Download or read book But Wait There s More written by Remy Stern and published by Harper Collins. This book was released on 2009-10-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Download or read book But Wait There s More written by Timothy Samuelson and published by Rizzoli International Publications. This book was released on 2002 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside, authoritative story of the Popeils and their creative and marketing genius ; the story of remarkable gadgets that make our lives easier.
Download or read book But Wait There s More written by Robert Crawford and published by Melbourne Univ. Publishing. This book was released on 2008-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
Download or read book But Wait There s More Maybe written by E. Crea Donald E. Creamer &. James Baar and published by Omegacom, Inc.. This book was released on 2008 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
Download or read book The Salesman of the Century written by Ron Popeil and published by . This book was released on 1995 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.
Download or read book My Shanghai written by Betty Liu and published by HarperCollins. This book was released on 2021-03-11 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Cookbooks of 2021 by the New York Times Experience the sublime beauty and flavor of one of the oldest and most delicious cuisines on earth: the food of Shanghai, China’s most exciting city, in this evocative, colorful gastronomic tour that features 100 recipes, stories, and more than 150 spectacular color photographs. Filled with galleries, museums, and gleaming skyscrapers, Shanghai is a modern metropolis and the world’s largest city proper, the home to twenty-four million inhabitants and host to eight million visitors a year. “China’s crown jewel” (Vogue), Shanghai is an up-and-coming food destination, filled with restaurants that specialize in international cuisines, fusion dishes, and chefs on the verge of the next big thing. It is also home to some of the oldest and most flavorful cooking on the planet. Betty Liu, whose family has deep roots in Shanghai and grew up eating homestyle Shanghainese food, provides an enchanting and intimate look at this city and its abundant cuisine. In this sumptuous book, part cookbook, part travelogue, part cultural study, she cuts to the heart of what makes Chinese food Chinese—the people, their stories, and their family traditions. Organized by season, My Shanghai takes us through a year in the Shanghai culinary calendar, with flavorful recipes that go beyond the standard, well-known fare, and stories that illuminate diverse communities and their food rituals. Chinese food is rarely associated with seasonality. Yet as Liu reveals, the way the Shanghainese interact with the seasons is the essence of their cooking: what is on a dinner table is dictated by what is available in the surrounding waters and fields. Live seafood, fresh meat, and ripe vegetables and fruits are used in harmony with spices to create a variety of refined dishes all through the year. My Shanghai allows everyone to enjoy the homestyle food Chinese people have eaten for centuries, in the context of how we cook today. Liu demystifies Chinese cuisine for home cooks, providing recipes for family favorites that have been passed down through generations as well as authentic street food: her mother’s lion’s head meatballs, mung bean soup, and weekday stir-fries; her father-in-law’s pride and joy, the Nanjing salted duck; the classic red-braised pork belly (as well as a riff to turn them into gua bao!); and core basics like high stock, wontons, and fried rice. In My Shanghai, there is something for everyone—beloved noodle and dumpling dishes, as well as surprisingly light fare. Though they harken back centuries, the dishes in this outstanding book are thoroughly modern—fresh and vibrant, sophisticated yet understated, and all bursting with complex flavors that will please even the most discriminating or adventurous palate.
Download or read book Rock Chick Revolution written by Kristen Ashley and published by Kristen Ashley. This book was released on 2013-08-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ally Nightingale has secrets. Secrets she doesn’t even share with the Rock Chicks. But two men know what she’s up to. One has her back. The other has her heart, but he doesn’t know it. As Ally rewinds the last year of her life, she knows two things. One, she’s never going to get what every Rock Chick should have—her own Hot Bunch guy. And two, she’s a Nightingale through and through. She just isn’t sure what to do about it. But as her secrets are revealed, the men in her life react. Darius Tucker, a lifelong friend, as usual, takes her back. Ren Zano, the man she loves, isn’t quite so sure. The Rock Chicks, Hot Bunch and the entire gang at Fortnum’s weigh in, and a Rock Chick Revolution starts brewing. It’s up to Ally to control it and prove what she knows down to her bones. She’s a Rock Chick, she deserves her hot guy and she’s going to keep the one she wants… Because bottom line: she’s a Nightingale.
