Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Download or read book Media Promotion Marketing for Broadcasting Cable the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Download or read book Introduction to Cable TV CATV written by Lawrence Harte and published by Discovernet. This book was released on 2017-03-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the functions and operation of cable television (CATV) systems, TV technologies including MPEG, DOCSIS cable modems, and distribution systems. It covers CATV services including advertising, tCommerce, home networking with DLNA, and how it is combining with Internet TV using HbbTV.
Download or read book Cable Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Will Be Revolutionized Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Incredibly prescient . . . the revised edition updates its account to reflect an age when Hulu, Netflix, and Amazon are now competing for Emmy and Peabody Awards.” —Henry Jenkins, coauthor of Spreadable Media: Creating Meaning and Value in a Networked Culture Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise but redefining what we can do with it, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband-delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live televised sports, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter. “[A] thorough and engaging analysis.” —Velvet Light Trap “Thick with trade facts and figures.” —Popular Communication
Download or read book Cable Television Regulation written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cable Television Regulation Oversight written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and published by . This book was released on 1977 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Cable Television Technology written by David Large and published by Elsevier. This book was released on 2004-01-13 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, revised, and expanded, this second edition of Modern Cable Television Technology addresses the significant changes undergone by cable since 1999--including, most notably, its continued transformation from a system for delivery of television to a scalable-bandwidth platform for a broad range of communication services. It provides in-depth coverage of high speed data transmission, home networking, IP-based voice, optical dense wavelength division multiplexing, new video compression techniques, integrated voice/video/data transport, and much more. Intended as a day-to-day reference for cable engineers, this book illuminates all the technologies involved in building and maintaining a cable system. But it's also a great study guide for candidates for SCTE certification, and its careful explanations will benefit any technician whose work involves connecting to a cable system or building products that consume cable services. - Written by four of the most highly-esteemed cable engineers in the industry with a wealth of experience in cable, consumer electronics, and telecommunications - All new material on digital technologies, new practices for delivering high speed data, home networking, IP-based voice technology, optical dense wavelength division multiplexing (DWDM), new video compression techniques, and integrated voice/video/data transport - Covers the latest on emerging digital standards for voice, data, video, and multimedia - Presents distribution systems, from drops through fiber optics, an covers everything from basic principles to network architectures
Download or read book Portals written by Amanda D. Lotz and published by Maize Books. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem every bit like the television we've long known, while the way we can watch, what we can watch, and the business models supporting them differ significantly. Portals: A Treatise on Internet-Distributed Television pushes understandings of the business of television to keep pace with the considerable technological change of the last decade. It explains why shows such as Orange is the New Black or Transparent are indeed television despite coming to screens over internet connection and in exchange for a monthly fee. It explores how internet-distributed television is able to do new things - particularly, allow different people to watch different shows chosen from a library of possibilities. This technological ability allows new audience behaviors and new norms in making television. Portals are the "channels" of internet-distributed television, and Portals identifies how the task of curating a library of shows differs from channels' task of building a schedule. It explores the business model--subscriber funding--that supports many portals, and identifies the key differences from advertiser or direct purchase. Portals considers what we know about the future of television, even though we remain early in a process of transformative change.
Download or read book Cable Television written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1977 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cable Television and the Future of Broadcasting written by Ralph Negrine and published by Routledge. This book was released on 2013-06-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how far it had been implemented, considering the reaction of governments, existing broadcasting corporations and licensing authorities. Going on to assess future trends, a discussion of the likely effects of cable on communications, society and economy is an enlightening read now.
Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Download or read book Television Advertising And Consumer Response Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Download or read book U S Industrial Outlook written by and published by . This book was released on 1988 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Industrial Outlook for Industries with Projections for written by and published by . This book was released on 1982 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistical Reference Index written by and published by . This book was released on 1983 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cable Visions written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2007-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
