Download or read book Cambridge Marketing Handbook Philosophy written by Charles Nixon and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the spectrum of marketing; consumer views of marketing; alternative views; the six operational spheres of marketing.

Download or read book The Cambridge Handbook of the Philosophy of Language written by Piotr Stalmaszczyk and published by . This book was released on 2021-12-02 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to contemporary investigations into the relationship between language, philosophy, and linguistics.

Download or read book Cambridge Marketing Handbook Stakeholder written by Terry Nicklin and published by . This book was released on 2013-08-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as phil.

Download or read book The Cambridge Companion to Plato written by Richard Kraut and published by Cambridge University Press. This book was released on 1992-10-30 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourteen new essays discuss Plato's views about knowledge, reality, mathematics, politics, ethics, love, poetry, and religion in a convenient, accessible guide that analyzes the intellectual and social background of his thought as well.

Download or read book The Cambridge History of Philosophy of the Scientific Revolution written by David Marshall Miller and published by . This book was released on 2022-01-06 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of cutting-edge scholarship on the close interaction of philosophy with science at the birth of the modern age.

Download or read book The Cambridge Companion to Philosophical Methodology written by Giuseppina D'Oro and published by Cambridge University Press. This book was released on 2017-02-16 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume provides clear and comprehensive coverage of the main methodological debates and approaches within philosophy. The book gives equal weight to analytical and continental approaches, and pays attention to approaches that are often overlooked.

Download or read book The Cambridge Companion to Kant written by Paul Guyer and published by Cambridge University Press. This book was released on 1992-01-31 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental task of philosophy since the seventeenth century has been to determine whether the essential principles of both knowledge and action can be discovered by human beings unaided by an external agency. No one philosopher contributed more to this enterprise than Kant, whose Critique of Pure Reason (1781) shook the very foundations of the intellectual world. Kant argued that the basic principles of the natural science are imposed on reality by human sensibility and understanding, and thus that human beings are also free to impose their own free and rational agency on the world. This 1992 volume is the only systematic and comprehensive account of the full range of Kant's writings available, and the first major overview of his work to be published in more than a dozen years. An internationally recognised team of Kant scholars explore Kant's conceptual revolution in epistemology, metaphysics, philosophy of science, moral and political philosophy, aesthetics, and the philosophy of religion.

Download or read book The Cambridge Companion to Arabic Philosophy written by Peter Adamson and published by Cambridge University Press. This book was released on 2004-12-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philosophy written in Arabic and in the Islamic world represents one of the great traditions of Western philosophy. Inspired by Greek philosophical works and the indigenous ideas of Islamic theology, Arabic philosophers from the ninth century onwards put forward ideas of great philosophical and historical importance. This collection of essays, by some of the leading scholars in Arabic philosophy, provides an introduction to the field by way of chapters devoted to individual thinkers (such as al-Farabi, Avicenna and Averroes) or groups, especially during the 'classical' period from the ninth to the twelfth centuries. It also includes chapters on areas of philosophical inquiry across the tradition, such as ethics and metaphysics. Finally, it includes chapters on later Islamic thought, and on the connections between Arabic philosophy and Greek, Jewish, and Latin philosophy. The volume also includes a useful bibliography and a chronology of the most important Arabic thinkers.

Download or read book The Cambridge Handbook of Literacy written by David R. Olson and published by Cambridge University Press. This book was released on 2009-02-16 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates how literacy is more than learning to read and write. Literacy creates communities, organizes personal and social lives, makes possible civil society and the rule of law, and underwrites the commitment of both modern and developing societies to universal education and ever higher levels of literate competence. Everything that is involved in being and becoming literate is the concern of this interdisciplinary group of distinguished scholars.