Download or read book The Big Book of Mars written by Marc Hartzman and published by Quirk Books. This book was released on 2020-07-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive look at our relationship with Mars—yesterday, today, and tomorrow—through history, archival images, pop culture ephemera, and interviews with NASA scientists Mars has been a source of fascination and speculation ever since the ancient Egyptians observed its blood-red hue and named it for their god of war and plague. But it wasn't until the 19th century when “canals” were observed on the surface of the Red Planet, suggesting the presence of water, that scientists, novelists, filmmakers, and entrepreneurs became obsessed with the question of whether there’s life on Mars. Since then, Mars has fully invaded pop culture, inspiring its own day of the week (Tuesday), an iconic Looney Tunes character, and many novels and movies, from Ray Bradbury’s Martian Chronicles to The Martian. It’s this cultural familiarity with the fourth planet that continues to inspire advancements in Mars exploration, from NASA’s launch of the Mars rover Perseverance to Elon Musk’s quest to launch a manned mission to Mars through SpaceX by 2024. Perhaps, one day, we’ll be able to answer the questions our ancestors asked when they looked up at the night sky millennia ago.
Download or read book Soccer IQ written by Dan Blank and published by SoccerPoet LLC. This book was released on 2012 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Amazon #1 Best-Seller! Named the #1 Soccer Book by Football.com. Named a Top 5 Book of the Year by the NSCAA Soccer Journal! Soccer iQ is the first book for soccer PLAYERS! In a world saturated with books about how to coach soccer, Dan Blank finally gives players a book on how to think it. Standing on two decades of collegiate coaching experience, Blank has catalogued soccer's most common mistakes and provides simple, connect-the-dots solutions to help players solve their soccer problems. Soccer IQ is soccer's first text book for players; an almanac of smarter soccer decisions intended to flatten out the learning curve. It covers everything from hunting rebounds to the value of the toe-ball; from playing in the rain to the world's dumbest foul. Blank tells his story from the familiar and humorous voice of a coach who has endured years of stress at the hands of his players. Written in plain-spoken language, Soccer IQ is an easy read and a quick-fix to the most common yet critically important soccer problems. Includes a bonus chapter on the college recruiting process. " Finally someone wrote this book! If every soccer player read Soccer IQ, every coach would be a lot happier." Mark Francis - Head Coach University of Kansas "Dan Blank has just written soccer's first definitive text book." Colin Carmichael - Head Coach Oklahoma State University "This book has immediately become required reading for my team. I'll take 30 copies." Steve Nugent - Head Coach UNC-Greensboro "Soccer IQ may the best practical soccer book I have ever read. There's no fluff. Just nuts and bolts principles that we teach every day. It'll solve a lot of your soccer problems." Steve Holeman - Head Coach University of Georgia
Download or read book How Can I Wait When There s a Treat on My Plate written by Dan Graham and published by American Psychological Association. This book was released on 2021-05-25 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s hard for some kids to wait for something that they really want! A marshmallow now or ice cream later? In this lively, rhyming picture book, twins Dell and Pete face a series of humorous choices that test their ability to stay strong in the face of temptation. Includes a Note to Parents and Caregivers that explores techniques to help kids build impulse control and learn to delay gratification.
Download or read book Wherever You Go There They Are written by Annabelle Gurwitch and published by Penguin. This book was released on 2018-04-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious new collection of essays from New York Times bestselling author Annabelle Gurwitch When Annabelle Gurwitch was a child, surrounded by a cast of epically dysfunctional relatives, she secretly prayed that it was all a terrible mistake. Suffering from a colossal case of “family envy,” Gurwitch began seeking out other forms of community. If she’s learned anything, it’s that no matter how hard you try to escape a crazy family, you just end up in another crazy family. Using her own clan of hucksters and scam artists as inspiration, Wherever You Go, There They Are unpacks and redefines our ideas of community and belonging. In her essays, Gurwitch explores family mythologies, the fragility of sisterhood, the rituals and rites of passage into urban tribes, the seductive charm of a cult, and the spectacularly daunting search for the community where her aging parents will spend the last chapter of their lives. With a wry wit and healthy dose of irresistible self-deprecation, Gurwitch asks: Who and what makes a family in our modern society? Is it our blood relations, the people we work with, pray with, our pets? By turns hilarious and deeply moving, Wherever You Go, There They Are is an irreverent, laugh-out-loud examination of family—both those that we join unwittingly and those we join on purpose.
