Download or read book Cadenas hoteleras espa olas y la responsabilidad social written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La Responsabilidad Social Empresarial (RSE) está cobrabrando un protagonismo cada vez más importante en la gestión empresarial, tanto para las grandes compañias como para las pequeñas y medianas empresas. Esto se ha debido a un profundo cambio en la mentalidad empresarial, debido, principalmente a la presión y exigencias de una sociedad cada vez más concienciada. A pesar de su creciente importancia, la RSE sigue siendo un aspecto voluntario por parte de las empresas. Aún así, la elección de comprometerse con la responsabilidad social debe ser inequívoca e integrarse como un elemento más en la gestión estratégica de la organización que contribuya a gestionar riesgos y detectar nuevas oportunidades, en estrecha colaboración con los grupos de interés. El propósito de este estudio es dar a conocer el grado de implantación y compromiso en materia de RSE por parte del sector turístico, un sector esencial para la economía de nuestro país y que en la actualidad busca orientarse hacia la innovación, la excelencia y la sostenibilidad. Para ello se ha analizado el nivel de responsabilidad social de 10 cadenas hoteleras, las más representativas del sector español en número de habitaciones. específicamente se ha valorado su nivel de transparencia con la elaboración de memorias de sostenibilidad, la disponibilidad de códigos éticos y la aplicación de diversas normas certificables. Los resultados desvelan que el sector hotelero a través de herramientas en RSE quiere llegar a ser hoteles sostenibles. Palabras clave: Responsabilidad Social Empresarial, Turismo, Cadenas hoteleras.

Download or read book Relaci n entre responsabilidad social corporativa y rentabilidad financiera written by and published by . This book was released on 2013 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book La importancia de la responsabilidad social corporativa en el sector hotelero espa ol an lisis comparativo entre Meli y NH written by Mario Bermejo Fernández and published by . This book was released on 2019 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Responsabilidad Social Corporativa (RSC) está cobrando un protagonismo cada vez más evidente en el panorama empresarial. Esto es debido a un cambio sustancial en la mentalidad empresarial, generado por la presión social y las nuevas exigencias de unos consumidores conscientes de los terribles problemas éticos y medioambientales que estamos viviendo.El compromiso de las empresas actuales con la responsabilidad social debería ser indudable y debería integrarse como un elemento más su estructura organizativa. Este activo empresarial contribuye a gestionar riesgos y detectar nuevas oportunidades, teniendo siempre en cuenta a los grupos de interés.El objetivo principal de este trabajo es realizar un análisis sobre el grado de implicación y compromiso en materia de RSC del sector turístico, un sector de vital importancia para la economía española y qué, en la actualidad, está orientándose hacia la innovación y la sostenibilidad. Para ello, a través de los estándares del "Global Reporting Initiative" (GRI), se han analizado a las dos cadenas hoteleras más representativas del sector español en número de habitaciones: Meliá Hotels International y NH Hotel Group.Los resultados obtenidos nos desvelan que estas multinacionales ya han incorporado la RSC a su esquema estratégico como un elemento indispensable más en la consecución de sus objetivos empresariales dejando atrás la concepción de la RSC como una herramienta de marketing para lavar su imagen. Palabras clave: análisis estratégico, cadenas hoteleras, Responsabilidad social corporativa (RSC).

Download or read book Corporate Social Responsibility in the Hospitality and Tourism Industry written by Guliani, Lipika Kaur and published by IGI Global. This book was released on 2016-03-04 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel industry continues to grow and adapt, it becomes imperative that they implement socially responsible procedures. Corporate Social Responsibility in the Hospitality and Tourism Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Featuring best practices and theoretical concepts on the support of local economies, ethical sourcing of native goods, and sustainability procedures, this publication is a vital source for policy makers, academicians, researchers, students, technology developers, and government officials interested in emergent ethical and moral practices within the travel industry.

Download or read book La responsabilidad social corporativa en el sector hotelero mallorqu n written by Juana María Tomás Roca and published by . This book was released on 2017 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: El propósito de este trabajo es realizar un estudio sobre el grado de implantación de la Responsabilidad Social Corporativa en las empresas del sector hotelero mallorquín por el gran peso que tiene este sector en la economía de Mallorca. Para ello, se ha realizado un estudio sobre la evolución del concepto de Responsabilidad Social Corporativa, exponiendo distintas teorías sobre este concepto, así como los principios sobre los que se basa. Asimismo, se ha realizado un estudio sobre la situación hotelera mallorquina y se han seleccionado, con base en un estudio realizado por Hosteltur sobre las 10 mejores cadenas hoteleras españolas, las cuatro principales cadenas hoteleras con capital mallorquín para analizar el grado de implicación de estas entidades en la Responsabilidad Social Corporativa.

Download or read book Optimal Tourism Development written by Juan A. Campos-Soria and published by MDPI. This book was released on 2020-11-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative development strategies should be contemplated. This Special Issue deals with different topics concerning optimal tourism development. Destination management requires further understanding of different issues, such as carrying capacity, income-based optimal supply size, identification and development of optimal market niches, and adaptation or environmental protection strategies. Tourism planning is concerned with the role of economies of agglomeration, i.e., the advantages of spatial clusters vs scattered development. Additionally, support for and investment in innovation, accessibility, and mobility are relevant nowadays. From the stakeholders’ perspective, it is relevant to discuss ways of cooperating and sources of conflicts among different sectors and actors, governance and incentives for sustainable tourism practices, and equity and economic distribution of benefits. Finally, the development of methodological tools for the assessment of optimal tourism development is necessary for policy making, in particular the development of methods that are capable of integrating economic, environmental, and social criteria.

