Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Download or read book Moda sostenible C mo se adaptan las marcas de ropa al consumo responsable written by Laura Bartolomé Caperos and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La industria textil y de la moda es una de las más contaminantes del mundo y tiene repercusiones tanto positivas en la economía mundial como negativas por el impacto que produce en el medio ambiente. Actualmente parece fundamental adoptar modelos de negocio sostenibles para lograr la prosperidad de los recursos naturales del planeta ya que esta industria crece a un ritmo acelerado que resulta ser insostenible y también los consumidores demandan un mayor compromiso por parte de las empresas con las personas y con el planeta. Por ello, en el presente trabajo se ha procedido a la revisión de la literatura existente y se han analizado, en términos de sostenibilidad, acciones e iniciativas que promueven distintas marcas de ropa, además de la realización de un estudio para conocer los hábitos de los consumidores y conocer si existe un consumidor actual preocupado por el medio ambiente que sea más exigente en sus compras. Se ha conseguido verificar que los consumidores conocen el impacto medioambiental del fast fashion y las ventajas que tiene un consumo sostenible de moda, pero se sigue consumiendo más moda rápida, motivados principalmente por sus precios más asequibles. Palabras clave: industria de la moda, sostenibilidad, responsabilidad social corporativa, moda lenta y moda rápida, consumidor.

Download or read book Moda y Psicolog a del color el impacto emocional en la ropa written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: La moda, más que una forma de expresión, es un lenguaje poderoso que comunica nuestra personalidad, emociones e intenciones. Los colores, elementos centrales de la moda, juegan un papel fundamental en este proceso, influyendo directamente en cómo somos percibidos y cómo nos sentimos. La ciencia detrás de los colores: La psicología del color estudia cómo los colores afectan nuestras percepciones, emociones y comportamientos. Cada color tiene una frecuencia específica que vibra en nuestro cuerpo, provocando diferentes reacciones psicológicas. Los colores y sus emociones: •Rojo: Pasión, energía, vitalidad, poder, audacia. •Amarillo: Alegría, optimismo, creatividad, entusiasmo, jovialidad. •Azul: Tranquilidad, paz, confianza, seguridad, serenidad. •Verde: Armonía, equilibrio, salud, esperanza, renovación. •Rosa: Amor, cariño, romanticismo, feminidad, delicadeza. •Púrpura: Lujo, sofisticación, poder, creatividad, misterio. •Negro: Elegancia, autoridad, profesionalismo, fuerza, misterio. •Blanco: Pureza, sencillez, paz, inocencia, frescura. La paleta de personalidad: Los colores que elegimos para vestir revelan aspectos de nuestra personalidad. Los colores cálidos, como el rojo, el naranja y el amarillo, expresan extroversión, dinamismo y entusiasmo. Los colores fríos, como el azul, el verde y el morado, reflejan introspección, calma y seriedad. El color en la comunicación no verbal: Los colores se pueden utilizar para transmitir mensajes e intenciones sin necesidad de palabras. Por ejemplo, vestir de rojo en una entrevista de trabajo puede transmitir confianza y autoridad, mientras que vestir de azul puede transmitir calma y confiabilidad. Creando looks con impacto emocional: •Combina los colores con tu estado de ánimo. Si te sientes feliz, usa colores alegres como el amarillo y el naranja. Si te sientes tranquilo, usa colores relajantes como el azul y el verde. •Utilice colores para resaltar sus puntos fuertes. Si tienes ojos verdes, utiliza tonos de verde para resaltarlos. Si tienes cabello moreno, usa tonos de rojo para resaltar el color de tu piel. •Crea looks monocromáticos para un look elegante y sofisticado. •Utilice colores contrastantes para una apariencia más divertida y atrevida. •Apuesta por complementos coloridos para darle un toque especial a tu look. Conclusión: Los colores son herramientas poderosas que pueden usarse para expresar tu personalidad, comunicar tus emociones y crear looks con impacto emocional. Explora la paleta de colores y descubre cómo los colores pueden ayudarte a sentirte más seguro, poderoso y auténtico. Consejos adicionales: •Investiga la psicología de los colores y el significado de cada color. •Prueba diferentes combinaciones de colores y observa cómo te hacen sentir. •Inspírate con looks de celebridades y amantes de la moda. •No tengas miedo de ser atrevida y crear looks únicos. Aprenda mucho más...

Download or read book La historia del calzado y su importancia en la moda un viaje en el tiempo written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los zapatos, mucho más que simples protectores de pies, representan un viaje fascinante a través de la historia de la humanidad. Desde las primeras pieles atadas como protección hasta los diseños innovadores y tecnológicos actuales, el calzado siempre ha estado presente, marcando la moda, expresando identidad y reflejando los cambios sociales y culturales de cada época. Aprenda mucho más...