Download or read book Super Sad True Love Story written by Gary Shteyngart and published by Random House. This book was released on 2010-07-27 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A deliciously dark tale of America’s dysfunctional coming years—and the timeless and tender feelings that just might bring us back from the brink. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times • The Washington Post • The Boston Globe • San Francisco Chronicle • The Seattle Times • O: The Oprah Magazine • Maureen Corrigan, NPR • Salon • Slate • Minneapolis Star Tribune • St. Louis Post-Dispatch • The Kansas City Star • Charlotte Observer • The Globe and Mail • Vancouver Sun • Montreal Gazette • Kirkus Reviews In the near future, America is crushed by a financial crisis and our patient Chinese creditors may just be ready to foreclose on the whole mess. Then Lenny Abramov, son of an Russian immigrant janitor and ardent fan of “printed, bound media artifacts” (aka books), meets Eunice Park, an impossibly cute Korean American woman with a major in Images and a minor in Assertiveness. Could falling in love redeem a planet falling apart?
Download or read book Teaching the Literature Survey Course written by Gwynn Dujardin and published by Center for Democracy/Citizenship Educ. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intro -- Contents -- Introduction - James M. Lang -- Part One: Pedagogies -- Chapter 1 - Mapping the Literature Survey -- Chapter 2 - Creative Imitation: The Survey as an Occasion for Emulating Style -- Chapter 3 - Bingo Pedagogy: Team-based Learning and the Literature Survey -- Chapter 4 - Extended Engagement: In Praise of Breadth -- Part Two: Projects -- Chapter 5 - Reacting to the Past in the Survey Course: Teaching the Stages of Power: Marlowe and Shakespeare, 1592 Game -- Chapter 6 - The Blank Survey Syllabus -- Chapter 7 - Errant Pedagogy in the Early Modern Classroom, or Prodigious Misreadings in and of the Renaissance -- Chapter 8 - Digital Tools, New Media, and the Literature Survey -- Part Three - Programs -- Chapter 9 - Thematic Organization and the First-Year Literature Survey -- Chapter 10 - Fear and Learning in the Historical Survey Course -- Chapter 11 - The Survey as Pedagogical Training and Academic Job Credential -- Chapter 12 - Re-Visioning the American Literature Survey for Teachers and Other Wide-Awake Humans -- Contributor Biographies -- Index
Download or read book The Coaching Habit written by Michael Bungay Stanier and published by Box of Crayons Press. This book was released on 2016-02-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.
Download or read book Game Engine Black Book DOOM written by Fabien Sanglard and published by Software Wizards. This book was released on with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was early 1993 and id Software was at the top of the PC gaming industry. Wolfenstein 3D had established the First Person Shooter genre and sales of its sequel Spear of Destiny were skyrocketing. The technology and tools id had taken years to develop were no match for their many competitors. It would have been easy for id to coast on their success, but instead they made the audacious decision to throw away everything they had built and start from scratch. Game Engine Black Book: Doom is the story of how they did it. This is a book about history and engineering. Don’t expect much prose (the author’s English has improved since the first book but is still broken). Instead you will find inside extensive descriptions and drawings to better understand all the challenges id Software had to overcome. From the hardware -- the Intel 486 CPU, the Motorola 68040 CPU, and the NeXT workstations -- to the game engine’s revolutionary design, open up to learn how DOOM changed the gaming industry and became a legend among video games.
Download or read book The Charm School written by Susan Wiggs and published by MIRA. This book was released on 2021-07-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the ballrooms of 1800s America glitter, romance is afoot… Boston and Rio de Janeiro, 1851 An awkward misfit in an accomplished family, Isadora Peabody yearns to escape her life as a wallflower in Boston society. Fate intervenes when she learns that a ship bound for Rio de Janeiro is in need of an interpreter—a pursuit she very much enjoys. The only problem? The surly and handsome captain is adamantly opposed to a woman taking the role. Sea captain Ryan Calhoun used to have a good family name. But he’d purposely walked away from everything it afforded him, driven by his quest to right an old wrong. When he finds himself falling for the meek young woman who comes aboard his ship, he’s determined to stay away from her—if only to keep her out of his secretive, dangerous plans. As the tides of attraction flow between them, Ryan and Isadora must risk it all for love. For a true lady must learn to speak her mind, and Isadora is ready to put her newfound charms to the test. The Calhoun Chronicles Book 1: The Charm School Book 2: The Horsemaster's Daughter Book 3: HALFWAY TO HEAVEN Book 4: ENCHANTED AFTERNOON Book 5: A SUMMER AFFAIR
Download or read book Lichtenbergianism written by Dale Lyles and published by Lichtenbergian Press. This book was released on 2017-10-15 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lichtenbergianism: procrastination as a creative strategy gives you nine Precepts, ways to restructure your thinking about how you create and why so that you can just get to work and create the work of your dreams.
