Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Download or read book C mo vender una obra audiovisual written by Laura Miñarro Fariña and published by Editorial UOC. This book was released on 2014-12-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: La distribución audiovisual es el proceso a través del cual las obras audiovisuales hacen su recorrido desde que son producidas hasta llegar a exhibirse en salas de cine, pantallas de televisión y páginas web de todo el mundo. Cómo vender una obra audiovisual presenta una primera aproximación a las distintas maneras en las que un largometraje, una serie de televisión o un documental logra llegar al público final, recorriendo los conceptos, procesos y actividades que los profesionales de la industria desarrollan para lograr dar a conocer sus obras. El presente libro está dirigido a todo aquel que, sin poseer conocimientos previos, desee conocer los distintos tipos de productos audiovisuales que se comercializan, la manera en la que se desarrolla la distribución nacional e internacional, la forma en la que desarrollan su actividad las agencias de ventas de derechos audiovisuales, el orden en el que un determinado producto debe ser comercializado a través de las distintas ventanas de explotación o la forma en la que los acuerdos de distribución son formalizados a través de contratos de venta.
Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Download or read book Music Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Download or read book The Sun on My Head written by Geovani Martins and published by Macmillan + ORM. This book was released on 2019-06-11 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling literary sensation in Brazil, a powerful debut short-story collection about favela life in Rio de Janeiro In The Sun on My Head, Geovani Martins recounts the experiences of boys growing up in the favelas of Rio de Janeiro in the early years of the twenty-first century. Drawing on his childhood and adolescence, Martins uses the rhythms and slang of his neighborhood dialect to capture the texture of life in the slums, where every day is shadowed by a ubiquitous drug culture, the constant threat of the police, and the confines of poverty, violence, and racial oppression. And yet these are also stories of friendship, romance, and momentary relief, as in “Rolézim,” where a group of teenagers head to the beach. Other stories, all uncompromising in their realism and yet diverse in narrative form, explore the changes that occur when militarized police occupy the favelas in the lead-up to the World Cup, the cycles of violence in the narcotics trade, and the feelings of invisibility that define the realities of so many in Rio’s underclass. The Sun on My Head is a work of great talent and sensitivity, a daring evocation of life in the favelas by a rising star rooted in the community he portrays.
Download or read book A New Reference Grammar of Modern Spanish written by John Butt and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: (abridged and revised) This reference grammar offers intermediate and advanced students a reason ably comprehensive guide to the morphology and syntax of educated speech and plain prose in Spain and Latin America at the end of the twentieth century. Spanish is the main, usually the sole official language of twenty-one countries,} and it is set fair to overtake English by the year 2000 in numbers 2 of native speakers. This vast geographical and political diversity ensures that Spanish is a good deal less unified than French, German or even English, the latter more or less internationally standardized according to either American or British norms. Until the 1960s, the criteria of internationally correct Spanish were dictated by the Real Academia Espanola, but the prestige of this institution has now sunk so low that its most solemn decrees are hardly taken seriously - witness the fate of the spelling reforms listed in the Nuevas normas de prosodia y ortograjia, which were supposed to come into force in all Spanish-speaking countries in 1959 and, nearly forty years later, are still selectively ignored by publishers and literate persons everywhere. The fact is that in Spanish 'correctness' is nowadays decided, as it is in all living languages, by the consensus of native speakers; but consensus about linguistic usage is obviously difficult to achieve between more than twenty independent, widely scattered and sometimes mutually hostile countries. Peninsular Spanish is itself in flux.
Download or read book Cildo Studies spaces time written by Guilherme Wisnik and published by Ubu Editora LTDA - ME. This book was released on 2018-05-24 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents Cildo's work, focusing on his "studies". A great part of his most relevant works are shown here not only through photos of them in exhibitions, but also through Cildo's drawings and sketches, which allow us to see his processes of creation. In here, there are well-known installations such as Eureka / Blindhotland, Malhas da Liberdade, La Bruja and Desvio para o Vermelho, Através. There are also some of his less known works, never before gathered in a book. Another highlight of the book is a selection of 12 fundamental texts about Cildo's work, written by critics from all over the world, throughout his career, from his first exhibition in 1969 to 2017.
Download or read book The World of Digital Art written by Wolf Lieser and published by Hf Ullmann. This book was released on 2010 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication is a comprehensive survey of the entire range of digital art from its beginnings in the 1960s to the present.