Download or read book Responsabilidad social empresarial en el sector tur stico written by David Daniel Peña Miranda and published by Ecoe Ediciones. This book was released on 2019-01-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra es una contribución al mundo académico y empresarial sobre la Responsabilidad Social Empresarial (RSE). Propone un análisis integrado del conocimiento, la aplicación y la comunicación de la misma, cuya utilidad científica y práctica se evidencia en el sector turístico al ser estudiado y aplicado en las empresas hoteleras de la región Caribe colombiana. El texto busca sensibilizar al empresario para que las actuaciones que realizan en materia de RSE promuevan el desarrollo de un turismo más responsable y sostenible en su área de influencia más cercana. Estructurado en cinco capítulos: el primero aborda el conocimiento de la RSE, el segundo gira en torno a la aplicación de la RSE, el tercero reflexiona sobre la comunicación de la RSE, el cuarto muestra los resultados de un estudio empírico aplicado a las empresas turísticas de alojamiento de la región Caribe colombiana, y el quinto, describe las conclusiones generales de la obra, haciendo un especial énfasis en las principales implicaciones prácticas para el mundo empresarial. Dirigido a estudiantes de las carreras de Administración de Empresas Turísticas y Hoteleras, Administración de Empresas, Economía, Negocios Internacionales, Contaduría, Ingeniería Industrial, Ingeniería Ambiental, Ingeniería Comercial y afines. A profesionales de áreas de las ciencias empresariales y económicas e ingenierías relacionadas con la gestión empresarial, a directores generales de empresa o responsables de la sostenibilidad y/o responsabilidad social. Incluye: - Estudio pionero a nivel nacional de la Responsabilidad Social Empresarial en el sector turístico y hotelero de la región del Caribe. - Marco científico-teórico completo y aplicación eficaz de la RSE al mundo empresarial. - Propuesta de un modelo de análisis innovador de la RSE y dos modelos complementarios de gestión.

Download or read book Sustainable Tourism Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.

Download or read book Progress in Ethical Practices of Businesses written by Marta Peris-Ortiz and published by Springer Nature. This book was released on 2021-03-22 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.

Download or read book Yield Management written by Ian Yeoman and published by Burns & Oates. This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student textbook for those involved in the hospitality, tourism and business sectors explains the concept of yield management that seeks to balance the supply and demand of customers and service.

Download or read book Bill Marriott written by Dale Van Atta and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author gives readers an intimate portrait of the life of a billionaire and business titan and shares his definition of success. This biography tells the remarkable story of a man who had the vision to create a multibillion-dollar business, who understood the power of giving, and lived the creed that hard work will pay off, but success is never final.

Download or read book Technology Organization and Competitiveness written by Giovanni Dosi and published by Oxford University Press. This book was released on 1998 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The determinants of a firm's innovative capacity are rooted in organizational design, incentives, human resources, internal culture, and external linkages. Profiting from innovation is always a challenge and licensing is one of many options.

Download or read book Tourism and Water written by Stefan Gössling and published by Channel View Publications. This book was released on 2015 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.

Download or read book Sustainable Tourism Management written by John Swarbrooke and published by CABI. This book was released on 1999 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject

Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

Download or read book Gender Work and Tourism written by M Thea Sinclair and published by Routledge. This book was released on 2005-08-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Work and Tourism examines the central role played by women in the tourism industry. It discusses the nature of their work and the ways in which tourism creates tensions between the attitude and conduct of tourists and the beliefs and behaviour of local women. Among the areas explored are: the segmentation of tourism work in Northern Cyprus; women's and men's work in Bali and the division of social and political power; gendered tourism work in Mexico and the Philippines; material and ideological changes in sex tourism in South-East Asia and the exploitation of South-East Asian women in Japan.

Download or read book Corporate Sustainability and Responsibility in Tourism written by Dagmar Lund-Durlacher and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers essential insights into how the world's second largest industry, tourism, is responding to challenges involved in expanding the corporate social responsibility (CSR) concept to corporate sustainability and responsibility, referred to as CSR 2.0. It analyzes the typical setup of tourism with various types of commercial agents: corporations, small and medium sized enterprises, public-private partnerships, social enterprises and local cooperatives. In addition, the book examines a broad range of voluntary initiatives, the effectiveness of these efforts, and how contextual and wider policy features shape these relationships. The book is divided into three parts, the first of which elaborates on strategic drivers and rationales for CSR. In turn, the second part introduces readers to design approaches for CSR programs and envisaged impacts, while part three focuses on implementation, certification, reporting, and possible outcomes. Each part offers a mixture of theoretical perspectives, synthesis analyses and case studies. The respective chapters tackle a broad spectrum of tourism sub-sectors, e.g. the cruise industry, aviation, gastronomy, nature-based tourism, and urban destinations.