Download or read book Unveiling Fashion written by F. Godart and published by Springer. This book was released on 2012-03-27 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.

Download or read book Loved Clothes Last written by Orsola de Castro and published by Penguin UK. This book was released on 2021-02-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's important that everyone with an interest in fashion reads this book so we can live on a healthier planet' Arizona Muse 'The most timely book you'll read this year' India Knight * * * * * Running out of space for the clothes you can't stop buying? Curious about how you can make a difference to the environmental challenges our planet faces? Join Orsola's care revolution and learn to make the clothes you love, last longer. This book will equip you with a myriad of ways to mend, rewear and breathe new life into your wardrobe to achieve a more sustainable lifestyle. By teaching you to scrutinise your shopping habits and make sustainable purchases, she will inspire you to buy better, care more and reduce your carbon footprint by simply making your loved clothes last longer. Following Orsola's practical tips to lavish care and attention on the clothes you already own will not only have a positive environmental impact, but will be personally rewarding too: hand wash, steam and spot clean your clothes, air dry instead of tumble drying, or revive your clothes by sewing or crocheting. Fast fashion leaves behind a trail of human and environmental exploitation. Our wardrobes don't have to be the finish line; they can be a starting point. We can all care, repair and rewear. Do you accept the challenge? * * * * * 'An incredibly thoughtful, must-read guide' Kenya Hunt 'A must read for anyone who wants to understand the fashion industry as an outsider and wants direction as to where we go next' Aja Barber

Download or read book Sustainability in Fashion and Textiles written by Miguel Angel Gardetti and published by Routledge. This book was released on 2017-09-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the textile industry – the production of clothing, fabrics, thread, fibre and related products – plays a significant part in the global economy. It also frequently operates with disregard to its environmental and social impacts. The textile industry uses large quantities of water and outputs large quantities of waste. As for social aspects, many unskilled jobs have disappeared in regions that rely heavily on these industries. Another serious and still unresolved problem is the flexibility textile industry companies claim to need. Faced with fierce international competition, they are increasingly unable to offer job security. This is without even considering the informal-sector work proliferating both in developing and developed countries. Child labour persists within this sector despite growing pressure to halt it.Fashion demands continuous consumption. In seeking to own the latest trends consumers quickly come to regard their existing garments as inferior, if not useless. "Old" items become unwanted as quickly as new ones come into demand. This tendency towards disposability results in the increased use of resources and thus the accelerated accumulation of waste. It is obvious to many that current fashion industry practices are in direct competition with sustainability objectives; yet this is frequently overlooked as a pressing concern.It is, however, becoming apparent that there are social and ecological consequences to the current operation of the fashion industry: sustainability in the sector has been gaining attention in recent years from those who believe that it should be held accountable for the pressure it places on the individual, as well as its contribution to increases in consumption and waste disposal.This book takes a wide-screen approach to the topic, covering, among other issues: sustainability and business management in textile and fashion companies; value chain management; use of materials; sustainable production processes; fashion, needs and consumption; disposal; and innovation and design.The book will be essential reading for researchers and practitioners in the global fashion business.

Download or read book Manual de moda sostenible written by María Lourdes Delgado Luque and published by Editorial Almuzara. This book was released on 2019 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro –por su particularidad de poseer contenidos dirigidos simultáneamente a diferentes públicos- responderá algunas de las siguientes preguntas: • A los consumidores y a la sociedad en general: ¿Para qué están estas dos industrias? ¿A quiénes benefician? ¿Cuáles son los motivos del beneficio económico en detrimento del medioambiente y de los seres humanos? • A Profesionales de la Industria: ¿Qué es lo que los trabajadores y profesionales de estas industrias esperan? ¿Cómo puede ser diseñada y producida la moda para que prosperemos como seres humanos? • Para los emprendimientos: ¿Qué modelos de negocios propician los valores de la sustentabilidad? ¿Cómo se puede ser una empresa textil o de moda holística e interconectada en un mundo que exige cada vez más transparencia? • A las casas de estudio: ¿Entienden que la sustentabilidad es transversal y contextual y que necesita de una formación específica por parte del docente? • Como diseñadores: ¿Qué tan atados al sistema actual estamos y cuánto lo apoyamos y perpetuamos inadvertidamente? ¿Qué tanto conocemos los impactos de los materiales que usamos? Todas estas cuestiones se pueden resumir en: “todos queremos ser sostenibles, intentamos en forma muy limitada y, además, pareciera que nadie enseña su complejidad.

