve the democratic needs of citizens. Above all, they argue that election reporting should be driven by a public logic, where the agenda of voters takes centre stage in the campaign and the policies of respective political parties receive more airtime and independent scrutiny. The book is essential reading for scholars and students in political communication and journalism studies, political science, media and communication studies.
Download or read book Campaign Widows written by Aimee Agresti and published by Harlequin. This book was released on 2018-05-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s an election season gone wild in this “irresistible” (Cosmopolitan) and “whip-smart” (Us Weekly) novel about a delicious cast of characters who forge an unlikely friendship while their significant others are out on the campaign trail. Cady Davenport is living the American dream… At least she’s supposed to be. She’s in a new city, with a new job and even a new fiancé. But when her husband-to-be hits the road for the upcoming presidential election, Cady realizes she’s on her own—and that her dream life might not be all she’d imagined. Until she finds herself thrust straight into the heart of the most influential inner circle in Washington, DC: the campaign widows. As friends, they’re an unlikely group—a fabulous Georgetown doyenne; a speechwriter turned mommy blogger; an artsy website editor; and a First Lady Hopeful who’s not convinced she wants the job. But they share one undeniable bond: their spouses are all out on the trail during a hotly contested election season. Cady is unsure of her place in their illustrious group, but with the pressures of the unprecedented election mounting, the widows’ worlds keep turning—faster than ever—as they hold down the fort while running companies, raising babies, racking up page views and even reinventing themselves. And their friendship might be just what Cady needs to find the strength to pursue her own happiness.
