Download or read book Calibration of Utility Values in Conjoint Measurement Studies written by Noreen Klein Moore and published by . This book was released on 1979 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.
Download or read book Dynamic Governance of Energy Technology Change written by Silvia Ulli-Beer and published by Springer Science & Business Media. This book was released on 2013-12-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formulating effective responses to the global challenges of mitigating climate change and securing a sustainable energy future requires a clear understanding of the interdependent causalities between institutions, local decision making, strategic alliances and eco-innovations, as well as policies. It has been acknowledged that the linear “Manhattan project” model is not an adequate governance model for mastering the dynamic complexity of socio-technical transitions; therefore this book aims at advancing research on systematic transition management models. It offers qualitative and quantitative analyses of socio-technical transitions in road transportation and housing, bringing together tailored theorizing on sustainability transitions and applied system dynamics modeling. It highlights the interconnected causal feedbacks that are required to overcome the lock-in situation in road transportation and housing fueled by fossil energies. Showing which concerted actions and framework conditions are required in the transition phases in order to initiate and sustain socio-technical transition, it serves as a guide to model-based strategy making, policy design and analyses in support of sustainable futures.
Download or read book Sustainable E Business Management written by Matthew L Nelson and published by Springer Science & Business Media. This book was released on 2010-07-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers from the e-Commerce and e-Business (SIGeBIZ) track at the 16th Americas Conference on Information Systems, AMCIS 2010, held in Lima, Peru, August 12-15, 2010. The 13 papers presented here were selected from 48 submissions and have been organized into three research lines: e-business models and information systems in financial markets, e-commerce use and design, and e-business research issues and methods.
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Download or read book Journal of Travel Research written by and published by . This book was released on 1986 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Pricing Compass written by Jan Y. Yang and published by Springer Nature. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Leisure Research written by and published by . This book was released on 1989 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings written by American Institute for Decision Sciences. Meeting and published by . This book was released on 1978 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Download or read book Advanced Marketing Research written by Richard Bagozzi and published by John Wiley & Sons. This book was released on 1994-07-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Download or read book Transportation Research Record written by and published by . This book was released on 1982 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Behavioral Travel demand Models written by Peter R. Stopher and published by . This book was released on 1976 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analyzing Decision Making written by Jordan J. Louviere and published by SAGE. This book was released on 1988-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.
Download or read book Mathematical Techniques for Estimation of the Value of Travel Time Savings written by G. W. King and published by . This book was released on 1983 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wiley Blackwell Handbook of Judgment and Decision Making 2 Volume Set written by Gideon Keren and published by John Wiley & Sons. This book was released on 2016-02-16 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, and applications in the burgeoning field of judgment and decision making (JDM) Emphasizes the growth of JDM applications with chapters devoted to medical decision making, decision making and the law, consumer behavior, and more Addresses controversial topics from multiple perspectives – such as choice from description versus choice from experience – and contrasts between empirical methodologies employed in behavioral economics and psychology Brings together a multi-disciplinary group of contributors from across the social sciences, including psychology, economics, marketing, finance, public policy, sociology, and philosophy 2 Volumes
Download or read book Marketing and Research Today written by and published by . This book was released on 1991 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