Download or read book The Cambridge Companion to the Philosophy of Biology written by David L. Hull and published by Cambridge University Press. This book was released on 2007-10-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: The philosophy of biology is one of the most exciting new areas in the field of philosophy and one that is attracting much attention from working scientists. This Companion, edited by two of the founders of the field, includes newly commissioned essays by senior scholars and up-and-coming younger scholars who collectively examine the main areas of the subject - the nature of evolutionary theory, classification, teleology and function, ecology, and the problematic relationship between biology and religion, among other topics. Up-to-date and comprehensive in its coverage, this unique volume will be of interest not only to professional philosophers but also to students in the humanities and researchers in the life sciences and related areas of inquiry.

Download or read book The Cambridge Companion to Sartre written by Christina Howells and published by Cambridge University Press. This book was released on 1992-08-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the most comprehensive and up-to-date surveys of the philosophy of Sartre, by some of the foremost interpreters in the United States and Europe. The essays are both expository and original, and cover Sartre's writings on ontology, phenomenology, psychology, ethics, and aesthetics, as well as his work on history, commitment, and progress; a final section considers Sartre's relationship to structuralism and deconstruction. Providing a balanced view of Sartre's philosophy and situating it in relation to contemporary trends in Continental philosophy, the volume shows that many of the topics associated with Lacan, Foucault, Levi-Strauss, and Derrida are to be found in the work of Sartre, in some cases as early as 1936. A special feature of the volume is the treatment of the recently published and hitherto little studied posthumous works.

Download or read book The Cambridge Companion to Early Modern Philosophy written by Donald Rutherford and published by . This book was released on 2006-10-12 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of one of the most innovative periods in the history of Western philosophy.

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Download or read book An Introduction to the Philosophy of Religion written by Michael J. Murray and published by Cambridge University Press. This book was released on 2008-03-20 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to the Philosophy of Religion provides a broad overview of the topics which are at the forefront of discussion in contemporary philosophy of religion. Prominent views and arguments from both historical and contemporary authors are discussed and analyzed. The book treats all of the central topics in the field, including the coherence of the divine attributes, theistic and atheistic arguments, faith and reason, religion and ethics, miracles, human freedom and divine providence, science and religion, and immortality. In addition it addresses topics of significant importance that similar books often ignore, including the argument for atheism from hiddenness, the coherence of the doctrines of the Trinity and the Incarnation, and the relationship between religion and politics. It will be a valuable accompaniment to undergraduate and introductory graduate-level courses.

Download or read book The Cambridge Companion to Utilitarianism written by Ben Eggleston and published by Cambridge University Press. This book was released on 2014-01-30 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilitarianism, the approach to ethics based on the maximization of overall well-being, continues to have great traction in moral philosophy and political thought. This Companion offers a systematic exploration of its history, themes, and applications. First, it traces the origins and development of utilitarianism via the work of Jeremy Bentham, John Stuart Mill, Henry Sidgwick, and others. The volume then explores issues in the formulation of utilitarianism, including act versus rule utilitarianism, actual versus expected consequences, and objective versus subjective theories of well-being. Next, utilitarianism is positioned in relation to Kantianism and virtue ethics, and the possibility of conflict between utilitarianism and fairness is considered. Finally, the volume explores the modern relevance of utilitarianism by considering its practical implications for contemporary controversies such as military conflict and global warming. The volume will be an important resource for all those studying moral philosophy, political philosophy, political theory, and history of ideas.

Download or read book The Cambridge Companion to Atheism written by Michael Martin and published by Cambridge University Press. This book was released on 2006-10-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 2007 volume, eighteen of the world's leading scholars present original essays on various aspects of atheism: its history, both ancient and modern, defense and implications. The topic is examined in terms of its implications for a wide range of disciplines including philosophy, religion, feminism, postmodernism, sociology and psychology. In its defense, both classical and contemporary theistic arguments are criticized, and, the argument from evil, and impossibility arguments, along with a non religious basis for morality are defended. These essays give a broad understanding of atheism and a lucid introduction to this controversial topic.

Download or read book The Cambridge Companion to the Philosophy of Law written by John Tasioulas and published by Cambridge University Press. This book was released on 2020-07-02 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, comprehensive, and high quality companion to legal philosophy written by a stellar cast of international contributors.