Download or read book Education for Sustainable Development Goals written by Rieckmann, Marco and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Download or read book Primer Congreso Del Caf Sostenible written by and published by . This book was released on 1997 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Nutraceutical and Functional Food Processing Technology written by Joyce I. Boye and published by John Wiley & Sons. This book was released on 2015-01-27 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: For several years, the food industry has been interested in identifying components in foods which have health benefits to be used in the development of functional food and nutraceutical products. Examples of these ingredients include fibre, phytosterols, peptides, proteins, isoflavones, saponins, phytic acid, probiotics, prebiotics and functional enzymes. Although much progress has been made in the identification, extraction and characterisation of these ingredients, there remains a need for ready and near-market platform technologies for processing these ingredients into marketable value-added functional food and nutraceutical products. This book looks at how these ingredients can be effectively incorporated into food systems for market, and provides practical guidelines on how challenges in specific food sectors (such as health claims and marketing) can be addressed during processing. Nutraceutical and Functional Food Processing Technology is a comprehensive overview of current and emerging trends in the formulation and manufacture of nutraceutical and functional food products. It highlights the distinctions between foods falling into the nutraceutical and functional food categories. Topics include sustainable and environmentally–friendly approaches to the production of health foods, guidelines and regulations, and methods for assessing safety and quality of nutraceutical and functional food products. Specific applications of nutraceuticals in emulsion and salad dressing food products, beverages and soft drinks, baked goods, cereals and extruded products, fermented food products are covered, as are novel food proteins and peptides, and methods for encapsulated nutraceutical ingredients and packaging. The impact of processing on the bioactivity of nutraceutical ingredients, allergen management and the processing of allergen-free foods, health claims and nutraceutical food product commercialization are also discussed. Nutraceutical and Functional Food Processing Technology is a comprehensive source of practical approaches that can be used to innovate in the nutraceutical and health food sectors. Fully up-to-date and relevant across various food sectors, the book will benefit both academia and industry personnel working in the health food and food processing sectors.

Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.

Download or read book Vestir un mundo sostenible written by Miguel Ángel Gardetti and published by LID Editorial. This book was released on 2018-04-16 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: La moda ocupa un lugar destacado en el imaginario sostenible. El vestir un Mundo Sostenible conlleva, en primer lugar, vestir personalmente las ideas que el mundo necesita para ser sostenible, es decir, activar las neuronas para afrontar los retos que la cultura sostenible exige. Y, en segundo lugar, vestir el mundo de forma sostenible, a través de una moda con valores humanos, ya que, de lo contrario, faltaría el elemento clave para que la moda pueda ser llamada moda sostenible. Este libro es fruto de investigaciones y reflexiones independientes y libres, que, ante un entorno lleno de incertidumbre y volatilidad, son capaces de marcar (proponer) un norte en el panorama de la sostenibilidad. Los autores están convencidos de que la moda, para ser sostenible, necesariamente pasa por ser inspiradora de ideas y desarrolladora de un pensamiento crítico, que no sea presa de las tendencias, sino de un humanismo creativo que favorezca el consumo inteligente. Y, porque a este mundo lo siguen moviendo las ideas, la moda se muestra como canal privilegiado, a través del cual se están trasmitiendo estas. Este libro, entre otras, da respuestas a la moda como herramienta de diálogo, comunicación y pacificación; analiza el papel de esta en los procesos de civilización y desarrollo de los pueblos. Pero, principalmente, provoca que pongamos la vista en los valores y en las personas, como artífices de la auténtica sostenibilidad.

Download or read book To Die For Is Fashion Wearing Out the World written by Lucy Siegle and published by HarperCollins UK. This book was released on 2011-05-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.

Download or read book Remanufactured Fashion written by Pammi Sinha and published by Springer. This book was released on 2016-01-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the concept and applications of Remanufactured Fashion. The first book on this subject, it covers reverse logistics, exemplars, and case studies of remanufactured fashion design. Textile waste is a major issue for all countries, and converting that waste into useful products offers a sensible solution. Remanufactured Fashion is one such sustainable waste management strategy. It involves the conversion of discarded garments into useful retail products, without which they would be dumped at landfills, posing a number of environmental issues. Remanufacturing recovers a product’s inherent value once that product no longer fulfills the user’s desired needs. The application and use of discarded clothing in remanufacturing processes could greatly reduce the percentage of clothing waste (and mitigate related waste management issues), while also contributing to resource conservation. There has been scant research investigating what is actually involved in the fashion remanufacturing process and how the process could be up-scaled to the mass market in order to achieve greater environmental gains. This book addresses that gap in the literature and examines all aspects pertaining to the concept and applications of Remanufactured Fashion.

Download or read book 25 a os Victorio Lucchino written by Rafael Agredano and published by . This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catálogo de la exposición dedicada a la evolución, grado de madurez y desarrollo de la moda en la comunidad autónoma de Andalucía. Se revisan los trabajos de Victorio y Lucchino, dos modistos andaluces de reconocido prestigio nacional e internacional, durante los últimos 25 años.