Download or read book A Distant Father written by Antonio Skarmeta and published by Other Press, LLC. This book was released on 2014-09-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the prize-winning Chilean novelist Antonio Skármeta, author of Il Postino, comes this soulful novella about a son and his estranged father Jacques is a schoolteacher in a small Chilean village, and a French translator for the local paper. He owes his passion for the French language to his Parisian father, Pierre, who, one year before, abruptly returned to France without a word of explanation. Jacques and his mother's sense of abandonment is made more acute by their isolation in this small community where few read or think. While Jacques finds distraction in a crush on his student's older sister, his preoccupation with his father's disappearance continues to haunt him. But there is often more to a story than the torment it causes. This one is about forgiveness and second chances.
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Days of the Rainbow written by Antonio Skarmeta and published by Other Press, LLC. This book was released on 2013-05-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nico, the son of a noted Chilean philosophy professor, witnesses his father’s arrest while he is teaching a class. Bettini, the father of Nico’s best friend, is a leftist advertising executive who has been blacklisted and is out of work after having been imprisoned and tortured by Pinochet’s police. This doesn’t stop the ministry of the interior from asking Bettini, who is the best in the business, to come up with a plan for the upcoming referendum designed to say “yes” to Pinochet’s next term. But just hours after he has been approached by the right, the head of the opposition makes him the exact same offer. What is Bettini going to do? Put his life on the line or sacrifice his political convictions? Finally he goes with the left. The next hurdle is finding a slogan that would be approved by the sixteen factions that comprise the opposition and who never agree on anything. Whiskey after whiskey, an idea finally emerges. This is a vivacious tale that examines how advertising and politics come together during the Pinochet regime. But this is also a coming-of-age story where we see through Nico’s experience what it means to grow up in a country where nothing is allowed and almost any move can feel like an earnest act of resistance.
Download or read book The Book Block written by Rúben R Dias and published by 0. itemzero. This book was released on 2019-12-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Block is a manual of industrial binding techniques, the first in the Making a Book collection, which focuses on manuals for graphic book production. With the aim of elevating knowledge about graphic production among designers — helping them to produce better books and communicate more effectively with all those involved in the process — The Book Block brings together the 17 most common industrial binding techniques in 6 categories, exploring each one in detail, describing them and showing what is possible to do in this day and age. Conceived from scratch to be bilingual, in Portuguese and English, the book seeks to systematize Portuguese terminology in the printing industry, while providing the same information in the lingua franca of today’s global market: English. In an international context, with customers, employees and producers sprinkled throughout the world, this book provides the perfect tool for an effective communication. Developed by experienced book designers and bookbinders — Itemzero and Maiadouro — this book is a summary of decades of know-how, now easily made available.
Download or read book From Spanish to Portuguese written by Jack Lee Ulsh and published by . This book was released on 1971 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Aesthetics of Mimesis written by Stephen Halliwell and published by Princeton University Press. This book was released on 2009-01-10 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mimesis is one of the oldest, most fundamental concepts in Western aesthetics. This book offers a new, searching treatment of its long history at the center of theories of representational art: above all, in the highly influential writings of Plato and Aristotle, but also in later Greco-Roman philosophy and criticism, and subsequently in many areas of aesthetic controversy from the Renaissance to the twentieth century. Combining classical scholarship, philosophical analysis, and the history of ideas--and ranging across discussion of poetry, painting, and music--Stephen Halliwell shows with a wealth of detail how mimesis, at all stages of its evolution, has been a more complex, variable concept than its conventional translation of "imitation" can now convey. Far from providing a static model of artistic representation, mimesis has generated many different models of art, encompassing a spectrum of positions from realism to idealism. Under the influence of Platonist and Aristotelian paradigms, mimesis has been a crux of debate between proponents of what Halliwell calls "world-reflecting" and "world-simulating" theories of representation in both the visual and musico-poetic arts. This debate is about not only the fraught relationship between art and reality but also the psychology and ethics of how we experience and are affected by mimetic art. Moving expertly between ancient and modern traditions, Halliwell contends that the history of mimesis hinges on problems that continue to be of urgent concern for contemporary aesthetics.
Download or read book Transforming Modernity written by Néstor García Canclini and published by University of Texas Press. This book was released on 2010-06-28 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.
